UGG, 1979, surfer brian smith bought some sheepskin boots made in Australia and brought them to the United States, and began to sell them in new york. Mainly for surfers in California. Later, UGG Holding Company was established and registered the UGG trademark.

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UGG is actually the floorboard of Australian wool boots, which means "ugly boots". 1978, Australian surfer Brian founded the UGG brand in Southern California, USA, and first brought UGG boots to the United States, but its appearance was not popular.

1995, Dacres Outdoor Sports Company took over the operation, which made Hollywood stars put on snow boots and became popular in the United States, and then quickly gained recognition in many countries.