The Trident Star logo of Mercedes-Benz was patented by Daimler in 199, but Mercedes-Benz belongs to a circular badge. Daimler's logo comes from Daimler's letter to his wife. He thinks that the star he painted on his house at home will bring him good luck. This three-pointed star also symbolizes the development of Mercedes-Benz in three directions: land, sea and air.
in p>1916, a circle was added around it, and four small stars were inlaid on the top of the circle, with the word Mercedes underneath. "Mercedes" was named after the beautiful daughter of its Austrian car dealer emil jellinek, and "Mercedes" symbolizes happiness, which means that the cars produced by Daimler will bring happiness to car owners.
in 1926, Daimler and Mercedes-Benz merged, and the star-shaped logo and Mercedes-Benz's wheat ears were finally merged into one, and the wheat ears were changed into rings, and the words Mercedes-Benz were removed. Nowadays, the three-pointed star logo of Mercedes-Benz has become one of the top ten famous trademarks in the world.
BMW-Blue Sky and White Clouds
On March 7, 1916, the founder of BMW, Gistan Otto, founded BMW Company. At that time, BMW's predecessor was Lapp Aircraft Engine Manufacturing Company. At that time, BMW's name was not BMW but BFW. On July 2, 1917, BFW Company began to reorganize and changed its name to Bavarian Engine Manufacturing Co., Ltd., officially named BMW.
after the reorganization, the company decided to design a new logo. The new logo continues the previous Lapp logo design, retaining the design of the inner and outer circles, replacing the "RAPP" in the outer ring with "BMW" and the horse in the inner ring with the design of blue sky and white clouds. BMW's iconic blue sky and white clouds design comes from the blue and white Bavarian flag and symbolizes the rotating propeller.
Audi-Four Rings
The logo of Audi is four connected rings. The reason why it is four rings is that Audi was originally merged by four companies, and these four companies released four automobile companies originally located in Saxony, Audi, Horsey Automobile Company, Rover Automobile Company and dkw Automobile Company. These four automobile companies merged into automobile alliance joint-stock company in 1932.
after the merger, a new logo, four connected rings, was launched, and the original logos of each company were retained in the rings, so Audi's four-ring logo represented the four automobile companies participating in the merger, which was the first time that the four-ring logo appeared in the world at that time.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.