If you want to sell local chicken online, you need to solve these 3 problems first

In recent years, with the development of mobile Internet, various e-commerce platforms have emerged. Many farmers have also brought their own breeding products to e-commerce platforms for sale, especially in the past two years. Officials from various places are also vigorously promoting e-commerce of agricultural products, so e-commerce of agricultural products seems to be very popular, but what is it actually like? What "difficulties" do you need to overcome to sell your own chickens, ducks and geese on e-commerce platforms?

First of all, the first step is to pass the review of major e-commerce platforms. Each e-commerce platform has its own review standards, but the same principle remains the same, which is to comply with legal regulations. According to regulations, if the chicken, duck and goose products you raise yourself have not been processed and packaged, they are classified as primary agricultural products. However, primary agricultural products do not require production licenses and other relevant qualifications to be sold on most e-commerce platforms. Therefore, it is normally allowed to slaughter ordinary native chickens and ducks and simply pack them fresh for shipment. Therefore, this level is not difficult, and the difficulty lies behind.

If the chickens, ducks and geese you raise are sold after secondary processing, they may be judged not to be primary agricultural products. In this case, corresponding qualifications are required to sell them on major e-commerce platforms, such as If you process it into edible food, you will need a food business license, or if you are packaging and branding, you will need relevant trademark certificates, or brand authorization certificates, etc. These are difficult for small farmers to obtain, so this level is more difficult for ordinary free-range farmers.

After solving the problem of putting the product on the shelves, the most difficult thing is to sell it. Although it is possible to sell your own chickens, ducks and geese across the country by selling on e-commerce platforms, it is not that easy. Nowadays, competition among online stores is also very fierce. It is difficult for a newly opened online store to close a deal without marketing promotion. Only after early marketing promotion and a certain amount of transaction volume can your store and products appear in people's sight among many products. Marketing and promotion is often a weakness of farmers. In addition, marketing promotion also requires the purchase of various promotion tools, which costs a lot of money. This is also an insurmountable hurdle for e-commerce platforms to sell chickens, ducks and geese.

The above are some of the difficulties that traditional e-commerce platforms face when selling their own chickens, ducks and geese. It is not as easy and beautiful as we imagined. We thought that we could simply open an online store and sell our products. Sold everywhere. However, in the past two years, with the birth of various self-media, self-media marketing and live streaming have also quietly emerged. The threshold of these self-media is much lower than that of traditional e-commerce. As long as your product has characteristics, you can quickly attract customers, so this approach is more suitable for small poultry farmers.

What is important when selling goods through self-media live broadcast is the characteristics of the product. Therefore, if farmers want to sell their own chickens, ducks and geese through this method, they must first find ways to refine the characteristics of their own products. For example, if your breeding farm has a particularly good environment, you can emphasize the breeding environment. For example, you can name your chickens Bamboo Forest Chicken, Peach Blossom Chicken, etc., so that consumers can easily identify the characteristics of your product.

In short, in this era of cross-flow information, nondescript things will soon disappear from people’s sight. If you want to sell your own poultry products through various online platforms, you have to come up with A reason for others to choose you. E-commerce platforms sell chicken, duck and goose products, are you ready?