Text | Ling Qing Pictures | Cheyu World, Internet

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There is no doubt that new energy vehicles are currently the strongest and most active segment of the Chinese auto market. However, with the rapid development of new energy vehicles, the problem of spontaneous combustion or fire of new energy vehicles has increasingly become a matter of concern. After all, this is related to the user's car safety and property damage.

Nezha Automobile

On February 27, news spread online showed that a suspected Nezha S vehicle caught fire while charging in Shenzhen. Moreover, judging from the online video, the burning speed is relatively fast.

According to netizens, it only takes about 1 minute from smoking to burning into a ball. It can be seen from the video that there were many people watching at the scene, and white smoke should be coming from the chassis of the vehicle.

In the previous part of the shooting, the photographer should be very close to the vehicle. In the next part, there were no onlookers around, only Ji Krypton 001 parked nearby.

It is reported online that Nezha S is suspected of catching fire

It is reported online that Nezha S is suspected of catching fire

It is understood that fortunately, this accident did not cause any casualties. , which can be regarded as a great blessing among misfortunes. Moreover, the fire has been extinguished by firefighters.

In response to the online video, Nezha Auto’s customer service responded: If the vehicle has quality problems, it will definitely be under warranty and the customer will be given a satisfactory explanation. As for the cause of the fire, an appraisal report will be issued later to determine the cause. in conclusion.

At the same time, Nezha Automobile’s public relations stated that it has paid attention to the incident. Whether the vehicle spontaneously ignited needs to be determined by the authoritative department. The company is also investigating the matter, and there is no result yet. Online videos are spliced.

It is reported on the Internet that Nezha S is suspected of catching fire

Obviously, Nezha Automobile’s public relations expressed two meanings: First, whether the vehicle is spontaneously ignited is still under investigation. The investigation results of the authoritative departments shall prevail;

Secondly, Nezha Automobile is currently investigating this matter, but there is no investigation result yet; thirdly, the videos circulating on the Internet are spliced ??together.

In view of this, I think we cannot yet draw a conclusion about online videos. Whether Nezha S spontaneously ignited or not, we await the conclusion of the investigation by the authoritative department.

Nezha S

It is understood that among Nezha Automobile’s current models on sale, Nezha S is a model with higher positioning and price. This car will be officially launched in July 2022, with a total of 8 models launched, with official selling prices ranging from 199,800 yuan to 338,800 yuan.

In January 2023, Nezha Automobile adjusted the price of this model. After adjustments, the official selling price of this car is 202,800-341,800 yuan.

However, after the official launch, the sales volume of Nezha S still has a lot of room for improvement. In January 2023, due to the impact of multiple factors, Nezha S's sales showed a month-on-month downward trend.

Nezha S

Official data shows that in January 2023, Nezha Automobile’s monthly new car delivery volume was 6,016 units. Compared with the same period last year, sales fell by 45.35.

Compared with last month, Nezha Automobile’s sales fell by 22.82%. Among them, the monthly delivery volume of Nezha S is 1,517 units. Compared with the previous month, it dropped by 24.26.

However, it should be pointed out that in January 2023, due to the termination of national new energy vehicle subsidies and the impact of spring factors, domestic new energy vehicle sales suffered a greater impact.

In January 2023, the sales of most domestic new energy vehicle brands showed a downward trend both year-on-year and month-on-month. Therefore, it is understandable that Nezha Auto’s sales will decline in January 2023.

Nezha S

Moreover, from January to December 2022, the cumulative sales of Nezha cars are well-deserved among the many new car-making forces in the country.

So, the decline in sales of Nezha Automobile in January 2023 does not explain the problem. However, compared with Xiaopeng, Weilai, etc., the positioning and price of Nezha Automobile's current popular models are relatively low.

As a model with relatively high positioning and price, Nezha S carries the "upward" mission and aspirations of Nezha Auto to a certain extent.

Nezha S

In this case, if Nezha S spontaneously ignites, it may have a greater impact on its market prospects. Therefore, I personally hope that this is not a case of spontaneous combustion of Nezha S, but an oolong incident.

Of course, as Nezha Automobile Public Relations said, we still rely on the investigation conclusions of the authoritative department.

Disclaimer for this article:

1. This article is an original article by Cheyu World Operations Department and reviewed by Ling Qing. Some pictures are from the Internet. The data and related materials marked with the source are all quoted. Original copyright of Cheyu World. Please indicate the source and author when reprinting. If you love cars, come to Cheyu World, your exclusive choice.

2. The sources of information in this article are indicated in the text and are for reference only. Please refer to official information for specific information. We quoted it, firstly, to convey information; secondly, we hope that car companies can face problems calmly and effectively solve them, so as to obtain a better development environment in the domestic car market.

This article comes from Che Yushijie, the author of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's opinion and has nothing to do with Bitauto