Word trademarks should be applied for before image and text trademarks

According to Article 8 of the Trademark Law, any symbol that can be distinguished from other people’s goods includes words. Graphics, letters, numbers, three-dimensional logos, color combinations, sounds, etc., as well as combinations of the above factors, can be applied for registration as trademarks.

Is it time to apply for a trademark sooner rather than later?

According to the provisions of Article 31 of the Trademark Law, two or more trademark applicants who apply for registration of the same or similar trademark on the same goods or similar goods shall register the trademark with the earlier application. If the application is processed on the same day, the previously used trademark shall be subject to preliminary approval and announcement, and the application of others shall be rejected and no announcement shall be made.

According to the trend of trademark registration in real life, it is best for entrepreneurs to follow the trend of trademark registration. "When the market is not moving, trademarks come first." In principle, apply for registration immediately after confirming the product trademark to seize the opportunity.

In the early stages of the launch of products and services, if trademark registration protection is not done well, they should be adopted as soon as possible. "Question", "Invalid" or "Acquisition" wait to activate passive protection.

In the future, companies will pay more and more attention to trademark layout, so our company must be prepared to start layout from now on and be ahead of others, so that your ideas can surpass others and gain more.

Trademark value analysis: Why are other people’s trademarks so valuable?

1. A good name

The first is the brand name, which is the first impression of customers. If a nice name is paired with a good design effect, the value of the trademark will naturally be very high. When we design the trademark, we must pay attention to clearly defining the brand positioning and finding suitable target customers.

Complete Trademark Classes

There are 45 classes of trademarks. The more categories registered, the better the brand’s prospects in future development areas and the smaller the risk of being registered. Natural trademarks are more expensive than those of a single type, and registration costs are also higher.

Trademark development potential is huge

If a company purchases it at a high price, the development potential of this trademark will definitely be great and will rise rapidly. As long as the company manages it well, it has the opportunity to turn this trademark into a well-known trademark and a well-known trademark, and the trademark will increase in value as the company develops.

Trademark registration is difficult

If the registered category is relatively popular, it will be difficult to register a trademark, and it is easy for identical or similar trademarks to appear. Therefore, before applying, you must go through a detailed trademark search and then submit the application. If you encounter a problem during this period, you should review or respond. In this way, trademarks require more effort and time than other trademarks, so the price will be more expensive, and the price of popular trademarks themselves will also be higher.

Now, are you sure registering a trademark is worth it? Even if you don't use them, you can transfer them, or allow others to use them, to your benefit. And a good trademark is not only valuable, but also can save a lot of publicity costs, because a good trademark promotes the company.

Trademark registration in my country adopts the first-to-file principle. The earlier you register, the greater your chances of registration. Moreover, when registering, you should consider the actual business situation, choose multiple types of registration, and try to protect the trademark as much as possible. In addition, when using a trademark, evidence of trademark use should be retained and the trademark should be monitored to prevent trademark infringement.