CAMUSET's main products in the initial stage of its business are knitted garments such as running clothes and underwear for competition. The tag used at that time was also marked with the words "knitted clothing for competition".
195 1 year, LE COQ SPORTIF sponsored the world's highest-level cycling race, the Tour de France, and provided clothing sponsorship for 12 of 13 teams.
This is the first time that LE COQ SPORTIF has become a sponsor as a sports brand, and it has attracted much attention as an opportunity to become a world-class sports brand.
Extended data
Emile Camuset is a French manufacturer of beautiful Yas fabrics. 1882, with the French national bird (rooster) as the symbol, the brand "Le coq sportif" was founded.
Coq sportif is deeply loved by everyone for its high-quality clothes. Since 1960s, many football clubs have chosen Coq Sportif as their uniforms. (For example, France's Morocco-Paris team, Netherlands' Ajax team, Italy's Inter Milan team, etc. ). 1986 When Argentina won the championship, the old horse would continue to wear the winning uniform every time he watched Argentina's game.
1990, DESCENTE Company of Japan obtained the trademark right of Le coq sportif in Southeast Asia and officially started to sell it. And started the sales of Le coq sportif Golf on 1995.
References:
Baidu Encyclopedia: French Rooster