Tieba is an independent brand of Baidu and the largest Chinese community in the world. Tieba has been online since December 3, 2003. The idea of ??Tieba came from Baidu CEO Robin Li: to establish an online communication platform based on search engines, so that people who are interested in the same topic can gather together to easily communicate and communicate. Help each other. Tieba is a theme communication community based on keywords. It is closely integrated with search to accurately grasp user needs. Through the keywords entered by users, it automatically generates discussion areas, allowing users to immediately participate in communication and publish what they are interested in. Information and ideas on the topic. In December 2009, Baidu's trademark ownership for "Tieba" was officially approved by the Trademark Office of the State Administration for Industry and Commerce. At the same time, the independent domain name tieba.com was officially launched.