With the development of society, there are more and more enterprises, and people are becoming more and more aware of trademarks. More and more enterprises have their own trademarks, but in fact, these trademarks It is very common for the registered trademark used to be inconsistent with the approved registered trademark. From a legal point of view, non-standard use of registered trademarks not only violates legal regulations, but may also result in the inability to obtain legal protection for one's own trademark rights, or involve infringement of the exclusive rights of others' registered trademarks, thereby bearing corresponding legal liabilities. There is no rule without rules, so It is very important to use trademarks in a standardized way. Article 49 of my country's Trademark Law stipulates: 'If a trademark registrant changes the registered trademark, the registrant's name, address or other registration matters on his own during the use of the registered trademark, the local industrial and commercial administration department shall order him to make corrections within a time limit; If the trademark is not corrected upon expiration of the time limit, the Trademark Office will revoke the registered trademark. ’ It can be seen that the standardized use of trademark signs by trademark registrants is not only an important right granted to trademark owners by the law, but also a legal obligation that the law requires trademark owners to bear. In judicial trials, the irregular use of trademarks is mainly manifested in: first, changing the words, graphics, and colors of registered trademarks on one's own; second, randomly splitting and recombining combined trademarks, or combining several trademarks into one trademark; The third is to use the registered trademark beyond the approved scope of goods or services, and mark the registered trademark mark; the fourth is to continue to use the trademark registration expires, without applying for renewal, and mark the registered trademark mark, etc. If you do not use trademarks in a standardized way, you will face illegal acts, so using trademarks in a standardized way is very important to the corporate image. Then when using registered trademarks, you should pay attention to the following points: Registered trademarks should be used strictly in accordance with the trademark approved for registration and the goods or services approved for use on the "Trademark Registration Certificate". Second, you should not change the words, graphics, colors or combinations of registered trademarks on your own, or change the name, address or other registration matters of the registered trademark. Third, when a trademark registrant transfers a registered trademark, he or she must sign a transfer agreement and submit an application to the Trademark Office. Fourth, the trademark registrant who licenses others to use the registered trademark should sign a license contract and report it to the Trademark Office for filing. Fifth, the trademark registrant has the obligation to use the registered trademark. If the registered trademark is not used for three consecutive years from the date of approval, the trademark may be revoked according to law. Standardizing the use of trademarks is very important to corporate image. The above points are crucial for friends who own or want to purchase trademarks.