1. Want to know the historical origin of herbal tea
Herbal tea has a long history. In 306 AD, Ge Hongnan, a Taoist medical scientist from the Eastern Jin Dynasty, came to Lingnan. Ge Hong was able to study it carefully because of the epidemic of miasma at that time. Lingnan medicine for various febrile diseases.
The medical monographs left by Ge Hong and the Lingnan temperate doctors of later generations summarized the rich experience of the working people in the long-term prevention and treatment of diseases, forming herbal tea with profound Lingnan cultural heritage, and its formulas and terminology have been passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas and have endured for a long time.
For hundreds of years, herbal tea shops in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture. The unique and profound cultural connotation of herbal tea gives it a long-lasting expansion power, which is an advantage unmatched by any beverage in the world.
The earliest Guangdong herbal tea is Wanglaoji herbal tea created by Wang Zebang from Heshan, Guangdong in 1828 (the eighth year of Daoguang reign in the Qing Dynasty). Later, Wanglaoji herbal tea traveled across the ocean and became popular among Chinese around the world for more than 170 years. It can be regarded as the pioneer of heat-clearing, detoxifying and beauty-beautifying drinks.
Herbal tea also has unique cultural heritage. "Bao Zhilin" has long been famous at home and abroad because of Huang Feihong; Wang Zebang, the founder of "Wang Lao Kat", is known as the "Medicine Hero" and is closely connected with historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, and Lin Zexu; it is well-known at home and abroad. The famous product Po Chai Pills of the "Li Zhongshengtang" pharmacy is exported to Southeast Asia, the United States, Canada and other places.
The art of preparing herbal tea has been passed down from family to family for hundreds of years. During the "Cultural Revolution", although the herbal tea culture was severely damaged, not only the herbal tea shops were closed, but there were also very few cultural relics related to herbal tea making equipment, ruins, relics, historical materials, photos, etc., but it still endures in Hong Kong and Macao.
Wanglaoji, Shangqingyin, Jianshengtang, Denglao, Baiyunshan, Huang Zhenlong, Xu Qixiu, Chunhetang, Jinhulu, Xingqun, Runxintang, Shaxi, Lishi, Qingxintang, Xinglin The 54 formulas of 18 herbal tea brands including Chun, Baoqingtang, Fuqingtang and Huangfuxing and the herbal tea culture they constitute have been widely recognized by the public. 2. The brand history of Wong Lao Kat
Wang Zebang passed away in 1883, and the third generation of the Wang family split up. Among them, Wang Hengyu moved to Hong Kong to settle down and reproduce, while the brothers Wang Henghui and Wang Ruiheng who stayed in Guangdong ran Wong Lao Jiyuan. Hengji.
In 1911, Guangzhou Wanglao Jiyuan Hengji was registered in the Republic of China with the gourd sign as its name. In 1935, Guangzhou Wang Lao Ji Yuan Heng Ji Wang Yuanzhen, the fourth-generation great-grandson of Wang Zebang, registered a trademark in Guangdong Province with the Wang Lao Ji olive gourd pattern.
In 1936, Wang Yuanzhen registered the trademark "Wanglaoji Gongsun and Son Picture". Later, in 1956, the registrant of the public-private partnership Wonglaoji trademark registration certificate and special medicine business license under the socialist reform was Wang Yuanzhen. After decades of development, Wanglaoji water bowl herbal tea stalls have spread all over Guangdong's urban and rural areas. Wherever you sell fried dough sticks, pancakes, salty peanuts, etc., you will also find Wanglaoji herbal tea and herbal tea powder. "Wanglaoji" has gradually become synonymous with Guangdong herbal tea.
In 1956, a public-private partnership formed the "Wanglao Kat United Pharmaceutical Factory" with eight well-known enterprises, including Jiabaozhan and Chang Jiongtang, and continued to produce authentic Wonglao Kat herbal tea and other products. In September 1965, the pharmaceutical factory was renamed "Guangzhou No. 9 Traditional Chinese Medicine Factory".
In November 1982, "Guangzhou No. 9 Traditional Chinese Medicine Factory" was renamed "Yangcheng Pharmaceutical Factory". On November 26, 1992, the joint-stock restructuring of the enterprise was completed, and "Guangzhou Yangcheng Pharmaceutical Co., Ltd." was established.
In 1992, Yangcheng Pharmaceutical (the predecessor of Guangzhou Pharmaceutical Group Wanglaoji Pharmaceutical Company) pioneered the production of boxed Wonglaoji and canned Wonglaoji herbal tea using the herbal tea formula inherited for more than 100 years, which can be said to be the earliest in China. Herbal tea plant beverages are widely sought after in the South China market.
Before 1995, canned Wong Lo Kat had been produced and operated by GPHL. After 1995, GPHL authorized Hongdao Group to produce and operate red canned and red bottled Wong Lo Kat within a certain period of time, while GPHL operated boxed Wong Lao Kat. Boxed Wanglaoji has become the No. 1 brand of Tetra Pak beverages.
In 1996, GPHL was formally established, and intangible assets such as the Wanglaoji trademark were transferred to GPHL in accordance with relevant regulations. In 2000, GPHL authorized Hongdao Group to use the "Wanglaoji" trademark with registration number 626155 on red canned herbal tea beverages for a period of 10 years from May 2000 to May 2010.
In 2004, it was renamed "Guangzhou Wanglaoji Pharmaceutical. In February 2005, Guangzhou Pharmaceutical and Hong Kong Tongxing Pharmaceutical jointly established "Guangzhou Wanglaoji Pharmaceutical Co., Ltd.", and Guangzhou Wanglaoji became a joint venture Company. In 2012, the "Big Health Industry" plan with Wong Lo Kat as the core ushered in a new starting point for leap-forward development. Wong Lao Kat began to make comprehensive arrangements in terms of production capacity, medicinal materials, extraction, canning, packaging, and transportation.
On May 9, GPHL took back the production and operation rights of the red can and red bottle Wong Lo Kat in accordance with the law, announced the "Wang Lao Kat Herbal Tea 136 Development Strategy", and outlined the development blueprint for the red can of Wong Lo Kat. In June, the red can of Wong Lo Kat made a shocking debut. ; At the end of June, Wong Lao Kat Health signed strategic cooperation agreements with many of the country's top food production companies such as Uni-President and Yinlu; in August, the first Wong Lao Kat herbal tea production base was settled in Taizhou National China Medical City; in September, the world's largest and most standard The model herbal tea production base and Wanglaoji Health Industry Headquarters were settled in Nansha National New District; in December, three new products of Wanglaoji solid herbal tea, low-sugar herbal tea, and sugar-free herbal tea, as well as the first direct drinking machine in the herbal tea industry were jointly launched.
On October 14, 2013, Wong Lao Kat hit the big screen for the first time. The micro-movie "Love in the World" was broadcast on Youku. The Wong Lao Kat micro-movie received more than 90,000 views in its first broadcast, and the number of views on PC has also reached More than 600,000 times. In early June 2014, the new "Guangyao version" red can Wong Lao Kat herbal tea was launched.
Over the past 184 years, the product form of Wong Lo Kat herbal tea has gone through water bowl herbal tea - herbal tea bag - herbal tea. Powder-herbal tea drinks and other carriers have changed, but its secret recipe and connotation have been truly inherited by Wanglaoji people. 3. Who designed the Wanglaoji logo and what historical changes it has undergone
The time-honored Wanglaoji brand, 1828. "Wang Lao Ji" was founded in Lin Zexu's handwriting.
The story of Wang Lao Ji can be traced back to 1828. This year, Wang Zebang, a native of Heshan, Jiangmen, Guangdong, opened a herbal tea shop in Guangzhou, specializing in water bowl herbal tea. /p>
Wang Zebang’s nickname is Aji, which is why the Wanglaoji herbal tea shop got its name. It is said that Lin Zexu went to Guangdong in disguise to check cigarettes. After experiencing the wonders of Aji herbal tea, he sent someone to bring him a cup with three words "Wanglaoji" engraved on it. The large copper pot with gold characters was given to Wang Zebang, and from then on, Wang Laoji took the brand name "Wanglaoji".
With historical changes, Wanglaoji herbal tea has been divided into several branches and developed in Guangzhou, Hong Kong, Jiangsu and Zhejiang.
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On December 24, 1912, the three sons of Wang Guifa, the third generation descendants of the Wang family, signed a property distribution contract under the auspices of their mother, stipulating that each family "should not infringe upon each other's scope"
——The Hengyu branch went to Hong Kong and overseas, and developed into the "Red Can Wong Lao Kat" after several twists and turns; the Henghui branch stayed at the southern Guangdong Province shop, experienced ups and downs, and has been passed down to the present day as the "Green Box Wong Lo Kat" (the predecessor of Guangzhou Pharmaceutical Wong Lo Kat) ); other branches have gone through several declines such as division of production, wars, transfers, buybacks, etc., and no trace can be found.
In 1938, the Japanese army invaded Guangzhou and the Wanglao Kat warehouse was burned to the ground and production was forced to cease.
After the victory of the Anti-Japanese War, the fourth generation of Wanglaoji decided to rebuild Wanglaoji herbal tea. Among them, the eldest sister Wang Baodian and her husband Hu Duowen shared a dividend of 70, and the five brothers including Wang Baozhang and Wang Baoyao shared a dividend of 30 and rebuilt the ancestral shop on Jingyuan Road, Guangzhou. Later, the ancestral shop moved to No. 71 Zhuhai Middle Road and expanded to two There are two branches: Wanji Wong Lao Kat on Jiefang Road and Yongji Wong Lao Kat on Hongde Road.
Wanglaoji herbal tea has gone through approximately four stages. The first stage is the original self-cooked herbal tea, that is, the herbal tea shop; the second stage is the tea bag, which is a bit like a traditional Chinese medicine formula; the third stage is the herbal tea granules, which are made with boiling water. Drink; the fourth stage is the current form of the drink. 4. Want to know the historical origin of herbal tea
Herbal tea has a long history. In 306 AD, Ge Hongnan, a Taoist medical scientist from the Eastern Jin Dynasty, came to Lingnan. Because of the epidemic of miasma at that time, Ge Hong was able to study various medicines for febrile diseases in Lingnan. The medical monographs left by Ge Hong and the Lingnan moderate doctors of later generations summarized the rich experience of the working people in the long-term prevention and treatment of diseases, forming herbal tea with profound Lingnan cultural heritage, and its formulas and terminology have been passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas and have endured for a long time. For hundreds of years, herbal tea shops in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture. The unique and profound cultural connotation of herbal tea gives it a long-lasting expansion power, which is an advantage unmatched by any beverage in the world.
The earliest Guangdong herbal tea is Wanglaoji herbal tea created by Wang Zebang from Heshan, Guangdong in 1828 (the eighth year of Daoguang reign in the Qing Dynasty). Later, Wanglaoji herbal tea traveled across the ocean and became popular among Chinese around the world for more than 170 years. It can be regarded as the pioneer of heat-clearing, detoxifying and beauty-beautifying drinks.
Herbal tea also has unique cultural heritage. "Bao Zhilin" has long been famous at home and abroad because of Huang Feihong; Wang Zebang, the founder of "Wang Lao Kat", is known as the "Medicine Hero" and is closely connected with historical figures and events such as Empress Dowager Cixi, Hong Xiuquan, the Taiping Army, and Lin Zexu; it is well-known at home and abroad. The famous product Po Chai Pills of the "Li Zhongshengtang" pharmacy is exported to Southeast Asia, the United States, Canada and other places.
The art of preparing herbal tea has been passed down from family to family for hundreds of years. During the "Cultural Revolution", although the herbal tea culture was severely damaged, not only the herbal tea shops were closed, but there were also very few cultural relics related to herbal tea making equipment, ruins, relics, historical materials, photos, etc., but it still endures in Hong Kong and Macao. Wanglaoji, Shangqingyin, Jianshengtang, Denglao, Baiyunshan, Huang Zhenlong, Xu Qixiu, Chunhetang, Jinhulu, Xingqun, Runxintang, Shaxi, Lishi, Qingxintang, Xinglinchun, Baoqingtang, Fu The 54 formulas of 18 herbal tea brands including Qingtang and Huang Fuxing and the herbal tea culture they constitute have been widely recognized by the public. 5. Wanglaoji Herbal Tea
Herbal tea is a kind of "medicinal tea" made from Chinese herbal medicine in Guangdong and Guangxi regions and has the functions of clearing away heat and removing dampness.
Among the many time-honored herbal tea brands, Wanglao Kat is the most famous. Wanglaoji herbal tea was invented during the Daoguang period of the Qing Dynasty, 175 years ago. It is recognized as the ancestor of herbal tea and is known as the "King of Herbal Tea".
In modern times, Wanglaoji herbal tea has spread all over the world with the Chinese. In the early 1950s, due to political reasons, the Wonglao Kat herbal tea shop was divided into two branches: one completed the public transformation and developed into today's Wonglao Kat Pharmaceutical Co., Ltd., which produces Wonglao Kat herbal tea granules (approved by Chinese medicine); the other was owned by Wang's Descendants of the family brought him to Hong Kong.
In mainland China, the Wong Lo Kat brand is owned by Wong Lo Kat Pharmaceutical Co., Ltd.; in countries and regions outside mainland China, the Wong Lao Kat brand is registered by the descendants of the Wang family. Jiaduobao is a Hong Kong-funded company located in Dongguan. It is licensed by Wanglaoji Pharmaceutical and the formula is provided by descendants of the Wang family in Hong Kong. The company exclusively produces and operates Wanglaoji brand canned herbal tea (Shi Shihao) (commonly known as "Red") in mainland China. Jar of Wong Lo Kat”).
When it comes to "Wanglaoji" herbal tea, everyone knows it whether you are from Guangzhou or not. Because it is so famous, everyone at home and abroad hears about it.
Who created "Wong Lo Kat"? Why is it so famous? According to legend, this bowl of "King of Guangdong Herbal Tea" was created by Wang Zebang, a civilian herbalist. Its worldwide fame is also related to Lin Zexu, the anti-smoking minister of the Qing Dynasty. Wang Zebang has been addicted to medicine all his life. After collecting medicines from Baiyun Mountain (23.
27. 0. 00, 0.
00), he sold them in his own medicine shop. For medical diagnosis, most patients can be cured of their illnesses by taking three or five of his medicines.
His medical ethics are also good. He does not distinguish between rich and poor, and does not put on airs. He just wants to heal people.
Therefore, everyone regarded him as one of their own and used to call him by his nickname - Aji. When he got older, he naturally became "Wang Lo Kat".
One summer day, Lin Zexu banned smoking in Guangdong. He was tired from running around all day. Unfortunately, he suffered from heat stroke, sore throat and cough. The entourage invited famous doctors to prescribe prescriptions, but the medicine had no effect. The condition was getting worse day by day, and everyone was very anxious.
Someone actually found Wong Lao Kat, and the medicine cured his illness. So Lin Zexu came to thank him and asked about his name and the medicine he used.
Wang Laoji answered truthfully: "Everyone calls me Wanglaoji. What cures you is a few worthless herbal medicines." Lin Zexu couldn't help but sigh: "There is no distinction between high and low medicines, and poor people are better able to treat worthless herbal medicines." Benefit.
If the medicine can be brewed into tea so that people can drink it anytime they are sick, it will be a great benefit to the public. Enlightenment.
A few days later, he opened a stall, making medicine and selling tea. When Lin Zexu learned about it, he immediately ordered someone to send a large copper gourd pot with three large gold characters "Wang Laoji" engraved on it.
Since then, Wanglaoji has not only sold herbal tea, but also prepared herbal medicine into medicine bags, which is convenient for customers to carry when traveling. Wanglaoji herbal tea was spread from ten to ten, and it gained word-of-mouth and everyone benefited from it. Even today, it remains popular for a long time.
. 6. How many years of history does Wanglaoji have?
Wanglaoji herbal tea was founded in the Daoguang period of the Qing Dynasty (1828) and is recognized as the ancestor of herbal tea.
It is formulated with herbal plant materials and is known as the "King of Herbal Tea". The product form has undergone carrier changes such as water bowl herbal tea - herbal tea bags - herbal tea powder - herbal tea drinks.
In addition to red can Wong Lao Kat and green box Wong Lao Kat, 500 ml and 1.5 liter bottles of Wong Lao Kat herbal tea were successfully launched in October 2012. On December 27, 2012, the Wong Lo Kat herbal tea family added the "Three Lucky Treasures": solid herbal tea. , low-sugar herbal tea and sugar-free herbal tea, creating a new form of herbal tea products. On December 3, 2014, the verdict of Wonglaoji v. Jiaduobao over false publicity was publicly announced in the Beijing No. 3 Intermediate People’s Court.
The court ruled that Jiaduobao stop using advertisements containing phrases such as "Jiaduobao herbal tea has won the title of 'China's No. 1 beverage' for 7 consecutive years" and publish a statement in designated media for seven consecutive days to eliminate the impact. , and compensate Wong Lo Kat for NT$3 million. Listed company Baiyunshan announced on the 19th that Guangzhou Pharmaceutical Group and Guangzhou Wanglaoji Health Industry Co., Ltd. have received the judgment from the Guangdong Provincial Higher People’s Court.
The Higher People’s Court of Guangdong Province made a final judgment on the “formulation plan” of Wanglaoji Jiaduobao, rejecting Jiaduobao’s appeal and upholding the original judgment. 7. Does anyone know the cultural history of Guangdong herbal tea
Herbal tea has a long history. The earliest one was Wanglaoji herbal tea founded by Wang Zebang from Heshan in 1828. With the popularity of thousands of "Lao Guang" After crossing the ocean, herbal tea finally began its journey to the five continents. When Liang Qichao visited the United States from 1898 to 1903, he wrote the book "Travel Notes in the New World", which contains: "There are Westerners who like to use Chinese medicine, and this is enough to make them rich. There is the so-called Wanglaoji herbal tea, which is sold in Guangdong with two copper coins. It is written and sold to Westerners for five dollars or ten dollars." This is a witness to history.
In 306 AD, Ge Hongnan, a Taoist medical scientist from the Eastern Jin Dynasty, came to Lingnan. Due to the prevalence of miasma at that time, he was able to study various medicines for febrile diseases in Lingnan. The medical monographs left by Ge Hong and the Lingnan moderate doctors of later generations summarized the rich experience of the working people in the long-term prevention and treatment of diseases, forming herbal tea with profound Lingnan cultural heritage, and its formulas and terminology have been passed down from generation to generation. Historical allusions and folklore about herbal tea are widely circulated in Lingnan and overseas and have endured for a long time. For hundreds of years, herbal tea shops in Guangdong, Hong Kong and Macau have formed a unique landscape of Lingnan culture.
Guangdong Herbal Tea
Herbal tea is developed by the people of Lingnan based on the local climate, water and soil characteristics, guided by the health theory of traditional Chinese medicine and based on Chinese herbal medicine in the process of long-term disease prevention and health care. A general term for a category of beverages that have the functions of clearing away heat, detoxifying, producing body fluids and quenching thirst. Analyzing the reasons for the "high fever" of herbal tea, relevant experts pointed out that first of all, the non-toxic and effective characteristics of herbal tea are in line with the consumption characteristics of modern people. Drinking herbal tea is a magic weapon for self-protection derived from the people of Guangdong and Guangxi's long-term struggle with nature. According to relevant medical experts, herbal tea is cool but not cold, clears away heat without hurting the spleen and stomach, has no liver and kidney toxicity, and is suitable for all seasons. It can prevent diseases when you are not sick, and can cure diseases when you are sick. Heat and dampness".