Hangzhou AISI Brand Management Co., Ltd. is a holding subsidiary of Zhejiang AISI Holding Group.

Founded in February 2005, the company is located in Hangzhou, which has the reputation of "paradise".

Is a well-known home textile enterprise with comprehensive strength, integrating advanced R&D design center, modern production base, perfect marketing service system and efficient logistics distribution system.

The company operates two major home textile brands, "SE" and "Wanbo".

Wanbo trademark has been recognized as "Zhejiang Famous Trademark" and "Zhejiang Famous Brand Product", and there are more than 60 direct stores and franchise stores with "SE" and "Wanbo" brands.

Since the establishment of the company, relying on strong marketing strength and reliable user reputation, the performance has increased year after year.

The group has successively introduced VIS visual image recognition system and ISO900 1 quality management system.

At the same time, we joined hands with Zhejiang Sci-Tech University and TOMLEWIS Design Institute to establish a home textile product technology (R&D) center to engage in high-tech research and development of home textile products, which laid a solid foundation for realizing the development goals of modern enterprises.

At present, Aisiyi has fully entered the famous domestic commercial systems such as Parkson System, Haiya System, Laiya System, Mao Ye System, Yintai System, Rainbow Crossing System and Shundian System, and established strategic partnership with them.

It has laid a solid foundation for the future development of Aisiyi Channel.

The company has always adhered to the business philosophy of "* * create, * * enjoy and share the same reputation", taking revitalizing the local economy as its own responsibility, promoting the common development of the industry as its goal, and realizing the win-win situation between enterprises and society as its principle, and striving to shape the exemplary image of regional enterprises.

brand positioning

Se home textiles take "caring for yourself, starting from bed" as the brand culture, "interesting sleep, interesting home textiles" as the brand concept, use SE to interpret the language of living space, create the fashion culture of bedding, and strive to make interesting home textiles and fashion.

Product category

SE home textile products do not stick to tradition, but convey a noble luxury and unique design language, and convey the life concept of loving home.

At present, there are more than 500 varieties in more than ten series, such as big suit series, four-piece suit series, children's suit series, quilt series, pillow series, cushion series, summer cooling products series, pillow series, towel series, blanket series and hotel series.

Target customer base

SE home textiles are mainly aimed at the "post-80 s" petty bourgeoisie, white-collar workers and middle-aged upstarts who advocate fashion.