Legal analysis:

1. Make sure consumers recognize the brand when shopping. 2. The trademark registrant has the exclusive right to use the trademark and is protected by law. 3. Through trademark registration, you can create a brand and occupy the market first. 4. Trademark is an intangible asset that can enhance the value of a company. 5. Trademarks can realize their value by transferring, licensing them to others, or pledging them. 6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc. 7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through trademark management. The purpose of registering a trademark is to obtain legal protection when using the trademark. If a trademark is registered but not used, not only will the trademark not generate value and exert its functions and effects, but it will also affect the normal use of others, and the legal mechanism of the trademark will lose its meaning of existence. Therefore, in order to ensure that trademark registrants actively use registered trademarks, my country has imposed restrictions on non-use of registered trademarks.

Legal basis:

"Trademark Law of the People's Republic of China" Article 31 Two or more applicants for trademark registration shall register products of the same kind or If you apply for registration of an identical or similar trademark on similar goods, the trademark that was applied for first will be preliminarily reviewed and announced; if you apply on the same day, the trademark that was first used will be preliminarily reviewed and announced, and the applications of others will be rejected and will not be announced.

Derived questions:

What is the validity period of a registered trademark? The validity period of a registered trademark refers to the protection period of the exclusive right of a registered trademark. The exclusive right to register a trademark is limited by time limit. Relevant laws stipulate that the validity period of a registered trademark is 10 years, calculated from the date of approval of registration. If the validity period of a registered trademark expires and it is necessary to continue to use it, it should apply for renewal of registration within 6 months before the expiration; if the application cannot be made during this period, a 6-month extension period can be given. If an application has not been made before the extension period expires, the registered trademark will be cancelled. Each renewal of registration is valid for 10 years. After the renewal registration is approved, an announcement will be made. Registered trademarks are protected by law, and the registrant has exclusive rights over them for a limited period. Upon expiration of the validity period, the trademark right will no longer be protected by law. The validity period of a registered trademark is 10 years, calculated from the date of approval of registration. If a registered trademark expires and needs to be continued to be used, it should apply for renewal of registration within 6 months before expiration; if the application is not submitted during this period, a 6-month extension period can be given. If the extension period expires and the application has not been submitted, , cancel its registered trademark. Each subsequent exhibition registration is valid for 10 years.