Restricted exposure. If Douyin has a logo, exposure will be restricted, and Douyin anchors will cover the logo to sell things. Therefore, when selling products on Douyin, you have to cover the trademark. Douyin is a music and creative short video social software incubated by ByteDance. Douyin broke the red line. The software was launched on September 20, 2016. It is a short video community platform for all ages. Users can choose songs through this software and shoot music works to form their own works.