B, the product name should be complete and specific, please don't use too rough words. For example, for Rack products, clear product names such as Bathroom Rack and Glass Shelf should be used to indicate functions and materials. Please do not use Shelves as the title alone. C. Please don't name the products in China Manufacturing Network with unknown words. Words such as New Products and New Toy are not suitable for cooperative product names or titles. D, the product name can be appropriately personalized, and the China Manufacturing Network industry standard/passed certification, model, series, brand, abbreviation/full name can be added. E, MIC, personalized words can not directly replace the product name. For example, Black Bear Toy should not be written as black bear; Saint Stone Sculpture should not be written as saint. F, when case indicates different products, pay attention to distinguish case, otherwise the first letter can be capitalized. For example, a Pet Bag refers to a PET Bag, and a PET bag refers to a bag made of pet material. (2) Pay attention to the richness and specialty of product description in China Manufacturing Network, which is of great concern to overseas buyers. The content of product description in MIC of foreign trade enterprises should be professional and detailed as far as possible, and the characteristics (selling points) should be prominent and targeted. The technical parameters, dimensions, specifications, materials, process/design features of products are all important information content that overseas buyers pay attention to. Even if foreign trade enterprises can introduce the packaging, packing size, gross weight and net weight of products, it will be better for customers to see at a glance. In short, we should try our best to reflect the personality, characteristics and advantages of the product in the description. At the same time, we must avoid too simple a sentence description, and try not to use the company description instead or use the same product description. (3) Product picture Whether the product picture is clear, beautiful and attractive determines the click-through rate of the product on the China manufacturing network to a certain extent. High-quality pictures are very important for products and business opportunities. After all, buyers can't see the real thing online. If there are no pictures or the pictures are small and vague, the first impression will be poor. If a product has a picture with the same quality as an advertisement, its appeal will be greatly increased. Several points for attention in uploading product pictures on China Manufacturing Network: A, clarity: the picture has high pixel quality and outstanding product details; B, no deformation: the product on the picture may be deformed due to the modification of the picture size or the shape of the picture; C, beautiful: having a suitable picture background is not only neat and beautiful, but also plays an important role in setting off products, especially handicrafts, clothing accessories, consumer electronics and other products, which can be processed with picture background; D, uniqueness and exclusivity: In order to prevent the picture from being stolen, a watermark can be added. (4) Product Catalog Placement Product Catalog Selection: The correct and appropriate product catalog should be selected. Accurate: the most appropriate catalogue with the nature of the product; 2, always at the top, information release has a knack-how to improve the information ranking on made-in-china? (1) Setting of main products A. According to the competitive strength, choose the main products on MIC as suppliers. You must know your own products like the back of your hand, and choose products that meet the market demand and have more competitive advantages than similar suppliers as your main products. The competitive advantages include: having production strength, favorable competitive conditions such as price advantage, quality advantage, appearance advantage and technical advantage. B, use the website function to improve the main product on MIC. The main product is like a propaganda banner, and it can attract attention only if it is beautiful. Therefore, it is particularly important to optimize and improve the main product information. A concise and accurate product name with outstanding features, perfect relevance and high keyword setting, detailed product description in place, and clear and beautiful product pictures with outstanding details are all essential conditions for being a flagship product. C, comprehensive publicity environment, finalize the main product on MIC "Know yourself and know yourself, you can win every battle", and it is not enough to patronize and optimize your own products. When allocating the scores of the main products, we need to observe the competitors, investigate the market environment and make specific settings. D, according to the publicity effect, adjusting the main products on MIC and setting the main products on China Manufacturing Network does not mean that it is finished. We also need to adjust the main products in a timely manner according to the publicity situation. If the publicity effect is not ideal during this period, we need to consider: maybe the market demand of my main products is not great at present, and other ordinary products can be adjusted to be the main products, so that they can get an exposure opportunity, and maybe they will get an ideal effect. However, I also want to remind you that the adjustment of the main products should not be too frequent, and the frequency should be controlled in 2-3 months. In this way, the product will not be noticed by the buyer today, but it will be difficult to find it when you go to find it tomorrow before you have time to study it. (2) product keyword setting A. product keywords: product keywords are the basis used by buyers to search for your products. Keywords mainly depend on the name and characteristics of the product. Generally speaking, keywords should be the same as or similar to the product name, and keywords should be related to the product name and description, and should be set accurately. Such as refrigerator, freezer products, you can use the words Fridge/s, freezer/s, Cooler/s, Wine Cooler/s and so on. Buyers will use the simplest words when searching for products, but generally they may not use product models or long words to search. B. Keyword setting skills: related to products, professional names of products, nicknames of products, and names of categories to which products belong. For example, product Deluxe Banner Stands can use keywords: banner stands, deluxe banner stands, rollup, pop up stands, negative material, C. Other points for attention when setting product keywords: the keyword meaning should be complete, so do not split the keywords with complete meaning, which will lead to keywords of other products or lead to ambiguity. Such as: bike bell, bicycle bell, please do not split it into bike, bicycle and bell; Some proper nouns need to be capitalized in all letters, such as PET Bag, which has a very different meaning if written as Pet Bag; Please don't use other special symbols, especially non-English symbols, except some special symbols contained in the product name. For example, A/V cable, DVD-R,/-and' in Baby's Clothes can be used, but semicolons, colons, commas as system separators, "",trademark symbols, Chinese characters and other special symbols should not be used. (3) In made-in-china, it is necessary to update the product information product update and resend function in time: use the Resubmit function for the products and business information that have passed the audit. The advantage of this operation is that the product information that has passed the approval can be released directly without background editing and approval after being retransmitted, and the product release time becomes the latest. Moreover, this will make your products rank ahead in the catalogue and be more easily found by buyers. 3. To win the favor of buyers, it is very important to display in all directions-how to optimize the company information and exhibition hall on Made-in-china? (1) Strength-Illustrated company information should be detailed, true and comprehensive. In addition to text description, you can upload pictures of the company's scenes through the China Manufacturing website to reflect the corporate culture Logo. Adding scene pictures of the company can show the corporate image and increase the credibility of the company, so that buyers can better understand and pay attention to your company and achieve the purpose of publicity and promotion. Size requirements of company scene pictures: the scene pictures should be as clear and beautiful as possible. Can be the company's factory gate, landmark buildings, office buildings and so on.