What are the characteristics of new media advertising forms?

For this question, we must first understand what new media is. Compared with traditional media such as newspapers and television, new media is first of all a difference of the times. , the advertising methods in the Internet era are therefore different from traditional media. The characteristic of traditional media is one-to-many broadcast communication, which relies on the flow of people to determine the advertising effect.

Then new media advertising itself relies on the Internet and will have more interactivity and accuracy characteristics:

Web pages, websites, WeChat, mobile phones, smart advertising machines, electronic LEDs Advertising screens, etc. are all carriers of new media advertising, relying on the analysis and filtering of Internet big data. It has:

1. Strong interactivity, traditional media is sent in one direction, waiting for the fish to take the bait. New media uses on-demand push, and audiences can actively obtain advertising information through various channels. For example, search on a search engine or search on a store website.

2. Precision. Due to interactivity, another feature is precision. When users themselves need advertising, they will actively filter out many irrelevant advertising content to achieve the accuracy of advertising based on demand.

3. Effectiveness: Advertising content in newspapers and magazines is basically ineffective. Except for a period of time when they are issued, these advertisements will become history and no one will pay attention to them. Due to the initiative of new media advertising users and the time priority function of the Internet engine itself, the information given to users is the latest, so advertisers and new media advertising agencies are also required to keep their ads updated;

4. Convenience. Internet advertising is everywhere. It can be on your mobile phone, computer, connected LED large screen, or in the subway. You only need to turn on the screen you have on hand, such as mobile phones, tablets, etc., these are all portable Due to.

5. The advertising model is flexible and can be paid through clicks. Pay attention to payment rather than the crude method of counting traffic;

6. Self-propagation, released through new media Advertisements can be self-disseminated and self-replicated by the audience, reaching a larger audience;

7. High conversion rate. The conversion rate is the probability of turning an advertisement into a transaction. Compared with traditional media, if TV I was moved by an advertisement for a while, and then I looked around to buy it. During this period, the excitement was rapidly declining. By the time I found it, I no longer had the interest at that time. And new media advertising is connected to a powerful electronic network. Merchant platform, fast transaction process, convenient logistics process, the payment has been completed before the excitement fades. After that, the audience will engage in a more exciting self-healing process, sharing, and circle of friends.

That’s all, I hope you are satisfied.

What is new media advertising?

Advertising media mix is ??the use of multiple media for advertising, for example, newspapers and television advertising together. How to make an advertising media mix depends on the brand. 1. Brands that are unfamiliar to the public. If the advertiser is eager to promote the brand and has money, of course they can all come here: TV, newspapers, and outdoor. 2. Brands that are unfamiliar to the public, advertisers If you don’t have money, you can only do: newspaper leaflet on-site promotion or outdoor leaflet on-site promotion 3. If the public is familiar with it, it will be simple. Outdoor must be included, and TV and newspapers are optional. For this reason, the advertising media mix must consider the following factors: The cost of media. Theoretically speaking, the cost per thousand people of the media is low, and corporate publicity expenses will naturally be reduced. However, since the research methods for ratings or reading rates of many media are not sound, and many media even falsely report circulation and ratings, it is difficult to obtain actual figures for this indicator and can only be discounted based on specific circumstances. Characteristics of media audiences. The purpose of publishing information on any media is to deliver advertising information to target consumers. Therefore, you should choose a media whose audience is more consistent with the target consumers of the product. In the media, direct mail media emerged in order to meet the target of consumer groups. Therefore, direct mail media has the largest effective audience. However, due to many limitations such as circulation, coverage, format, etc., it still cannot complete the overall delivery task.

This requires us to carefully understand the characteristics of each time period, each page and even each column when choosing other media. Television, radio, newspapers and their respective program periods or columns usually have a relatively fixed number of viewers, listeners and readers. Advertisements are published on different media or in different program periods or columns, and the advertising information can be delivered The types of customers are necessarily different. Street sign advertisements placed in prosperous areas of the city center obviously have different effects than those placed in the suburbs of the city. Using different methods to distribute advertising leaflets will also produce different effects. Regional characteristics of the media. Any media has its most targeted and influential region. For example, the TV station in each city has the greatest influence within the urban area, while the local edition of a newspaper is more directly targeted at a certain region. If the geographical area where the media has the greatest influence is the market that the advertisement mainly strives for, then this medium is an ideal medium for advertising. Media reach and coverage. We can also choose the appropriate combination based on media reach and coverage. If we consider it solely from the perspective of economic benefits, the media buying department will only consider the TV channel and time period with the lowest "cost per viewing point", which may result in advertising being concentrated in one or two time periods. But the actual situation is that in order to increase the reach rate and viewing frequency of the advertising schedule, media buyers are often willing to sacrifice some economic benefits. Similarly, although TV advertising can generally provide a lower cost per thousand people, it can only cover TV audiences, and the reach rate is always limited. Therefore, a successful and comprehensive media plan will often cooperate with different media to enable the target audience to pass through. Our advertising messages are received through different channels. In addition, there are also: Product factors to consider. Not only do we need to know what product and type it is, but we also need to be familiar with all the details of the product, including sales, distribution network, pricing, and the advantages and even disadvantages of the product. Every link can become an opportunity for us and serve as our main focus. . market factors. Understand the target market, product positioning, advertising budget, marketing strategy, target audience, nature of the advertising campaign, and whether it is promotion or brand awareness enhancement. Competitor factors. Sun Tzu said: If you know yourself and the enemy, you can fight a hundred battles without danger; if you don't know the enemy but know yourself, you will win every time; if you don't know the enemy and don't know yourself, you will lose every battle. Understand your competitors' media strategies, understand their advertising schedules, habits, placement weight, and media choices, so that you can measure the proportion of media placement and make strategic scheduling. For example, if a certain competing product is accustomed to focus on launching in April and May, we can concentrate our firepower and attack first in March to seize the beach, catch it unprepared, and seize the opportunity. Only by fully considering and understanding the above factors will it be possible to target the target, reduce errors, and improve the economic benefits of advertising in the process of selecting a media mix.

What are the forms of new media advertising?

New media has rich communication carriers and flexible communication methods. It can deliver massive information to customers in various forms and specific forms.

Here are some examples;

Electronic recipe advertising: stickers, inside page bottom images, torn pages, footnotes, video patches, column naming, channel naming, etc. , various forms and remarkable effects.

Online business card: refers to a floating advertisement loaded on the news page. It can quickly achieve full network coverage through keyword matching and is the new media advertising form with the best communication effect

Bus advertising: The mutual mobility between buses and passengers is the most attractive part of bus advertising. For example, the bus advertising network launched by Jieyang Huizhong is aimed at passengers who stay in the bus for a long time and are in a state of leisure, and the bright interior of the bus The unique advertising layout and detailed text patterns add endless vitality to the advertising in the carriage. The crowd gathered in the car is an important position for product promotion. It has strong advertising impact and irreplaceable advertising audience rate with other media

Building advertising: Flat frame advertising is a medium that can Reach target consumers most accurately at the lowest cost

Comprehensive advertising: There are various forms of display, with both text and color functions, from product trademarks, product names, physical photos, colors, corporate intentions to Culture, economy, customs, beliefs, and norms are all included.

Through conception and unique creativity, we firmly grasp the "ring" of inducing consumers' desire to purchase, and use the heterogeneity of visual communication to achieve the purpose of advertising.

Gym advertising: The media is more targeted at men and high-spending groups. Fitness will require patience, so when exercising, people will look for targets to distract themselves. Advertisements at this time will attract attention and bring deep feelings to the crowd.

Finally, if you want to shoot a promotional video for advertising, look for Starry Sky Film and Television in Shenzhen.

What does new media advertising products include?

What does new media include?

Such as digital magazines, digital newspapers, digital radio, mobile text messages, the Internet, and desktop windows , digital TV, digital movies, touch media, etc. Compared with the four traditional media: newspapers, radio, television, and magazines, new media is vividly called the "fifth media." Compared with traditional media, new media naturally has its own characteristics. In this regard, "Compared with old media, the first characteristic of new media is its dissolving power - dissolving the boundaries between traditional media (television, radio, newspapers, communications), dissolving the boundaries between countries and communities. boundaries between time and industry, dissolving the boundaries between information senders and receivers, etc."

How to do new media advertising

Hello, I am very happy to serve you Answer:

There are the following techniques for new media advertising

1. Create user portraits for existing users. Understand who the target users are and where they are located for accurate delivery;

2. Choose appropriate delivery channels. The right channels will make your advertising more effective. For example: advertisements for elderly health care products will be placed on radio, newspapers, and senior magazines instead of Baidu and Douban;

3. Understand the user base of the new media being placed. For example: Most of Ergeng Canteen's articles are emotional, and most of the article content is aimed at single women; therefore, the user group (fans) of Ergeng Canteen can be initially judged to be: women aged 18-30. If you want to promote products for young people, it is very suitable to place them on this self-media;

4. Choose high-quality new media (or new media advertising platforms) for placement. Characteristics of high-quality self-media: continuous output of high-quality content (preferably with original tags), high fan activity, few advertisements, and no hard advertising. Characteristics of a high-quality new media advertising platform: Marketing accounts will not be recommended. Marketing accounts have high data content, high prices, and poor results. You must choose new media that can continuously output high-quality content for placement, but this type of new media is relatively scattered.

What are the main tasks of new media advertising?

New media advertising is media that can provide personalized content to the public at the same time. It is the fusion of communicators and receivers into equal communicators, and countless communicators can conduct personalized communications with each other at the same time. Media.

Scholars have different opinions on the definition of new media, and there is no conclusion yet. Some communication journals have new media columns, but the research objects of the articles published are also different. There are figures TV, mobile TV, mobile media,

What is new media marketing? 5 points

New media is a media form that appears under a new technological support system, such as digital magazines, digital newspapers, digital radio, mobile text messages, mobile TV, the Internet, desktop windows, digital TV, digital movies, Touch media etc. Compared with the four traditional media: newspapers, outdoor, radio and television, new media is vividly called the "fifth media".

In summary, that is: all data display media based on wired or wireless networks are collectively called "new media"

For details, you can also refer to Baidu Encyclopedia: baike.baidu /view/339017

Regarding the use of new media marketing, it depends on the business influence of your company, that is, the breadth of influence and the company’s specific endurance, etc. to choose the appropriate media. Publicity and Marketing

If you have any questions, please ask!

What new media advertising are there now?

You can find some mobile advertising alliances to cooperate

Such as Qiansu, Taomike, etc.

Place your products on other mobile websites or apps to advertise The form of display

is accurate

What is new media advertising? What are the specific categories?

The so-called new media is relative to traditional media. Today’s new media refers to online media such as Weibo, WeChat, live broadcasts, and short videos. Therefore, the advertising promotion built on these channels is new media advertising promotion. WeChat, Weibo and the like are mainly marketed through soft articles. Advertisements can be embedded in short videos, live broadcasts, etc., similar to the insertion of advertisements in movies. At present, the third-party platforms that are doing relatively well in new media include Weibo Yi, Yidao We-Media Platform, etc. You can go to consult.