Legal analysis: The measures to protect trademarks and brands are as follows: 1. Measures to protect trademarks 1. Register first and then use the trademark; 2. Choose a trademark with a unique design; 3. Register a defensive trademark; 4. Unify The trademark and corporate name are the same. 2. Measures to protect the brand 1. Concrete and clarify the brand to avoid public confusion about the brand. The trademark can represent the brand; 2. Protect your own name, because the trademark is protected by national law and is unique. Only one company with the same product in the same industry can use this trademark to distinguish its products from similar products; 3. Promote and promote your own brand. Having a specific name or logo is more convenient for advertising copy promotion.

Legal basis: Article 3 of the Trademark Law of the People's Republic of China. Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; trademark registration Everyone has the exclusive right to use a trademark and is protected by law. A collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization. The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the origin of the goods or services. , raw materials, manufacturing methods, quality or other signs of specific quality. Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.