Coca-Cola once said that even if you drink up Coca-Cola in one gulp, it can make a comeback with the power of its logo!

Nowadays, more and more young people are starting their own businesses. Whether a company is established or a new product is developed, a LOGO is needed. The LOGO conveys the brand's innovation and forward-lookingness and demonstrates its industry leadership. What we have to do is to make users recall the logo immediately when they see it. Only a simple and powerful logo design is a good work that is conducive to users' brand memory and association.

As a LOGO design company, what are the key points that need to be paid attention to when designing a corporate LOGO

1. Simplicity

(1) Try not to Using too many colors and fonts

An interesting phenomenon is that most of the world’s most famous and excellent LOGO designs do not use more than 3 colors and 2 fonts. This rule is used in many logo-related Design articles have mentioned it, and when you appreciate other people's design works online, you will also find that the vast majority of designers will abide by this guideline when designing logos. It can be seen that this point is very important in logo design.

(2) The logo is readable and highly recognizable

Most logos have text, and some logo designs also include some special graphics. In order to ensure that people can easily When designing a logo, you must always remember one thing: People face a large amount of graphic information every day, so make the logo easy for people to recognize. Just imagine, who would remember a logo designed with characters and graphics that are incomprehensible? Importantly, it may also have a negative impact on brand promotion. To achieve this, we need to return to "simplicity" and constantly "reduce the burden" on the logo. This is the Nike logo that has been changing and reducing elements since 1964 to achieve a simple effect. Now when people see the red hook, they subconsciously think of Nike shoes. This is the high recognition that the logo pursues.

Look at the iPhone logo in 1976. The fonts and patterns are complex and not visually simple and clear at all, and the readability is poor. With the changes of the times, the logo has evolved into the notched apple we see today. It is highly recognizable and has an irreplaceable position in people's hearts.