according to the news of the late team, Alibaba's B2C retail business group will open a "Tmall self-operated flagship store" around big brands, which will be promoted from 3C category first, and will be officially launched through the revision of the mobile phone "Tmall App" in the near future, when the App will be renamed as "Cat Enjoy".
an important reason for choosing to start with the 3C category is that the 3C category products are all standard products, with high customer price and concentrated head brands, so the platform can deeply contact the brands and be responsible for the supply of goods.
There are even some reports that Maoxiang's self-operated flagship store is negotiating cooperation with some mobile phone brands to encourage them to settle in Maoxiang's self-operated flagship store. The action is far more than that. Online Cat enjoys its own flagship store with sincerity, and the gross profit given to the brand is 1-2 points lower than that of rival JD.COM, so as to attract more brands to cooperate.
According to insiders, Tmall has long had the idea of being a self-operated flagship store. It is said that after a series of organizational adjustments in Alibaba at the end of 221, the cat enjoyment project has been launched, and the rest is only a matter of launch time.
It is reported that the "Cat Enjoy" project was launched at the end of 221, which is a self-operated flagship store of Tmall opened by Alibaba B2C retail business group around large brands. After Maoxiang is officially launched, the products on the platform will be divided into Maoxiang's self-operated flagship store and Tmall's official flagship store.
now that we have a brand-new business, what about the related brand domain name?
according to Ali's style, he always "never fights an unprepared battle". As early as last October, Ali bought the brand domain names "Cat Enjoy" Maoxiang.com and Maoxiang.cn at a low-key price of 12, yuan and 38,888 yuan respectively.
At that time, Alibaba Singapore Holdings Co., Ltd. successively applied for a number of "Cat Enjoy" trademarks involving communication services, mechanical equipment, financial property management and other categories, and was speculated by the outside world that the acquisition of domain names was to lay out the new project in advance.
Sure enough, in 222, soon after the opening of the year, "Cat Enjoy" was officially announced, but at present, two domain names have not been activated.
In the Internet age, domain names have become a part of intangible assets of enterprises. Protecting brand-related domain names as soon as possible can not only reduce the repurchase cost, but also prevent brand domain names from falling into the hands of others, and eliminate the hidden danger of corporate image damage or forced name change: www.bu2w.com/domain/domain.html domain names.