1. First of all, you need to understand what supervision is and its role in the company, especially the company you want to go to.
From the definition of supervision, it is the branch of the company. , agents, salesmen and other market factors to supervise and guide. Therefore, the supervisor first needs to be very familiar with the company’s supervision system in order to promptly correct the non-compliant behavior of market personnel; secondly, he must have knowledge of marketing work and market theory. Only by understanding what you know can you replace corporate decision-makers and discover some problems when walking in the market; third level, you must be proficient in competitors and industry rules in order to dig out information that is more beneficial to the company's competition
2 , starting from the above three levels of requirements, ask questions to the supervisor
Basics: 2-3 questions, mainly asking about some background information of the supervisor, such as living habits, personality, etc. Supervision requires diligent legs, hands, and eyes. , strict but smart, focused on work, and open-minded
The first level: 4-5 questions, mainly to check whether the supervisor is familiar with the company's products and the company's marketing Are you familiar with the mechanism (such as punishment for cheating), and are you familiar with the working methods of supervision?
Second level: 2-3 questions, have you ever studied marketing, or are you familiar with some aspects of marketing? Can the principles be clearly explained (whether in academic discourse, such as brand, brand equity, marketing plan, customer orientation, product mix or marketing mix), or the main factors of marketing (3C3P, competitors, potential competitors, etc.) Do you have a concept (substitute products) etc.?
The third level: 2-3 questions, list some existing competitors, some complementary products, some partners or industry influencers, and discuss cross-selling products Are you familiar with industry rules such as techniques?
Perception of the role of market supervision
1. Obligations of supervision
1. The concept of supervision
A supervisor is a person who manages employees who make products/or provide services.
2. The role of supervision
As a supervisor, you must fulfill your obligations to the branch, customers and employees. This puts you in a connecting position.
To your employees, you represent management, authority, directives, discipline, vacation time, increased income, and promotions.
For the branch or your superiors, you are the link between them and their employees and their specific work. You represent productivity, cost, labor efficiency, quality management, and customer service; at the same time, you represent the needs and requirements of your employees.
To customers, your products and employees represent the entire company.
3. Obligations of supervisors
Obligations to branches:
A. Do a good job in their duties, which is related to their interests and is also their employment Your reasons.
B. The supervisor is obliged to efficiently complete the work authorized by the agent.
C. Due to frequent daily contact with employees and customers, supervisors are also obliged to report the requirements of employees and customers to the agent.
Obligations to customers:
A. Full assistance for the opening of a new store.
B. Assistance in daily operation management (people, goods, sites, etc.).
C. Assistance in the daily training of franchise stores.
Obligations to employees:
Create an open and honest working atmosphere for employees that makes them feel accepted and recognized, able to speak frankly to each other, and with a sense of fairness and belonging. For most employees today, the tough, high-pressure management methods of the past no longer work. Creating a working atmosphere that makes them willing to pay for you is not only your obligation to them, but also a need for your own work.
2. Supervisor’s job description
(1) Supervisor’s job responsibilities
1. Ensure that the customer department implements the work plan according to quality and on time.
2. Ensure the smooth progress of sales at direct-operated stores and franchised stores.
3. Responsible for the implementation of the company's various policies in directly-operated stores and franchised stores.
4. Responsible for the accuracy of market research content.
5. Responsible for the feasibility of franchise store location selection.
6. Responsible for the security of the sales data we hold.
7. Responsible for franchise store sales tasks, training results, and display conditions.
(2) Main tasks of supervision
1. Responsible for the training, work assessment and salary assessment of all employees in the store.
2. Responsible for the personnel management of the store, such as recruitment, appointment, promotion, transfer, dismissal, etc.
3. Responsible for the preliminary preparation for the launch of new products in the store and the subsequent execution of the store.
4. Responsible for the administrative work of employee benefits and payroll procedures in the store, including reporting to the company.
5. Host weekly, monthly, quarterly and annual marketing meetings for store managers, conduct regular store inspections and fill out inspection reports.
6. Supervise the execution of store promotion activities and feedback on promotion results.
7. Ensure the accuracy of various reports submitted in the store.
8. Supervise and guide the sales of direct-operated stores and franchise stores.
9. Supervise the implementation of the company's policies in direct-operated stores and specialty stores.
10. Complete various investigation tasks assigned by superiors.
11. Provide scientific and effective promotion plans based on market conditions.
12. Assist franchisees to investigate the market and prepare research reports.
13. Assist investment personnel to investigate the background information of franchisees.
14. Assist franchisees to select and confirm store locations.
15. Guide and supervise the decoration of franchise stores and other matters.
16. Assist in comprehensive training for franchise stores.
Market supervision responsibilities (self-operated)
1. Opening a store
1. Each employee should prepare a business district planning table for the area he/she is responsible for, and clearly mark the locations where the stores he has opened and the stores he wants to open will be discussed with the supervisor. After the supervisor agrees and approves, the business district for opening stores scheduled on the plan will be confirmed. to find suitable stores for new store expansion.
2. After finding a suitable store, submit the detailed business district location and relevant information such as (nearby business district map, store floor plan, rental price, personal evaluation report) to discuss with your supervisor.
3. Only after the supervisor confirms and agrees can a lease contract be signed with the landlord.
4. After the contract is signed, the supervisor should first register the store sign and then go to the Industrial and Commercial Bureau and the Taxation Bureau to apply for a business license and tax registration.
5. During the store construction period, supervisors should immediately start the recruitment and training of new store salespersons and the assignment of store managers.
6. Before the decoration is completed, you should first understand the consumption structure of the business district and the recommended distribution ratio, and contact the distribution center for delivery.
7. Before the trial opening, you need to fill in the store opening items list (see the new store stationery, daily necessities, report application details) to receive the miscellaneous items needed for the store. Also ask the art staff to find out whether advertising materials, sales staff uniforms and other related items are Already prepared. All items for use, except consumables, must be included in the property registration form of the registered store, and must be signed by the store manager within one week after the opening to indicate that they must take good care of it before returning it to the company (see financial registration form) .
8. After the decoration is completed, the supervisor must lead all personnel to do cleaning work in the store. Cleaning supplies (rags, ropes, scissors, glass cleaners, brooms, buckets, etc.) should be obtained in advance
9. When the goods arrive in the store, first check the total number according to the shipping order, and then plan the area where the goods are placed according to the actual situation of the warehouse, and put them into the warehouse according to the body serial number from small to large.
10. After everything is put into storage, the sizes will be counted, and after checking with the shipping order, the cashier will make a size chart and the store manager will create an account.
11. When receiving goods, the cashier should put price tags on the samples and make price tags.
12. Then, the products to be sampled are classified and displayed according to the company's prescribed placement method, and the number of advertising materials and bags is checked to see if they are sufficient. When everything is ready, the sales staff put on work clothes and start trial selling.
2. Recruitment, training, and coaching:
1. When recruiting people, first post the job advertisement.
2. Interview candidates together to determine the candidates.
3. Admitted personnel fill in the new employee information form (see employee information form)
4. Inform new employees of the store's personnel rules and regulations, and require them to memorize the salesperson's code (see the store's personnel rules and regulations, salesperson's code)
5. New employees are sent to designated model stores for internships to familiarize themselves with the company's product prices. They are required to understand the store's operating procedures and store environment. The internship time is at least one week.
6. If it is the first newly opened store in another city, supervisors should ask the newly selected store manager to be familiar with the store manager's responsibilities, and the supervisor should stay at the newly opened store for more than two weeks to provide guidance.
7. For personnel who are confirmed to be retained, work clothes should be declared for them to ensure that work clothes and work number plates are in the store when the store opens.
8. Supervisors must have a detailed understanding of the store manager's responsibilities, cashier's responsibilities, and salesperson manuals, and must be familiar with the operation of POS machines.
3 Personnel Management
1. Supervisors are responsible for checking whether store personnel are actually following the shift schedule. The store manager must submit next month's shift schedule and vacation schedule to the supervisors under their jurisdiction before the 25th of this month (see shift schedule) )
2. Provide advice on store manager training, configuration, performance appraisal, salary increase, promotion, rewards and punishments, dismissal and other management contents of the store.
3. For the stores in charge, go to the store at least once a week to organize morning and evening meetings.
4. Supervise store affairs; supervisors are responsible for supervising specialty stores in normal times as follows:
Store image
1. Is the store cleanliness done well and kept tidy at all times?
2. Personnel appearance: Are they wearing clean and tidy uniforms, light make-up, neat hair, and wearing their work number plates?
3. Welcome Spoken Language: Do customers speak appropriate spoken language when entering and leaving the store
4. Service Process Voting Specifications
5. Morning and evening training Whether morning and evening training are actually held and whether there are records of morning and evening training
6. Whether the warehouse is clean, whether the clothes are neatly arranged, and whether the clothing packaging is restored
Product display
1. Whether the display window can attract customers' attention and express the characteristics of clothing and change it frequently
2. Whether the sales items are placed well on the booth to reflect the product features and are changed frequently
3. Are the shelves classified by categories and arranged in shapes?
4. Advertising materials: Are promotional materials used and placed correctly?
5. The checkout counter is clean and tidy, and items are positioned quantitatively.
6. Check the sampled products. Look at the inventory in the store and check whether the samples in the store are complete.
Store maintenance
1. For electrical appliances, track their repair status and check the repair results again
2. In terms of decoration, check the repair results
In terms of product prices
1. Promotional Products: Every time you visit the store, you need to check whether the prices of various products are correct
2. New products
3. Consignment goods
4. Discount treatment for defective products. The discount range for defective products shall be implemented in accordance with regulations
In terms of cleaning supplies
1. Are product cleaning and maintenance supplies complete and properly stored
2. Are the cleaning supplies in the store, such as glass of water, rags, mops, brooms, Bilizhu, buckets, floor brushes, and toothpaste complete and placed in designated locations
Other aspects
1. Document files: price files, supervision advertising files, other matters, morning and evening training and handover records, supervisors’ store inspection records, sign-in books, and sales registration books
2. Account inventory: Check the store's accounts (inventory account, receipts, sales records, discount certificates)
3. Coordinate with the shopping mall and communicate well with the shopping mall
4. Implementation and distribution of in-store indicators Check whether the performance achievement form is completed within the specified time and implemented to the day.
Every time you go to the store, you need to check whether the store manager has actually implemented the company's latest discount instructions
When you go to the store, you need to fill in the arrival time, departure time and the actual situation checked based on the above content. Write it in the store inspection record book of the supervisor in the store, and fill in a weekly work report based on the work situation of the previous week every Monday.
5. Sales analysis;
1. Analysis of sales situation of stores under your jurisdiction:
A. First, analyze the price range of the goods sold according to the weekly sales, such as below 200, 201-499, etc. What percentage of the sales of the week is accounted for.
B. Based on the weekly sales, analyze what percentage of sales body types, styles, such as fashion, leisure, etc. account for the weekly sales.
C. Analyze the relevant factors that affect this week's sales.
D. Based on the above situation and the relevant data provided by the store this week, a comprehensive analysis is conducted and it is recommended that the supervisor adjust the product allocation of the store under his jurisdiction.
2. Analyze competitive brands in the jurisdiction;
A. Understand competitive brands, compare performance differences, and analyze influencing factors.
B. Analyze the listing status of competing brand products.
C. Analyze competitive brand promotions and price differences.
D. Understand the business districts and consumer groups where competing stores are located, as a reference for the company to open new stores.
Market Developer Training Manual
1. Staffing and Responsibilities
An organizational structure under the direct management of the company manager, with the name of Market Developer.
Market Developer Name: Responsible for market development and management, new customer development, existing market maintenance and management.
The specific contents include: order management and payment tracking, dealer return and exchange processing, information collection and organization, store opening guidance, store decoration guidance, service training for store managers and shopping guides, etc.
It is subdivided into:
※Complete sales targets on a monthly, quarterly and annual basis to ensure smooth flow of customer orders in the sales area
※In the designated area, the annual plan is used as the basis Basics, complete the set distribution goals on a monthly basis, and focus on the implementation and completion of different product goals in different seasons
※Complete the collection plan on a monthly, quarterly and yearly basis
※In the designated area, Based on the annual plan, complete distribution and display work on a monthly basis
※Actively increase sales volume and expand distribution network in designated areas to achieve distribution goals and ensure effective and economical operations
※In the designated area, based on the annual plan, complete the sales target
※As required by the superior supervisor, assist in the implementation of advertising and promotion work in the responsible area
※ Provide maximum support for marketing activities
※Help customers manage goods and avoid inventory and goods out of stock
※Provide sales reports, customer information cards, information feedback, etc. to supervisors every day
※Assist in formulating annual marketing goals, establishing and improving marketing information collection, processing, communication and confidentiality
※Understanding consumer purchasing psychology and behavior
※Competition Collection, organization and analysis of product performance, price, promotion methods and other information
※Analysis of competitive brand advertising strategies and competition methods
※Planning regional markets and formulating product planning strategies , advertising and publicity and other strategic work
Planning Responsibilities
※Responsible for the branch’s business operation plan planning: formulating promotion plans for holidays, special dates and extraordinary periods in advance, responsible for all-round product sales Planning, including price planning, channel planning, etc., and supervising the execution and effectiveness evaluation of various plans
※Choose the correct plan: Cooperate with the advertising release during the promotion period and supervise the production and execution of the agency production company Brand promotion
※Design, production, distribution management of promotional supplies
※Develop various budgets for different periods and different promotional activities, and control the use of promotional funds according to the budget
1. Training content
★The development history, current situation and prospects of Helang*** Dance Company
★Branch introduction
Branch As a very important subordinate of the head office, the branch is responsible for its own profits and losses
★The importance of market supervisors to the development of the company
What do market supervisors do?
Order management and payment tracking, dealer return and exchange processing, information collection and organization, store opening guidance, store decoration guidance, service training for store managers and shopping guides, etc.
Training The purpose
To enable marketers to understand the corporate culture, the essence and basic skills of marketing, and to be able to work effectively in accordance with the company's requirements in future market development and management
★ Course Content and requirements
Sales policy management
※Sales policy is a special benefit return and incentive system formulated by the company for dealers and group buyers, with the purpose of providing benefits to all dealers While clearly promising to return benefits to group buyers, dealers are encouraged to sell the company's products more actively.
※Sales policy is the top secret information of the company in the marketing process.
※It usually includes: year-end or quarterly rebates, shelf and other support, and price differences between regions.
Formulating a sales policy is a very rational process, which requires a full understanding of competitors and dealer requirements
Goods management system
※Each branch is only allowed to set up X warehouses to store goods
※The storage of goods must be properly classified and stacked neatly to facilitate the distribution, storage and inventory of goods
※Specialized warehouse managers should be designated to handle the sending, receiving, storage and accounting of goods
※The sales management department and the finance department will check the inventory registration and actual receipt and delivery inventory at any time
※The inventory quantity of the goods must be within the range of the company's stocking indicators, otherwise, it should be carried out immediately Corresponding processing
※When goods enter and exit the warehouse, the "Goods Entry and Exit Record Card" must be filled in according to the product variety, specification, quantity, etc., and a "Goods Inventory Filing Book" should also be set up to record the receipt and delivery of goods
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Purchasing Management
※The "Branch Order Form" should be filled in based on inventory and sales conditions, and should be signed by the branch manager and confirmed to be a reasonable order before purchasing
※For the delivered orders, the warehouse manager should check and accept them one by one according to the items recorded on the delivery note
※If the warehouse management finds that the quantity or variety does not match the actual order, or if it is damaged, the goods will be removed. In addition to quickly checking with the transportation unit, you should also contact the sales department of the head office to handle the matter. If the transportation unit is indeed responsible, you should ask for a certificate and compensation from the transportation unit, and notify the company's sales department of the certificate and compensation results
※ Warehouse management should immediately log in the inventory record book and goods entry and exit record card for the goods entering the warehouse, and notify the branch manager
Shipping Management
※ Warehouse storage must be based on the "Goods Request Form" "Shipping
※ Warehouse storage should allocate goods in time according to the "Goods Application Form" and properly package them
※ When goods leave the warehouse, they must be approved by the branch manager and financial statistician , Applicant signs and approves
※After the goods leave the warehouse, the warehouse storage should immediately log in to the "Inventory Review Book" and the "Goods Entry and Exit Record Card" for inspection
Inventory Management
※Branch managers and warehouse keepers should pay attention to the inventory situation in a timely manner to prevent out-of-stocks due to lack of stock
※The warehouse administrator is responsible for the safety and integrity of the inventory
Inspection and Inventory
※The branch shall take inventory of the goods in stock once a month, and the branch manager can take inventory at any time
Management of goods returns
※For quality assurance Handling of problematic goods: The branch company should promptly summarize the relevant situation and report it to the sales department of the head office. After obtaining the consent of the sales department, the goods should be properly packaged and returned to the company
※Handling of slow-moving goods: The branch company should The relevant situation is summarized in a timely manner by the company's sales department, and requests for goods transfer or promotional sales
Customer management
※Customers are divided into three types according to time series: old customers, new customers, and potential customers
※ According to market status, they are divided into: main customers, general customers and scattered customers
※ According to sales channels, they are divided into: wholesale, retail, direct sales and special channel customers
※Principles of customer management: record customer situation, dynamic management, highlight key points, flexible use, dedicated person responsible, regular communication
Receipt management
※Classification of accounts receivable
p>If the payment for the current month cannot be collected before the last day of the next month, it will be listed as uncollected from the next day to the last day of the third month
Collection payment: Uncollected payment cannot be made Those recovered within the time limit
Quasily bad debts: one of the following situations: 1) The customer has declared bankruptcy or the employee has not officially declared bankruptcy, but the symptoms are obvious; 2) The mall has been brought to justice due to other cases Seized, with no possibility of repaying the payment; 3) Invoices for payment of goods have been bounced repeatedly without convincing reasons, and shipments have been stopped for more than one month; 4) Collections have not been resolved, and shipments have been stopped for one month; who.
※Handling of accounts receivable
→Handling of uncollected accounts
If the payment for the current month cannot be collected on the last day of the next month, the sales manager should Submit the details to the corresponding department for collection before the 5th of the third month
The sales representative in the jurisdiction should supervise the resolution within the period of uncollected money
→Handling of collections
Collection is carried out by the sales department. The procedures for collecting accounts are generally: letter notification, phone call, interview, legal action
Determine reasonable debt collection methods, and the customer defaults There may be many reasons for payment failure, but generally speaking there are two categories: inability to repay and intentional default. Businesses should identify it.
→Handling of quasi-bad debts
The sales department is responsible for handling quasi-bad debts. As for the legal procedures to be coordinated, the company's legal department or finance department will conduct special research and processing
p>Take legal action to recover and minimize losses.
Vivid store management
※Principles of vivid store management
→Create a buying atmosphere
On-site POP, hanging banners, posting, Balloons, decoration, etc.
→Improve store image
Launch of new products, implementation of new advertising plans, etc.
※Some techniques for vivid store management
→Circulation of displayed goods: It must meet the goals and requirements of the overall operation work and maintain the freshness and seasonality of the display.
→Placement of displayed products: Arrange according to the product system, and place them in order according to distribution focus. There should be no less than 6 display surfaces for each product. Out-of-stock products are prohibited, and all displayed product trademarks are consistent for consumers.
→Use on-site display tools correctly: displayed products and display tools should fully cooperate, and new display tools should be used on samples.
→Obvious price signs: Price signs should be accurate and uniform; all displayed varieties should have price signs
→Clean inventory management of products and venues (proper inventory to prevent out-of-stock)
→Use POP advertising and in-store display locations correctly
Customer complaint handling
※The purpose of complaint handling
→Improve the company's service Correct mistakes in the marketing process, remedy and recover customer losses
→Maintain and improve the company's reputation and image, consolidate old customers, and attract new customers
※Customer complaint content
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→ Complaints related to product quality, quality defects, inconsistent product specifications and models, damaged packaging
→ Complaints related to purchase and sales contracts, product quantity, specifications, model numbers, delivery time, The settlement method, transaction conditions, etc. are inconsistent with the original contract
→ Complaints related to the transportation of goods, damage and loss of goods during transportation, etc.
→ Complaints related to services. Service quality, service attitude, service methods, service skills, etc.
→ Various proposals, suggestions, criticisms and opinions put forward by customers
※Customer complaint management principles
→Sound organization and perfect system to improve commitment and service awareness, and prevent the occurrence of customer complaints
→When receiving customer complaints, they should handle them properly immediately and give customers a satisfactory reply as soon as possible
→When handling complaints, attention should be paid to clarifying responsibilities and responsible persons
→For each complaint, detailed process and result records should be made
※Customer Complaint Management Department
→General Complaints: Branch Manager, Sales Manager
→Serious Complaints: Marketing Department Information Specialist
※Customer Complaint Handling Process
→Record the content of the complaint in detail→Determine whether the complaint is valid→Determine the complaint management department→The responsible department analyzes the cause of the complaint→Propose a treatment plan→Submit the supervisor's instructions→Implement the handling opinions→Summary and evaluation
★ Sales of marketing staff Skills
The sales skills of marketers are based on a solid professional foundation. It requires a keen sense of the market and a high degree of awareness of their own work, as well as the key points of this stage of work.
Sales skills are hard to explain clearly.
Let me explain it from three aspects:
"Bold": It requires marketers to be bolder and better in the process of sales. They must establish a correct view of work, that is, my job is A job that I love and that meets the needs of society. Everything I do is socially moral. Therefore, no matter what method I take, it is both reasonable and reasonable.
"Careful": You must understand your job responsibilities and be careful. For example, if the company sends you to investigate an unfamiliar market, what should you investigate? ——Local consumption level, local store rent, competitor situation (how much can competitors sell every day? What is their selling price, what is the ex-factory price, what promotions do they have, how should we enter, and invest after entry How much will it be, what level will the income be, how low can the store rent be, etc.)
"Thick-skinned": It means not being afraid of setbacks and moving forward courageously. If you can't do this, find another way. , until you reach your goal, if there is no way, just open up another way.
When you are conducting market research, you may be kicked out of the store. Don’t feel embarrassed at this time, just continue the investigation. Anyway, when the sun goes down and the sun rises again, who will I don’t know anyone anymore.
Marketing Department Management Plan
1. Marketing Personnel File Management
※Establish file forms (application form and year-end file form)
→It should be filled in by the supervisor of the person being filled in, and it should be filled out once for each employee at the end of each year as a basis for evaluation and funding. Make two copies and keep one copy each for the branch manager and the human resources department
2. Time management of market personnel
People’s time is limited, and market personnel should do things selectively. Do you know what you need and what you should do? And arrange time reasonably. Time management directly affects work performance. Therefore, branch managers should regard time management as the focus of management work.
※Principles of time management
→Set work goals and determine priorities→Write the daily work into a list→Start with the most important things→Only do it every time Do one thing → strive for perfection → act immediately, do not wait or delay
※Time management aid
→Manual→Diary→Desk calendar→Notepad→Phone address book →Various action benchmark forms, etc.
※Issues that should be paid attention to in time management
→Deadline work should be completed in stages, and the results should be checked in time at the end of each stage so that the next step can be corrected Work
→ Fully authorize subordinates and assign work according to individual abilities and responsibilities.
→For example, meetings should be short and effective, work assignments should be concise, clear tasks, time, and responsible persons, and process supervision should be carried out in a timely manner
3. Market personnel performance management
→Evaluation indicators: Sales volume compliance rate, payment collection, new customer development, visit rate and visit success rate, customer relations, expense control, reporting system, work attitude, management ability
→Marketing personnel Performance management is directly linked to the salary of market personnel
IV. Cost management of marketing personnel
※Principles of expense management
→Expenses are the expenses incurred by marketing personnel due to business development Required expenses, not part of the salary of market personnel
→The review of expenses should be fair and reasonable, and the management method should be simple and easy
※Expense management of marketing department and sales personnel
Marketing department and sales department expenses include office expenses, business trip expenses, etc. Office expenses are mainly provincial, pursuing maximum utilization. As a larger expenditure item, business trip expenses should be strictly reviewed and required.
→The funds required for monthly business trips shall be reported by the department manager at the beginning of each month on the business trip plan and budget.
→Accommodation expenses, city transportation expenses, and food subsidies for business travelers (long-distance bus charges are reimbursed in real terms) and telephone charges are subject to a lump sum system and a verification system. The lump sum system is RMB per day; the actual accommodation fee is RMB RMB, the food subsidy is RMB RMB, the transportation within the city is RMB RMB, and the telephone fee is RMB RMB, which will be reimbursed according to the invoice.
→ Develop corresponding verification-based reimbursement standards. Business trip standards for one person and business trip standards for two or more people
5. Action management of market personnel
Restrict the actions of market personnel in the form of tables so that market personnel can work efficiently .
→Determine target customers and access methods
Marketers should divide them into several different ABCD categories based on their sales, profit margins, and growth rates, and then decide Marketers must visit customer A four times, customer B three times, customer C twice, customer D once, etc. within a fixed period of time.
→Determine how to access target potential customers
Marketers must spend a certain amount of time developing new customers. If the same customer still has no results after several visits, they should give up.
If the company neglects to develop new customers, it will inevitably spend most of its time on current customers. Most marketers are unwilling to develop new customers. Therefore, the branch must have mandatory new customers. Customer development plan.