1, the difference of properties:

Enterprise store refers to a store that has been certified by Alipay merchants and holds an industrial and commercial business license. It is a Taobao shop established in the name of the company, which is often called "Taobao market shop". Flagship stores are self-owned brands registered in shopping malls with the trademark registration certificate or trademark acceptance notice issued by the State Trademark Office (trademarks that are not allowed to be transferred), and the stores opened are called "brand flagship stores".

2, the difference between the logo on the home page:

Both Tmall and Taobao can open enterprise stores. On the front desk display, there is a customized store cover, which will display the logo of the enterprise store. The flagship store is only available in Tmall, and the logo is directly xxx flagship store. Taobao is not allowed to open a flagship store.

3, the difference between products:

The business scope of flagship stores must be all products of different categories under the same brand, while enterprise stores can operate products of multiple categories under different brands.

Extended data:

Two ways to open an enterprise store:

The first way: open a new store.

1, use email to register Taobao account.

2. Conduct Alipay enterprise certification.

3. Complete the store responsibility certification.

4. Fill in industrial and commercial registration information.

5. The store has been successfully created.

The second way: store upgrade

Store upgrade refers to changing the business entity of the store from an individual to an enterprise without affecting the operation, while retaining the business data of the store (such as Taobao Want Want name, credit rating, transaction data, etc.). ).

The store upgrade steps are as follows:

References:

Baidu encyclopedia-flagship store

Taobao. Com- customer service center-enterprise store