June 65438+1October 65438+February 2020, a company specializing in buying steamed buns went public.
The name is Babi Food, 1 1 continuous board, the stock price has quadrupled, and the total market value exceeds1300 million yuan.
It is reported that the actual controller of Bobby Foods is Liu Huiping.
Where is this man from?
Jiangzhen, Anhui, a junior high school dropout, is an unpretentious migrant worker.
His story is boring and pure.
1
Anhui is a central province. In the past many years, I have been in a state where my uncle doesn't hurt and my grandmother doesn't love.
There are emperors in eastern Anhui and scholars in southern Anhui. These are beautiful words.
In fact, the most people who go out from Anhui are migrant workers.
Huainingjiang Town is a typical mountainous town in southern Anhui.
There are mountains in the north and rivers in the south.
This is a notoriously poor place, with almost no arable land and poor commercial traffic.
How to change your destiny?
Can only go out to work!
In 1980s, the tide of going out to work rose in Jiangzhen.
Men go to Huangshan to transport firewood, and women go to Jiangnan to pick tea.
In the 1990s, there were more choices.
Some go to big cities to pick up waste products, and some open second-hand mobile phone shops.
In short, do it when the money comes, and don't be picky about food.
Until a man named He Xiaohong appeared, which completely changed the fate of Jiangzhen.
1987, 19-year-old He Xiaohong and his brother went to Shexian County to open a steamed bun shop, which is rich in tourism resources and sells steamed buns surprisingly well.
In just a few years, He Xiaohong bought watches, radios and bicycles. ...
It became a million households by selling steamed bread, and this news became big news in my hometown, Jiangzhen.
Many young people sell steamed buns like him.
Besides, most of them made money.
Apprentice He Xiaohong, who opened a shop on the Dragon Boat Festival, earned 1 more than ten thousand in the New Year. This is the landlord's old fortune in the mountainous areas of southern Anhui in the 1990s.
Under the influence of getting rich, people in Jiangzhen sell steamed bread in droves.
This simple, mechanical small business is tailor-made for mountain people.
Steamed bread, sober up and noodles, no technical content.
Just get up early and steam.
According to the villagers' memories, few people could not make money during that time, and the only threshold was hard work.
2
1995, our protagonist Liu Huiping dropped out of junior high school.
It's not learning material anyway. It is the common consciousness of the mountain people to go out to work early and earn money early.
At that time, Liu Huiping was 65,438+07 years old. Seeing that there are too many people selling steamed buns in the same hometown, he is going to find another way to learn how to make steamed buns in Guiyang.
Steamed buns with stuffing have a wider audience than steamed buns, and relatively speaking, their profits will be higher.
Two years later, Liu Huiping returned from his studies and came to Shanghai alone with the 4,000 yuan he had saved.
In the early years, for many Anhui people, Hefei was not the provincial capital.
Shanghai, Nanjing and Shenzhen, which are rich in economy, are provincial capitals.
At that time, Shanghai was the city with the most developed economy and the highest consumption level in East China.
Liu Huiping is an ambitious man. If he wants to make money, he will make a lot of money.
But like all the stories of successful entrepreneurs, they all have stepping stones to failure.
Just arrived in Shanghai, the first store in Liu Huiping closed because it could not afford the rent.
The location is not good, and the taste of steamed buns is not very popular with local people.
So, he borrowed money and learned to fry steamed bread with local people.
But not only did I not make any money, but I also owed a lot of debts.
At this time, I will go home for the New Year, even if I have no face to meet my elders in Jiangzhen.
Take a gamble!
After paying more than 10,000 yuan for tuition, Liu Huiping still thinks he will succeed.
He summed up three successful factors of the steamed stuffed bun shop:
1. Location is very important. Near the gathering place of white-collar workers. They like to buy breakfast on their way to work.
2. Taste is very important, and the stuffing should be suitable for the local taste.
Finally, the hygiene must be clean. I didn't notice this bumpkin before. "
Then he borrowed another sum of money.
However, he became more and more frustrated, and opened a shop near the office building of News Evening News in Henan Middle Road, where the rent was more expensive.
The name was changed from the local "Master Liu's Big Bag" to the foreign name of "Bobby Steamed Bread".
Good location, good business, Li Ka-shing said.
Sure enough, his shop queues up every morning.
At the age of 25, Liu Huiping seriously asked her:
Wang Fengmei was stunned after hearing this. "I didn't expect to meet such a small steamed bun shop owner with a world pattern." .
So, she wrote a report that caused many TV stations to shoot.
Liu Huiping's steamed stuffed bun, word of mouth, the more you sell, the better.
three
It's simple to be a good steamed stuffed bun shop, but it needs to be big and listed.
Difficult!
Stimulated by McDonald's and KFC, Liu Huiping thought, why do they do so much business and open chain stores all over the world?
One is technology, and the other is brand.
At this time, God gave Liu Huiping a hand. Due to the booming business, many villagers selling steamed buns and cakes in Shanghai found Liu Huiping, hoping to hang the "Bobby" brand.
Liu Hui has successfully opened many chain stores.
He learned the management mode of KFC, established a central kitchen, concentrated on one place to prepare stuffing, and then sent it to chain stores.
To ensure the stability and high yield of products, the business snowballed.
At this time, the assist came again.
In 2004, a man named Geng founded Shanghai Kobe Food Co., Ltd. and recruited franchisees in the name of Bobby Steamed Bread.
Trying to bluff and make quick money.
Moreover, it has its own website and its own brochure, which is better than the original "Bobby Steamed Bread" in image design.
After learning this, Liu Hui dug out the lawyer's letter and sued Geng Wude.
As a result, I won another wave of fame and learned Gui Li's skills.
Liu Huiping began to upgrade the brand in an all-round way, redesigned the logo, registered the trademark and consolidated the moat.
The business is getting bigger and bigger, and more and more villagers take refuge in Pingjiang Town, Liuhui.
From site selection to stuffing distribution, one-stop, Liu Huiping eats meat, and they can also eat meat.
"Babi Steamed Bread" has also moved from Shanghai to the whole country.
four
Entering the 2 1 century, the urbanization process in China has been greatly accelerated.
The number of urban white-collar workers is increasing.
They get up early, squeeze the bus and subway early, and get into work early.
For this reason, few young people will cook breakfast leisurely and elegantly.
Buying two steamed buns and a cup of soybean milk downstairs is the choice of most workers.
So how much can a steamed stuffed bun shop earn?
In recent years, the myth of steamed stuffed bun in Jiangzhen people continues.
They have established brands of steamed stuffed buns in various cities, and the local people can sell whatever flavor they like according to local conditions.
It is a good business to be anxious and need what people need.
In the era of industrialization, young people in Jiangzhen seldom make their own buns. They buy a machine to mix stuffing and can produce tens of thousands of steamed buns at a time.
The process has become simple, but the brand has been deeply rooted in people's hearts.
In 2020, an Anhui "bumpkin" went to the market with a simple steamed bun and became the richest man.
This story is unpretentious.
Just a group of people who are eager to change their destiny, simply making buns.
This, Tianjin nobles "dog ignored" to learn.
We ordinary people should also study.