Jinjiang City, Fujian

Jinjiang people love to sing "You will win only if you love to work hard" in Minnan dialect. The rise of Jinjiang has a lot to do with the life style of Jinjiang people. They are called Jinjiang people who can't sleep. Here, both small businesses and large enterprises are constantly catching up with each other. Therefore, the bosses in Jinjiang can never sleep, they can always see the gap. In the 1990s, first Guangdong businessmen "expeded northward", then Wenzhou goods spread to all directions, and now Jinjiang people are fighting in the north and south. What’s even more frightening is that what is rising in Jinjiang is not individual companies, but industry groups one after another!

As the leader of the county economy in Fujian Province, Jinjiang City has many titles and titles, but the one that Jinjiang people are most proud of is the "City of Brands". Jinjiang, a county-level city with a population of only one million, has 24 Chinese famous brand products and 79 Chinese well-known trademarks, ranking far ahead among county-level units nationwide.

The "Jinjiang Model", one of the four major models of China's private economic development, was born here. In the early days of reform and opening up, Jinjiang people who dared to venture and work hard used rural idle capital, spare houses and idle labor to vigorously set up joint-stock cooperative township enterprises starting from the "three to one supplement" policy, achieving the "fire in every village and smoke everywhere" "A "grassroots economy" full of vitality and vitality.

Jinjiang’s brands: Hengan Group (Anerle, Heart to Heart, Seven Dimensions), Qinqin Food, Panpan Food, Jinjiang Machinery, Anta (Sporting Goods), Sanxing (Xtep) , 361 Degrees, Del Hui, Global (Aile, Alide), Luyou, King Lake, Hongxing Erke, Jordan, Walter, Septwolves (Septwolves, Hong Kong Shilong, Mark Huafei), Qipai (men's clothing), Jinba (men's clothing) , Aidu (men's clothing), Jiumu Wang (men's clothing), Sanli (motorcycle), Lilang (men's clothing),

Yake Food, Golden Crown Food, Luo Riya Swimwear, Fuma Food, Hosa (Fitness, Swimwear), Xunxing ("SBS" zipper), Xidoduo Food, Plum Blossoms, Birds in the Rain, Yusimeng, Fulong and other umbrellas, Cundard Star, Peak, etc.