Question 2: What industry does Haier Group belong to? Hello, it belongs to the production, processing and sales industry.
Question 3: What industry does Haier belong to? 30 points Haier should belong to the home appliance industry.
Question 4: What kind of company is Haier Group? The deficit is 6.5438+0.47 million yuan, the products are unsalable and people are distracted. Zhang Ruimin borrowed money from the rural brigade to make the workers in the factory live for a year. During the period of 1985, Zhang Ruimin discovered the hidden quality problems of the products from the letters of consumers. In order to truly awaken employees' quality awareness and market awareness, the incident of "smashing the refrigerator" has become an alarm to strengthen the quality concept in Haier's history. 65438-0986, Mr. Pei, the former ambassador of West Germany to China, made a special trip from Beijing to inspect Qingdao Refrigerator General Factory. The tense and orderly working conditions in the factory made Ambassador Pei admire the young director Zhang Ruimin very much. Due to the product quality of Haier Group, Haier refrigerators became an instant hit in Beijing, Tianjin and Shenyang, and the market snapped up. Zhang Ruimin analyzed the variety and fierce competition in the refrigerator market at that time, put forward the principle of "starting late and starting high" and formulated Haier's "famous brand strategy". In the bidding conducted by WHO 1987, Haier refrigerator won the bid in the international bidding for the first time, beating refrigerator products from more than ten countries! The development of Haier has gradually attracted the attention of leaders at all levels and all walks of life. 198865438+In February, Haier refrigerator won the first gold medal in the history of refrigerators in China with the highest score in the national refrigerator appraisal, which established Haier refrigerator's leading position in the refrigerator industry in China. 1June, 989, a * * * hit, and the market was cold. In this storm, Haier refrigerators not only did not reduce prices, but increased prices by 12%, and were still snapped up. Haier has won the market with its high quality and service. In 2007, Haier's overall share in China's home appliance market reached more than 25%, and it still maintains the first share; Especially in the field of high-end products, Haier's market share is as high as more than 30%, among which Haier is still far ahead in the white goods market. It is also at the world's leading level in smart home integration, network appliances, digitalization, large-scale integrated circuits, new materials and other technical fields. "Innovation-driven" Haier Group is committed to providing global consumers with solutions to meet their needs and achieving a win-win situation for enterprises and users. In 2007, Haier applied for 7883 patents (including invention patents 1736); In 2007 alone, Haier applied for 875 patents (including 502 invention patents), and applied for 2 invention patents on average every working day. On the basis of independent intellectual property rights, Haier has participated in the formulation of nine international standards, three of which will be released and implemented soon, which shows that Haier's independent innovation technology has been recognized in the field of international standards; Haier presided over or participated in the compilation and revision of 152 national standards and formulated 425 industrial and other standards. Haier is a home appliance enterprise that participates in the most international standards, national standards and industry standards. In 2008, Haier entered the third year of implementing global brand strategy; With the rapid development of globalization and informatization, Haier began to redesign the informatization process. Haier builds a business model of excellent operation through the end-to-end process from goal to goal and from user to user. Haier's information revolution means the beginning of the "new customer era". Haier creates and meets the needs of global users through the establishment of process mechanism and the creation of excellent business model. Haier initiated the enterprise spirit of "creating resources and enjoying a world-renowned reputation" and the work style of "one person, one person, making a quick decision", and integrated global resources through a borderless team to build China people's own world famous brand! [Edit this paragraph] Development Overview Haier Group has more than 240 legal entities, established localized design centers, manufacturing bases and trading companies in more than 30 countries around the world, and has more than 50,000 employees worldwide, focusing on the development of four pillar industries: science and technology, industry, trade and finance. It has developed into a multinational enterprise group with a global turnover of over 654.38 billion yuan. From 65438 to 0993, Haier brand became the first batch of well-known trademarks in China. In 2006, Haier brand value reached 74.9 billion yuan. Since 2002, Haier's brand value has ranked first among the most valuable brands in China for four consecutive years. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration and other 18 products were rated as famous brands in China, among which Haier refrigerators and washing machines were also rated as the first batch of China world famous brands by AQSIQ. [2] In 2009, Haier refrigerator was rated as the world's best seller in world record association, China, creating a new world best. On August 30th, 2005, Haier was named one of the top ten world-class brands in China by the Financial Times. In 2006, in the "Top 200 Asian Enterprises" selected by The Asian Wall Street Journal, Haier Group was named "China" for the fourth consecutive year.
Question 5: What kind of enterprise does Haier belong to? 5 points
Question 6: What did Haier start from? 1984- 1989.
●1June, 989, a * * * struck, and a cold current appeared in the market. In this storm, Haier refrigerator not only did not reduce the price, but increased the price by 12%, and was still snapped up. Haier has won the market with its high quality and service.
●1988 65438+February, Haier refrigerator won the first gold medal in the history of refrigerators in China with the highest score in the national refrigerator appraisal, which established Haier refrigerator's leading position in the refrigerator industry in China.
● In the bidding conducted by 1987 World Health Organization, Haier refrigerator beat refrigerator products from more than ten countries and won the bid in the international bidding for the first time! The development of Haier has gradually attracted the attention of leaders at all levels and all walks of life.
Due to the quality of products, Haier refrigerators became an instant hit in Beijing, Tianjin and Shenyang, and the market snapped up.
● 1986, Mr. Pei, the former ambassador of West Germany to China, made a special trip from Beijing to inspect Qingdao Refrigerator General Factory. The tense and orderly working conditions in the factory made Ambassador Pei admire the young director Zhang Ruimin very much.
● 1985, Zhang Ruimin found the hidden quality problems in the products from the letters from consumers. In order to truly awaken employees' quality awareness and market awareness, the incident of "smashing the refrigerator" has become an alarm to strengthen the quality concept in Haier's history.
Zhang Ruimin analyzed the situation and fierce competition of various refrigerator markets at that time, put forward the principle of "starting late, starting high" and formulated Haier's "famous brand strategy" for development.
●1984 65438+On February 26th, Zhang Ruimin led the new leadership team to Qingdao Refrigerator General Factory on Xiaobaigan Road. At that time, the refrigerator factory lost 6.5438+0.47 million yuan, the products were unsalable and people were distracted. Zhang Ruimin borrowed money from the rural brigade to make the workers in the factory live for a year.
1990- 1995
●1July, 1995, the original Red Star Electric Appliance was placed under Haier Group as a whole, and Haier revitalized the merged enterprise by introducing Haier culture, which made the enterprise scale expand continuously.
●1On May 22, 1995, Haier Group moved eastward to the newly completed Haier Industrial Park, and started Haier's second venture-creating a world famous brand.
● Haier super fluorine-free refrigerator participated in the World Earth Day exhibition and became the only environmental protection product from developing countries.
● The construction of Haier Garden is changing with each passing day, and new projects are put into production while being built.
● During the construction of Haier Garden, the capital market in China started. 1993165438+1October19, Haier refrigerator stock was listed on the Shanghai Stock Exchange.
●1992 In September, Haier passed the ISO900 1 international quality system certification, marking that Haier has become a qualified world-class supplier.
●1May, 992, * * * southern tour speech, Haier seized the opportunity to acquire 800 mu of land in Qingdao East High-tech Development Zone to establish Haier Industrial Park.
● From 1984 to 199 1, it took seven years, and Haier devoted itself to making refrigerators, with a portable model in management, technology, talents, capital and corporate culture. With the support of the Municipal Party Committee, Qingdao Refrigerator General Factory and Qingdao Air Conditioning General Factory merged, and on 1999.
● 199 1 year, in the first national well-known trademark selection, Haier brand, which was only six years old, was rated as "Top Ten Well-known Trademarks in China" together with those brands with a long history, which indicated that Haier's famous brand strategy had achieved initial results.
Question 7: What country does Haier produce? The predecessor of China Haier Group is Qingdao Refrigerator Factory. 1985, Zhang Ruimin bought Qingdao refrigerator factory, learned technology from Liebherr in Germany, and founded Liebherr Qindao, which was later renamed Haier Group. Many people think that Haier Group is a state-owned enterprise, which is actually incorrect. The enterprise nature of Haier Group is a collective enterprise, not a state-owned enterprise. Haier Group is headquartered in Qingdao, China. Haier Group is the fourth largest white goods manufacturer in the world. Its connection with IT industry, Bei Ya Shidun in cosmetics industry, Mengniu in dairy industry and Alibaba in network industry are all top brands in the industry and the most valuable brands in China. This enterprise ranks 25th among the top 500 Chinese enterprises in 2006 and 28th among the top 500 Chinese enterprises in 2007 jointly issued by china enterprise confederation and China Entrepreneurs Association.
Question 8: What industry is Haier Group? What is the main business? Haier group mainly focuses on household appliances and white goods.
The industry should be home appliances and electronics.
There are many main businesses: refrigerators are the best, followed by washing machines and televisions. But they can actually do anything related to home appliances.
Question 9: How did Haier develop? Haier Group is a national super-large enterprise that introduced Liebherr refrigerator production technology from Germany in 1984 and developed on the basis of Qingdao Refrigerator General Factory. Under the guidance of the idea of "famous brand strategy" put forward by President Zhang Ruimin, Haier Group has rapidly grown from a collective small factory with a loss of 6.5438+0.47 million yuan to the first famous brand of household appliances in China through technology development, refined management, capital operation, merger and acquisition and international operation. At the beginning of the business, there was only one product with less than 800 employees. At present, Haier has 42 categories of brand-name products with more than 8,600 specifications, with more than 20,000 employees. Haier started with the introduction of refrigerator technology, and now relies on mature technology and strong strength to build factories in Southeast Asia, Europe and other places, achieving a historic breakthrough in exporting complete sets of household appliances technology to developed countries in Europe. The development of Haier Group can be summarized into three stages: the famous brand strategy stage (1984- 199 1 year), which took seven years to implement the famous brand strategy and established a total quality management system through the process of concentrating on making refrigerators. In the development stage of diversification strategy (1992- 1998), it took seven years to successfully implement diversification expansion through the extension of corporate culture and the concept of "East China and West China". In the stage of internationalization strategy (1998-), the internationalization strategy oriented to building international famous brands is being accelerated and progressed through the strategy of taking the international market as two-thirds of the development space. At present, Haier has developed 62 dealers and more than 30,000 marketing points overseas. Haier's development goal is to become one of the top 500 companies in the world at the beginning of this century and create a world famous brand in China. 1997, American Household Appliances magazine announced the fastest growing household appliance enterprise in the world, and Haier surpassed world-famous brands such as GE and Siemens, ranking first. On March 25th, 1998, Zhang Ruimin, President of Haier Group, was invited to Harvard University Forum, and the case of "Haier Culture Activating Huck Fish" was officially written into Harvard University textbook, which marked that Haier really went to the world. 1998165438+1On October 30th, the Financial Times reported that Haier ranked seventh among the best-known companies in the Asia-Pacific region and was the only China enterprise to enter the top ten. During the period of 1999, Fortune magazine in the United States reported on the achievements of Haier Group with the title of "The Power of China Haier". Zhang Ruimin, president of Haier Group, will attend and deliver a speech at the annual meeting of' 99 Fortune Forum in Shanghai as the only China home appliance entrepreneur. 199965438+On February 7th, the Financial Times published the ranking of "30 most respected entrepreneurs in the world", and Zhang Ruimin, president of Haier, ranked 26th, which is the highest reputation that China entrepreneurs have gained in the world. In order to speed up the pace of enterprises entering the world's top 500, Haier's "three parks and one school" was built. The three parks are Haier Development Zone Industrial Park, Haier Information Park and American Haier Park. The first school is Haier University.
Question 10: Who are Haier's leading competitors in the industry? All home appliance enterprises are competitors of Haier, so if Haier wants to survive, it must provide good products, good service and good image, and constantly develop technologies and new products.