The capital letter "N", as the logo of the American New Balance brand, can help people distinguish it from other brands.

Its unique design concept and product quality have become a good choice in the eyes of consumers. Because of this, New Balance's popularity and sales performance in economically developed European and American regions are on par with, or even worse than, other well-known brands. In addition to its price advantage, New Balance has a wide range of footwear, including running shoes, training shoes, casual shoes, basketball shoes, etc., which are deeply loved by consumers. Among them, it has won the championship of Charlie Bell of the Bucks and Novak of the Rockets. Waiting for recognition from basketball stars.

New Balance was founded in 1906 and has a history of 100 years. During this century of ups and downs, New Balance has received unanimous praise from customers because of the quality of the shoes themselves. Extended information

New Balance, a brand established in 1906 by Mr. William J. Riley in Boston, the marathon city of the United States, is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries.

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and has continuously made progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100% customer satisfaction, and teamwork in order to become high-tech.

“New Balance” encountered trademark infringement lawsuits in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case. The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American company New Balance in China, had infringed on others’ trademark exclusive rights by using the registered trademark “New Balance” and must compensate the other party 98 million yuan.

Brand History

In 1906, Mr. William J. Riley founded a foot arch support company called New Balance in Boston, USA, specializing in custom-made orthopedic arch supports. braces and orthopedic shoes.

One day, when he was observing the chickens in the yard, he found that the three claws of the chickens could maintain balance, so he applied the inspiration to the design and development of the arch supporter. , the name New Balance came into being, and the fact that Mr. Riley was inspired by the shape of chicken paws has become a legend.

As the business continued to develop, New Balance in the 1950s began to manufacture professional sports shoes for local runners, including the MIT track and field team. In 1956, the Pauls bought the New Balance company from Mr. Riley. Since then, footwear manufacturing has developed into a steadily growing main business for the company.

In 1960, New Balance produced the "TRACKSTER" series of sports shoes, which were the world's first sports shoes that could provide lasts with multiple widths. This became a pioneering work in the shoemaking industry.

In the 1970s, Mr. James S. Davis, the current chairman and president, bought New Balance on the day of the Boston Marathon and started a new step. Since then, in addition to being committed to the research and development of high-tech functional materials, New Balance has also provided humanized services with six widths of lasts and two heights of uppers to meet various foot types. It is also the only shoe made and imported from the United States. Sneakers.

The high shock-absorbing pads exclusively developed by it can effectively absorb 99% of the ground reaction force. Therefore, it is loved by heads of state and elites from all walks of life. It is also known as the "President's Jogging Shoes". Functional Shoes is the second largest shoe company in the United States.

“If you wear New Balance, you must be a great runner!” - Jim Davis, CEO of New Balance.

In 1972, New Balance produced 30 pairs of competition shoes every day, able to provide five widths of lasts and two heights of uppers. Although the cost of doing so was very high, New Balance in order to make sports to best demonstrate their athletic potential and spare no effort.

Reference: New Balance-Baidu Encyclopedia