The preliminary examination announcement in trademark registration is an announcement made when the Trademark Office initially approves the trademark registration after a substantive examination.

Trademark registration has the following benefits:

1. Enterprises registering trademarks can seize the market, expand their business scope, and form their own brand image;

2. An enterprise's registered trademark protects the enterprise's trademark from infringement and the value of the brand from theft;

3. An enterprise's registered trademark is the basis for brand establishment and is the foundation of a famous trademark and a well-known trademark. ;

4. A registered trademark of an enterprise is a necessary condition for entering the mall;

5. A registered trademark of an enterprise is a prerequisite for quality inspection and health inspection;

6. A registered trademark of an enterprise, as an intangible asset of the enterprise, can be transferred for investment, mortgaged, licensed for use, generated income, and inherited.

The trademark registration process is roughly divided into the following five steps:

1. Determine the scope of trademark registration and conduct a pre-search;

2. Submit it to the Trademark Office Trademark registration application documents. The application documents include: trademark registration application, applicant's subject qualification certification materials, and if an intellectual property agency is entrusted to submit, a power of attorney should also be submitted;

3. The Trademark Office will accept and review the application. After accepting the application, the Trademark Office will conduct a formal examination and a substantive examination. The formal examination mainly examines the applicant's name, address, trademark drawings, and designated goods and services. The substantive examination mainly examines whether the trademark is a mark prohibited from registration and prohibited from use under the Trademark Law of the People's Republic of China, and whether it conflicts with an identical or similar trademark previously applied for or registered;

4. Announcement. If it passes the review, the Trademark Office will make an announcement. The announcement period is 3 months. During this period, prior rights holders and interested parties can raise objections to the trademark application;

5. Approval of registration. If no one raises any objection during the announcement period, the Trademark Office will approve the registration and issue a "Trademark Registration Certificate".

Legal Basis

Article 34 of the "Trademark Law of the People's Republic of China" For a trademark that rejects the application and refuses to be announced, the Trademark Office shall notify the trademark registration application in writing people. If the trademark registration applicant is dissatisfied, he may apply to the Trademark Review and Adjudication Board for review within fifteen days from the date of receipt of the notice. The Trademark Review and Adjudication Board shall make a decision within nine months from the date of receipt of the application and notify the applicant in writing. If there are special circumstances that require an extension, it can be extended for three months with the approval of the industrial and commercial administration department of the State Council. If the party concerned is dissatisfied with the decision of the Trademark Review and Adjudication Board, it may file a lawsuit with the People's Court within thirty days from the date of receipt of the notice.