VANS belongs to the mid-range category.

VANS is a sports trend brand born in the United States. It started with skateboarding, surfing, BMX, skiing and other extreme sports. It injects VANS aesthetics from lifestyle, art, music and street fashion culture to form a unique brand. A unique symbol of youth culture. In 1966, VANS produced its first pair of shoes, the navy blue Authentic. Since then, VANS has gradually become a global brand loved by young extreme sports enthusiasts and fashionistas.

Vans is conquering more and more young people with its unique charm, and in their hearts, Vans is no longer just a pair of shoes or clothes, but a unique attitude towards life. Each of its shoes has a unique personality, showing off the vitality of youth, inspiring the passion in many people's hearts, and becoming the "beloved" that many people strive to own.

VANS's logo elements:

It is named because the 9 straight lines and diamond pattern on the sole resemble waffles. In the late 1960s, the soles quickly gained favor among surfers and skateboarders because of their excellent board-gripping performance and wear-resistance. Especially when doing technical moves, the fit with the skateboard deck is perfect. From then on, skateboarders began wearing Vans shoes, and Vans became a symbol of youth culture in Southern California and around the world.

We made the soles twice as thick as ordinary shoes, which makes them more wear-resistant. At the same time, we also use pure raw rubber as the soles without adding any other materials to ensure the quality of the shoes. This makes Vans’ position as a professional skateboard brand indestructible. Waffle soles have completely become one of the must-have professional equipment for skateboarders.

Reference for the above content: Baidu Encyclopedia-VANS