There are many categories of design. Clothing needs to be designed, graphics need to be designed, architecture needs to be designed, and advertising needs to be designed. There is no omnipotent designer or design company. Moreover, design work is opaque intellectual labor, and everyone’s preferences are different, so there is no design that everyone likes.
Therefore, there is no best design company, only the most suitable one.
1. Look at the scale of the design company
The entry barrier for designers is very low, so design companies of all sizes are everywhere. Ups and downs are the norm in the industry, and designers are more likely to change jobs. Generally, the departure of one designer can lead to the decline of the entire design company. This is the biggest risk for companies to choose a design company. A design company with a scale of about 20 people or more, a stable design team or an effective method of controlling design quality will undoubtedly reduce the company's selection costs and risk costs.
2. Look at the expertise of the design company
There is no universal design company, only design companies with expertise. Enterprises need to choose a design company based on their actual needs. For brand design, they need to find a professional brand design company, and for home decoration, they need to find a professional interior design company. Like our Fengyun brand planning, positioning is in the direction of brand design. Because of the different positioning, we have our own understanding and views on brand design.
3. Look at the works of the design company
Years and expertise can reduce the decision cost and risk cost of the company, but the most important thing is to see whether the design company has works that can be used as a reference. All designs are designed to win in competition within the industry. Only design companies that can produce outstanding works in the same industry have the strength to quickly come up with design works that surpass their competitors. This is undoubtedly a shortcut to choosing a design company.
4. Look at the value-added services of design companies
Practical designs such as trademarks and product appearances not only need to consider aesthetics, but also need to consider actual functions and legal risks. Beauty is not the first appeal, legal risks are fatal. Whether there is an agreement on copyright ownership in the contract, whether the packaging design can be reviewed for violations, and whether it infringes on other people's trademark or patent rights, these are not things that ordinary design companies will notice, but these are really important! Because these problems in the later stage may directly lead to the product being removed from the shelves or causing huge compensation!
5. Finally, an issue that must be faced squarely is price.
Price may be the most sensitive nerve for companies to choose a design company. Each company has its own quotation plan, and different companies need to find a design company with matching quotations. If the budget is only one or two thousand, then there is basically no need to consider the top companies in the industry. Your budget may be only a fraction of others. At the same time, within your budget, don’t think that you should choose the lowest price. Believing that "you can buy good design at low prices" is really no different from buying a lottery ticket. The most expensive design is a free design, because what you get is a designer who is not very careful, a contract with no quality assurance, materials that are not known to infringe other people's copyrights, and a work that is squeezed out by taking advantage of every opportunity.
Fengyun brand planning and design is based on practical thinking. Emphasizing professionalism and implementation, the company has cooperated with hundreds of companies in different dimensions since its establishment, helping companies achieve strategic goals such as brand building, product upgrades, and market expansion.