The prosperity and prosperity of commerce in the Song Dynasty. The pictures and texts on the copper plate include the advertising title "Jinan Liu's Kung Fu Needle Shop" engraved in regular script, the trademark of the mythical white rabbit pounding medicine, as well as the slogan and advertising text in regular script engraved in yang, which demonstrate the development level of commercial advertising in the Song Dynasty. It also reflects the government's openness and inclusiveness policy towards business at that time. Therefore, Jinan Liujia Kungfu Needle Paving Copperplate reflects the prosperity and prosperity of business in the Song Dynasty.