The difference between Anmuxi and Chunzhen

1. Different brands

Anmuxi:

Anmuxi is a subsidiary of Yili high-end room temperature yogurt products.

The word AMBROSIAL originates from Greece and is often used to describe special delicacies. Greek yogurt is loved by consumers for its rich taste and rich nutrition.

Yili introduces Anmuxi Greek yogurt, aiming to bring more nutrition and rich enjoyment to consumers.

Chun Zhen:

Chun Zhen is Mengniu’s high-end room temperature yogurt product.

Mengniu Chunzhen is a high-end yogurt product without added colorings, flavors and preservatives. It carefully selects high-quality pasture milk sources and imports Danish strains for fermentation (Lactobacillus bulgaricus, Streptococcus thermophilus), which makes the taste of Chun Zhen yogurt simple and pure, making everyone who tastes Chun Zhen recall the memories left on their lips in childhood. That touch of pure milky fragrance on the side.

Note:

Yili and Mengniu are the two giant dairy companies in China, but in terms of strength, Yili is now Mengniu.

2. Different positioning

Anmuxi: Positioning for a rich taste

Anmuxi adds strains developed by the Agricultural University of Athens, Greece, to make the taste even better Rich, with higher protein content and sufficient nutrients.

An Muxi did not choose exaggerated publicity and positioning, but just emphasized its rich taste in a realistic way.

Chun Zhen: Positioning

Chun Zhen has chosen a simple path. Affected by the problem of melamine in dairy products, Mengniu's Chunzhen adheres to the simple and natural concept and uses imported Danish strains for fermentation without adding flavors, pigments, or preservatives.

It can also be seen from the name that Mengniu positions Chunzhen on the road to health in a simple way. High-end, simple and pure, this is the purity of Mengniu.

3. Different flavors

Anmuxi:

Currently, the flavors of Anmuxi yogurt include: original, blueberry, vanilla and other flavors. On the occasion of 2017, Anmuxi has launched yellow peach oatmeal flavor.

Chun Zhen:

Currently, the flavors of Chun Zhen yogurt include: original flavor and cheese flavor. In the spring of 2017, a new packaging "Truth Confession Bottle" was launched.