The brand name of Goldlion was designed by Mr. Ceng Xianzi, the founder of the company, with the number 1970. Including the trademark pattern and brand name of English Goldlion and Chinese Goldlion, forming a whole. The Chinese translation of the brand name Goldlion means "Golden Lion", which is a symbol of happiness and brings happiness to people. The lion is the king of all animals, and it is the leader of "Men's World" in the clothing industry. It has the style of a king and created a famous brand in China and even the world. However, Cantonese "Golden Lion" is homophonic with "Today's defeat". In order to avoid the taboo of some customers, they translated the English golden lion into gold, and then translated the lion into profit, and then merged into one, which became today's "golden lion". The change of China's brand name not only loses the king's spirit of the original Golden Lion, but also contains the auspicious omen of the surging of Jinli. The brand name is loud, elegant and popular in Xian Yi.

Goldlion's trademark pattern is a combination of Goldlion's abbreviation GL, and its connotation is still the Golden Lion. Its visual image reminds people that G is the earth, L is the golden lion, and there is a golden lion on the earth-awakening the East, which indicates that the products of Goldlion enterprises have infinite broad prospects. The standard English characters are written with a brush, unique, floating among the ups and downs of strokes, depicting the winding Silk Road and flashing the charm of the oriental nation.