1. Modeled pharmaceutical investment promotion

Pharmaceutical investment promotion companies say that their pharmaceutical investment promotion companies have different operating models: the "general drug madman" model, using low cost to create price advantages to open up the third party Terminal market! Shuzhong Pharmaceutical has grown into a synonym for the low-cost generic drug marketing model. Similarly, using this model to attract investment is also a winning method.

2. Analyze the composition of agency brand connotation

The product name is a part of the brand composition that can be communicated through text expression and language; a good product name can express the product quickly and accurately The central connotation and key associations give consumers a deep impression. However, the brand is not just a matter of the name of the pharmaceutical investment product. It is just one point of the brand and a very small component. Therefore, we can enrich the connotation of product brands from other elements, such as distinguishing them from product registered trademark pictures and texts, packaging colors, packaging patterns, and packaging appearance shapes. For example, Harbin Yao Sanjing's "Blue Bottle" series effectively differentiates itself from other similar products such as calcium gluconate oral liquid and Qingrejiedu oral liquid. Such products are easy to be represented.

3. Find information from product groups

In the early stage of building a brand, it is impossible for a company to have multiple typical brand products at the same time. When we mention Xi'an Janssen, we think of Dakenin; When we think of Xiu Xiu Pharmaceutical, we think of Starshu. When we think of Sanjiu, we think of Sanjiu Ganmaoling Granules. This is a typical enterprise with product brand advantages. However, when we mention Tongrentang, what we think of is probably not the specific products, but the high-quality traditional Chinese medicine series. When we mention Wong Lao Kat, what we think of is not the typical representative of antibiotics, but products related to catching fire and upper respiratory tract.

The above are the methods adopted by investment companies to find high-quality agents. Only by properly analyzing their market and themselves and comprehensively analyzing the information advantages of agents can they find high-quality agents and let them Both parties benefit and the business succeeds.