JD.COM Online Shop Operation Scheme
First, the following points need to be done in the early operation of opening a store in JD.COM.
1. Make product shooting scheme and product shooting;
2. Plan the production plan of product details;
3. Make the product detail page and the main picture;
4. Set the product price.
Second, after opening a store, you need to do the following eight points.
1. Upload the product;
2. Upload the home page;
3. Be a mobile phone shop;
4. Online shop information;
5. Turn on t+1;
6. Open a micro shop;
7. Choose the main products to create explosions;
8. Docking resources.
For a new store, which products and resources are the most important for flow and conversion rate? Sales = flow x conversion rate x customer unit price. So how can we retain customers after opening a store? The operation of the whole online shop can be divided into two parts: "attracting customers-retaining customers". The process of attracting customers to the store is "attracting customers" and the process of retaining customers is "retaining customers". The store's recruitment work is carried out outside the store, which is called in-store promotion, which means that the store promotes outside the store and promotes inside the store.
3. What are the main factors that affect the conversion rate of the whole store?
The first is the positioning of the product. Because the ultimate goal of the consultant to the store is to buy satisfactory goods;
The second is the product details page, which is the most important way for customers to decide to buy;
The third is customer service. Among these three factors, the most influential is the details page, which determines whether to retain customers and whether to buy directly or leave after consulting.
Next, what's the unit price? Customer unit price refers to the average purchase amount of all customers in the online store. The bounce rate is whether the page can retain customers. Another name of click-through rate is page arrival rate, which determines the quality of commodity elements in the drainage page. Page conversion rate refers to the conversion rate of a single product. We can see the conversion rate of a single product in JD.COM's commodity statistics ranking. Whether the optimized page is promoted or not is judged by this number.
Fourth, the design of the page starts from the customer's point of view.
Stimulate interest and go straight to the heart of customers; Seeking truth from facts, combining function with purpose, flashy; There are three main types of online store pages: classified page, store home page and product page.
The front page of the store is the diversion and image display in the store;
Product page is an important channel to increase purchasing desire, enhance competitiveness, stimulate consumers' purchasing determination, eliminate doubts and create secondary consumption.
Five, page design needs to consider five issues from the perspective of consumers.
1. Why should I buy your goods?
How can I make up my mind to buy your goods?
3. How can I buy your goods with confidence?
5. How to buy your goods next time?
A good product temperament also needs factors such as enlarging desire, improving competitiveness, dispelling doubts, reasonable channels and basic information. Clear, the color is consistent with the real thing, the details are in place, the selling point is outstanding, and the Excellence is achieved.
Product description pictures should focus on "truth". Generally speaking, a standard product page can use 1-2 pictures to show the whole product and describe the structure or composition of the product, then use 3-5 pictures to show the color, style and details of the product, and use 2-3 pictures to show the effect, so that customers have a very intuitive user experience. Especially for clothing accessories, model drawings can give customers room for association. The product details page should highlight the selling points, display the value of the product in a three-dimensional way, and show the details of the efficacy in detail, which directly reflects the quality of the product.
The biggest function of dynamic display is to increase the seller's shop experience and see the actual effect of the goods more intuitively and truly. There are also some videos, which effectively reduce the text description and enable consumers to quickly understand the function or usage of the product in a short time. Videos and dynamic pictures are designed to increase the efficacy or charm of products and stimulate customers' desire to buy.
JD.COM online store enters the process.
First, you must go to official website, and don't go to other websites.
Then, after we entered the JD.COM Shopping Center, everyone was pulled to the bottom. Drag directly to the bottom of the page.
Then we find the words {merchant settled in} at the bottom, click on this settled merchant, and it will automatically jump to the shop opening process interface.
Then, after entering the merchant's entry interface, Bian Xiao suggested that everyone read the entry process carefully to understand what procedures and qualifications are needed for entry. Then move on to the next step.
Finally, click the button I want to settle in the upper right corner, and you can enter the final link.
At this time, you need to read the settlement agreement, choose the settlement business type, and of course, the settlement plate.
Finally, after reading it, click OK to settle in, prepare the electronic documents and upload them.
Finally, just wait patiently for the official customer service reply.
Eligibility requirements and expenses for settlement in JD.COM.
1 Qualification requirements for commercial enterprises: the registered capital of the company is more than 500,000 yuan.
The following information is required: copy of business license, copy of organization code certificate, copy of tax registration certificate, copy of bank license, copy of trademark registration certificate, copy of brand sales authorization certificate, copy of quality inspection report or product quality certificate.
3 security deposit = 10000 yuan (used to pay transaction disputes)
Platform use fee = 6000 yuan/year (merchants need to pay in one lump sum when they settle in)