Trademark registration has the following advantages and necessity:

1. Legal protection: Trademark registration gives trademark owners exclusive rights in law. After registering a trademark, the trademark owner can legally prevent others from using the same or similar trademark without permission and protect his trademark from infringement and unfair competition.

2. Brand building: Trademark is one of the important assets of an enterprise, which has the function of brand value and image building. Registered trademarks can help enterprises to establish a unique brand identity, improve brand awareness and recognition, and enhance consumers' trust and loyalty to the brand.

3. Market competitive advantage: Registered trademarks provide enterprises with unique identification and differentiation in market competition. Enterprises with registered trademarks can distinguish themselves from competitors in the market, establish their own brand image and attract consumers' attention and choice.

4. Preserving and increasing the value of assets: A registered trademark can be regarded as an important asset of an enterprise and has the potential to preserve and increase the value. With the promotion of the popularity and market value of trademarks, the value of registered trademarks will also increase accordingly, bringing business benefits and investment returns to enterprises.

5. Expand the market and international distribution: Registered trademarks provide convenience for enterprises to expand the market and international business. In international business, owning a registered trademark can get better trademark protection, reduce the trademark risk in overseas markets and provide strong support for enterprises to enter the international market.

to sum up, trademark registration has important advantages and necessity for enterprises. It can not only provide legal protection and protect the rights and interests of trademark owners, but also promote brand building, market competitive advantage, asset preservation and appreciation and international business development. Therefore, it is suggested that enterprises should pay attention to trademark registration when conducting business activities, and consult professional trademark agencies or legal advisers when necessary to ensure the legitimacy and effectiveness of trademarks.

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