Today, I will tell you what cross-border e-commerce is.
I. What is cross-border electronic commerce?
According to the official explanation of Baidu Encyclopedia. Cross-border electronic commerce (full name of cross-border electronic commerce) refers to an international business activity in which transaction subjects belonging to different customs reach a deal, make payment and settlement through e-commerce platform, and deliver goods and complete transactions through cross-border logistics.
Or it can be understood that in fact, cross-border e-commerce is equivalent to foreign Taobao, which is divided into two modes: import and export, that is, selling domestic things or buying foreign things. The profits generated during this period are much higher than ordinary domestic e-commerce.
In recent years, the foreign trade industry has also begun to experience digital transformation. Mainly: B2B (business-to-business), B2C (business-to-customer) and C2C (customer).
In the form of B2B, enterprises usually send advertisements and messages online, and do transactions and customs clearance offline, which is essentially traditional trade, mainly commodities.
In the form of B2C, enterprises directly face consumers and mainly consume personal consumer goods, mainly through air parcels, mail, express delivery and other logistics methods.
2. What platforms are there for cross-border e-commerce?
Streaming media cross-border e-commerce platform (Amazon Amazon? Yi Bei eBay AliExpress? AliExpress? Wish)
contrast
Amazon (Amazon)
superiority
1. The originator of e-commerce, with a huge customer base and traffic advantages;
2. Strong warehousing and logistics systems and services, especially in North America, Europe and Japan. Sellers only need to be responsible for selling products, and Amazon provides a unified standard service model for post-packaging, logistics and return.
3. Through Amazon FBA distribution, sellers can realize the sales of various commodities, including bulk commodities.
Disadvantages:
1. High quality requirements for the seller's products;
2. The procedure is slightly more complicated than other platforms;
3. The market is mature and the competition is fierce.
4. The initial investment is relatively large.
AliExpress
Advantages:
1. AliExpress is a cross-border e-commerce platform under the Ali Group;
2. Some countries in Russia, Ukraine, Eastern Europe and the Middle East ranked first in market share;
3. There is an all-Chinese background operation system, operation rules and processes, store operation mode and advertising system, which is very similar to Taobao Tmall in China.
Disadvantages:
1. Entry threshold 10000 RMB deposit;
2. It requires teamwork and a lot of energy;
3. Access to some popular and special categories is very strict.
hope
Advantages:
1.wish is currently the largest mobile cross-border e-commerce platform, and the installed capacity of mobile APP ranks first in many countries;
2. The background operation is very simple;
3. All-Chinese backstage for China sellers and platform for new sellers.
Disadvantaged
1 .20181kloc-0/October1,the newly opened wish store needs to pay a deposit of 2000 USD, which increases the input cost and threshold for new sellers;
2. There are strict requirements on delivery time, effective tracking, appropriate investment rate and refund rate.
1 summary
Through the above analysis, it is not difficult to find that most of these mainstream platforms are dominated by European and American markets, and their development has entered a stable period, with a certain threshold and fierce competition. For sellers who have no cross-border experience, supply chain advantages and little money, it is difficult to "eat meat" on these platforms.
Third, which platform is better for cross-border e-commerce?
After reading so many platforms, I recommend everyone's platform. Compared with these platforms, coupang has given us many opportunities. Why do you say that? Listen to me slowly.
Coupang is the largest e-commerce platform in Korea, with 20 10 established and more than 20 million users. In the first year of 2020, it attracted investment and became the largest e-commerce platform in Korea. At the same time, it has become a passport for many domestic high sellers to open the Korean market. What about the Korean market?
He is the country with the highest penetration rate of e-commerce, which benefits from the development of Korean economy. In the past three years, the retail sales of telephone dealers have increased by an average of 27% every year, while the global retail sales have decreased by an average of 3% every year. At present, South Korea's e-commerce is the country with the fastest growth rate and the highest penetration rate in the world. It is reported that the United States, Europe and China are the most popular shopping destinations for South Koreans, who have bought goods.
20 16 started the road of e-commerce. 202/kloc-0 was listed in March and developed in April and May, with the growth rate exceeding 15%. However, there are fewer China sellers and products entering the Korean market now, and the Korean e-commerce market is still the new blue ocean market for China sellers during the bonus period.
Fourth, the trend of cross-border electronic commerce.
The data shows that in the first quarter of 20021,the import and export volume of goods in China increased significantly year-on-year. Cross-border electronic commerce is the trend of international trade development in the future, an important support for China's opening-up strategy, and an important starting point for boosting industrial upgrading and brand upgrading. ?
As a new development of the Internet operation mode in the new era, the cross-border e-commerce mode without goods supply not only breaks the monopoly position of wholesalers, retailers and importers, but also breaks through the traditional development mode of restricting import and export trade, reshapes the international trade pattern, and enables retailers and wholesalers to directly contact enterprises, effectively reducing intermediate links, saving working capital and improving efficiency.
China's trade export volume is increasing, the demand for China products in overseas markets is strong, and the total amount of e-commerce is not enough, which means that the development space and potential of small and medium-sized e-commerce in China are huge. In this case, China e-commerce should take this opportunity to continuously provide products that cater to the market and promote the development of the whole e-commerce industry.
With the gradual saturation of domestic e-commerce dividends, it is also a new way to choose to be a cross-border e-commerce now.
Cross-border e-commerce is the future direction and the general trend. Under this trend, more capital and enterprises will inevitably flood in, making the competition of cross-border e-commerce more intense. Who can enter cross-border e-commerce earlier, who can better lay out cross-border e-commerce, who can seize more highlands and who can gain more advantages in this competition.
Verb (abbreviation of verb) How to do cross-border e-commerce
1. Open a shop
For example, to open a shop in coupang, you can follow coupang's backstage instructions step by step. I have prepared some information for you to open a shop.
Business license of limited company
Identity card of the legal representative of the company
Table tennis account certificate
Electronic invoice (phone bill payment record)
You can contact your mobile phone number.
2 selected products
As the saying goes, seven points depend on choice and three points on operation. It is enough to see the importance of choice for Amazon to open a store.
To choose a product, we must first define a concept, that is, choose the product that the buyer likes, not the product that you like. As we all know, as soon as we opened the store, our products were sold to other countries.
Due to the differences in culture, religion, living habits and surrounding environment, people in foreign countries and our domestic people have different preferences for products. For example, both are tools for eating. We all use chopsticks in China, but foreigners like to use knives and forks. If we use our domestic thinking habits to guess foreign people, it is obvious that the idea of choosing products is fundamentally wrong.
For novice Xiao Bai, a basic principle at the beginning is: safety!
To sum up, it is obvious from the above that cross-border e-commerce is indeed the general trend and an unprecedented opportunity for ordinary people.