Car logos and their origins

Ford Mustang

The Mustang (MUSTANG) logo uses a running Mustang, indicating that the car is extremely fast . Mustang is a rare mustang produced in California and Mexico. With it as the car logo, it symbolizes youthful and unrestrained charm. The car has become an enduring American brand sports car.

Swedish Volvo

"VOLVO" (VOLVO), also translated as "rich". The car logo consists of two parts: icon and word mark. Volvo's graphic logo is made up of double circles in the shape of a wheel, with an arrow pointing upward to the right. The Latin word "VOLVO" in the middle means rolling forward, implying that the wheels of Volvo Cars are rolling forward and the company is prosperous and has a bright future.

GM Saab

Saab (SAAB), also known as "Saab", merged with Scania in 1968 and became a subsidiary of General Motors in the United States in 1991. An important base for the production of luxury cars in Europe.

The Saab car logo has the word "SAAB" at the top and the word "SCANIA" at the bottom within two overlapping circles, indicating that Saab company is composed of two overlapping circles: "SAAB" and "SCANIA" It was formed by a combination of two companies; in the center is the head of a red phoenix wearing a crown. In Sweden, the crown and phoenix symbolize dignity and authority and are supreme. This is a metaphor for the car's nobility and brilliance.

Dodge Viper

The Viper logo is a product of the Dodge Division of Chrysler Motor Company. Viper is one of the most ferocious snake species in the United States. This is the purpose of using Viper as a car logo. The graphic trademark used is a viper with its mouth wide open, symbolizing the viper's incomparable bravery and indicating that the viper sports car is powerful and capable

Mazda

Mazda Motor Company's Originally named Toyo Industrial Company, the cars produced were named after the company's founder "Matsuda". And because the pinyin of "Matsuda" is MAZDA (Mazda), people used to call it Mazda.

The original logo used by Mazda had two hands holding a sun in an oval, which meant that Mazda would own the future and that Mazda cars would travel around the world.

After Mazda cooperated with Ford, it adopted a new car logo, which consists of a flying seagull in an oval and the word "M" at the same time. "M" is the first capital letter of "MAZDA", which indicates that the company will spread its wings and move towards the new century with endless creativity and sincere service.

Lexus

The graphic car logo of Lexus is the first capital letter "L" of "Lexus" in an oval, and is set in front of the radiator grille. In the middle; there is a text logo "Lexus" on the rear of the car, indicating that Lexus cars are galloping on the roads around the world.

Renault

In 1898, the three brothers Louis Renault founded the Renault Automobile Company in Billancourt, France. It is one of the oldest automobile companies in the world. The main products include Renault sedans, official vehicles and sports vehicles.

The Renault logo is a pattern made up of four diamonds, symbolizing the integration of the three Renault brothers with the automobile industry, and indicating that "Renault" can compete, survive and develop in an infinite (four-dimensional) space.

Rolls-Royce

Rolls-Royce Motor Cars is a joint venture between Rolls-Royce Motor Sales Company and Royce Motor Cars Manufacturing Company, and is named after founder Henry Royce Named after Henry Royce and Charles Rolls.

The three-dimensional car logo of Rolls Royce is a well-known "flying goddess". She bent over and stood on the front of the distinguished Rolls-Royce, with her arms stretched back, wearing a gauze, moving forward in the wind, dazzling. Legend has it that Charles used Johnson's beautiful girlfriend Eleanor Thornton as a model to design and sculpt the "Flying Lady" statue, which officially became the Rolls-Royce emblem in 1911.

It is rumored that the "Flying Goddess" is made of pure silver, so it is coveted by many thieves. In fact, the "Flying Goddess" was once made of copper, zinc, tin and other alloys, but there was no silver. In order to prevent theft, the car manufacturer designed a clever mechanism on the base of the car emblem. When someone pulls the goddess statue hard, it will automatically retract and activate the alarm system to scare away thieves.

The flat car logo of Rolls-Royce is centered on two overlapping "R"s, with the name of the company's founder Rolls written on it, and the other founder Royce below. (Royce) name. The two "R"s superimposed together indicate that the two people work closely and support each other, which means that you have me and I have your spirit of unity, forge ahead, sincere cooperation, and mutual entrepreneurship. The double "R" logo is embedded in the upper part of the engine radiator grille, echoing the "Flying Goddess" statue.

When the two founders passed away, the company's heirs changed the double "R" car logo from red to black as a commemoration.

CORVETTE

The CORVETTE logo is an oval with two flags nested inside it. The black and white flags indicate that the car is participating in a road car competition. sports car; the bow trademark on the red flag indicates that the car is manufactured by the General Motors Chevrolet Division; the trophy and flowers on the flag represent the cheers after winning the championship and the commemoration of success; the "CORVETTE" above represents the name; The "1953" on the lower left indicates the year the Corvette was born; the "1978" on the lower right indicates the year the car was produced.

GM Buick

The pattern that resembles the "Three Swords" in the Buick trademark is a national graphic trademark and is installed on the car radiator grille. The three swords of different colors (red, white, and blue from left to right) are arranged at different heights, giving people a sense of aggressiveness and continuous climbing. It indicates that Buick adopts Top technology, Buick people are warriors who dare to climb the mountain.

The English logo of the Buick sedan comes from the surname of the company's founder, David Buick. The entire trademark is an eagle with spread wings about to land on the English letters of Buick. It symbolizes that Buick is the ideal habitat for the eagle, which corresponds to the Chinese proverb: "Only when a sycamore tree is at home can the golden phoenix be attracted."

Alfa Romeo

The Alfa Romeo car logo places "ALFA ROMEO" in the upper half of two nested circles, with the Visconte family emblem in the middle, which is now also the emblem of the city of Milan. The emblem is divided into two parts. The red cross on the left is the emblem of the Grand Duke of Milan. The origin of the cross is of course related to Catholicism. The right part is a pattern of snakes devouring Saracens. Legend has it that the ancestors of Duke Visconti once repelled the envoys. The people of the city suffered disaster from the "evil dragon". Alfa Romeo uses this pattern as a trademark, mainly to commemorate the founder of Milan, Duke Visconti and his family.

Jaguar (Jaguar)

The British Jaguar (Jaguar) car logo is designed as a jumping jaguar. It has a vivid shape, a concise image, and a strong sense of movement, which contains strength, Rhythm and bravery.

The Jaguar Company was developed from the Sidecar Company founded by William Lyons and William Welme in 1922. Jaguar Company initially produced standard saloon cars under the "Swan" brand. Later, under the guidance of the concept of "elegance, rhythm and space", it began to produce high-end sedans under the name of Jaguar in 1935. After half a century of hard work, Jaguar has established an elegant, noble and gentlemanly impression among car fans around the world. Due to its limited production and the gold content of the brand, owning a Jaguar car has become a symbol of personal superior status and elegant taste. It is the car of choice for nobles, rich people, lawyers, and bankers around the world. Even the Queen of England is a loyal Jaguar fan.

In February 1990, Jaguar was acquired by the Ford Motor Company of the United States. However, Jaguar remains unabated. Jaguar's representative models include SS100, XK120, XJ220, E type, XJ6, XK8, S type, etc.

Ford Lincoln

Lincoln (LINCOLN) automobile is the second brand owned by Ford Motor Company. The elongated cross star embedded in the center of the front of the car symbolizes dignity and solemnity. Lincoln Motor Company was founded by Henry Leland in 1907 and acquired by Ford Motor Company in 1922. In the early days, it was engaged in the production of aircraft engines. Lincoln is the first brand named after a president, producing high-end cars specifically for presidents and heads of state. Due to its outstanding performance, elegant styling and unparalleled comfort, Lincoln has been selected by the White House as the presidential car since President Franklin Roosevelt of the United States in 1939. The famous products of the Lincoln brand include Continental, Mark VIII, and Town Car Navigator. Of course, the most "famous" car is the Lincoln review car that was used when Kennedy was assassinated. Currently, most of the cars used in China are Lincoln Town Cars.

Ford

The trademark of the American Ford Motor Company is named after the surname of the company's founder. Its front logo uses white letters on a blue background. Because Henry Ford loved small animals, the designers drew Ford as a running white rabbit to make him look lively and cute.

Henry Ford was born in the village of Dearborn, not far from Detroit. His father was a small farmer who lived a comfortable life. Ever since he was a child, Ford had been fascinated by mechanical movements and gizmos. In his 30s, while working as a machinist for the Detroit Edison Illuminating Company, he often used his spare time to design and develop the car of his imagination with his wife Clara.

In 1903, the "Ford Motor Company" named after Henry Ford was officially founded. In 1908, the "T" model car with a simple, solid and economical structure was launched, and the assembly line assembly method was adopted for the first time in the world. The birth of the car caused a sensation in the United States and became the best-selling car in the world at that time. By 1927, Ford had produced 15 million Model T cars. Henry Ford died in 1947 at the age of 84.

TOYOTA

The trademark of Japan's Toyota (TOYOTA) Automobile Industry Company is the letter "T" composed of three ovals (the image of ordinary people is likened to a bull's head). The letter "T" seems to be a wheel supporting the space. The company itself explains that the pattern symbolizes the continuous progress of Toyota technology and its unlimited development prospects. Also said: The combination of three ellipses, each ellipse is formed by drawing a curve with two points as the center of the circle, which symbolizes that the heart of the user and the heart of the factory are connected together, with a sense of mutual trust.

A vertical ellipse and two horizontal ovals are intertwined to form a "T", which happens to be the first letter of TOYOTA, which is really clever.

The predecessor of Toyota Motor Corporation was the Automobile Department established by Toyota Automatic Loom Manufacturing Co., Ltd. In 1937, it was officially independent as Toyota Motor Corporation. Its headquarters is in Toyota City, Aichi Prefecture.

Fiat

The Italian Fiat company was founded in July 1899 and has a history of more than 100 years. Fiat is now Italy's most important automobile manufacturing center and largest private enterprise group. The group only produced cars when it was first established, and then its products quickly diversified into commercial vehicles, ships, aircraft, trains, agricultural tractors and construction machinery. Today Fiat has become one of the largest industrial groups in the world. The group has 218 production plants and 138 research and development centers, more than 850 companies in 59 countries around the world, 237,000 employees, and its profits and taxes have exceeded US$51 billion.

The translation abbreviation "fiat" of Fiat Italian Turin Automobile Manufacturing Plant (Fabbrica Itliana Auto-mobi Ledi Torino) means "faith meeting", "permit" and "approval" in English ". The company's logo has always used "FIAT", but with different improvements in shape and color.

For example, in 1921, it was a circular logo with red letters on a white background; in 1931, a trademark with vertically drawn fonts was used; in 1959, because the company launched a new car, the logo was enlarged and the corners were rounded; in 1965, a red logo with cinnamon branches wrapped around it was used. The round logo with white letters on the background is used as the official logo; when the joint-stock company was established in 1968, a new logo with one letter in each of the four squares appeared; the Fiat 600 model shipped in 1991 changed to five diagonally straight bars on the front face and five diagonal straight bars on the rear face. Still a four-square logo.

Ferrari

The trademark of the Italian Ferrari (FERRARI) automobile company is a medal with a yellow background, which is the traditional color of Indana City where the company is located. The prancing horse in the trademark design was originally a hero medal, which was obtained by Baraga, the ace pilot of the Italian Air Force during World War I. In 1923, the hero's mother gave this medal to Savio race champion Enzo Ferrari. Ferrari added the Italian flag above the medal and made it the company's trademark.

Enzo Ferrari (1898-1988), the founder of the Ferrari Automobile Factory, served as a test driver for the Alfa Romeo Automobile Factory and participated in 39 racing races, twice in 19323 and 1935. Won the German Grand Prix. In 1946, the Ferrari car factory named after his personal name was officially established in Maranello, northern Italy, ushering in a half-century of automobile manufacturing history. In 1969, the Ferrari factory and the "horse" trademark known to the world were acquired by the Fiat Group. But Ferrari is still Ferrari, continuing its world-famous sports car manufacturing.

Volkswagen

The Volkswagen brand sedan produced by the German Volkswagen Company evolved from the world's earliest Beetle-shaped car, and its logo uses the superimposed "VW" word. "VW" is the abbreviation of German Volkswagen (meaning Volkswagen). The new car trial-produced in 1981 was named "Santana", which means that the car is as popular around the world as the powerful and cold whirlwind that often blows in the "Santana Valley" in California, which is rich in precious wine. "Workswagen" is the brand name of automobiles produced by Germany's largest automobile manufacturer. This is a popular sedan produced under the government order of "let every German family own a car" in the 1930s. The "Volkswagen" brand sedan was designed in 1931 by the German automotive wizard Ferdinand Porsche. On September 16, 1937, "Volkswagen Co., Ltd." was officially established, headquartered in Wolfsburg. .

Honda

The logo of Japanese Honda cars is an artistic "H" with a square frame, taking the first letter of "HONDA". Although it is concise and clear, it condenses the wisdom of many people.

In the 1970s, Honda's new generation "Sibigu" and "Accord" cars entered the U.S. market and began to spread around the world. Several manufacturers imitated its styling with their own Honda-like sedans. In 1980, Mr. Honda proposed: "We need to redesign the product logo so that anyone can tell at a glance that it is a Honda car." From July to August of that year, a special logo research group was formed and several principles for soliciting papers were determined. : 1. Eye-catching, the logo with Honda characteristics can be seen clearly from a distance of about 10 meters; 2. It must reflect the company’s advanced technology and youthful vitality; 3. The design must be novel, have profound meaning and be used worldwide; 4. It must Use forever.

After one month, 2,588 designs were collected from Honda employees around the world. After strict screening, the first letter "H" of HONDA was finally determined as the car logo, and it was officially launched in May 1981. In 1991, the company beautified the "H" logo and added equidistant boxes on the outside to show solidity and the company's firm business beliefs. This logo is still in use today.

Mercedes-Benz

Germany is the birthplace of modern automobiles in the world. The world's first car was designed and manufactured by German engineer Karl Benz in 1885. The logo of Mercedes-Benz is a simplified ring shaped like a car steering wheel surrounded by a three-star star.

The three-star star represents all-round mobility in the land, sea and air fields, and the ring circle shows its global development momentum.

Audi

The logo of the Audi sedan produced by the German Volkswagen Company is a four-link circle. It is the unified vehicle logo used by its predecessor, the United Automobile Company, when it was established in 1932. The four circles represent the original merger of Automobile United AG, Hoch, Audi, DKW and Vendno. The four tightly interlocking rings with equal radii symbolize the close relationship of equality, mutual benefit, collaboration and the enterprising professionalism of company members. It also means that the above four companies are advancing and retreating together like four brothers holding hands.

BMW

BMW (Bayerische Motoren Werhe AG) is a world-famous car company. Like Mercedes-Benz, it does not pursue the expansion of automobile production, but only pursues the production of high quality. , high-performance and high-end cars. The saying "ride a Mercedes-Benz and drive a BMW" shows the stability of Mercedes-Benz and the boldness of BMW. Only by driving a BMW can you enjoy its joyful and magical style.

"BMW" is the abbreviation of the company's full name "Bayerische Motorenwerke AG". The BMW logo uses a graphic of double circles inside and outside, and the word "BMW" is marked above the double circle ring. The entire trademark is like the blue sky, white clouds and constantly rotating propellers. It embodies BMW's long history and symbolizes the company's consistent purpose and goals. In a vast space and time, it uses the latest science and technology and the most advanced concepts to satisfy customers. The greatest wish reflects the company's vigorous spirit and ever-changing new look, and shows that BMW cars have excellent quality, leading technology, and can compete around the world.

Oldsmobile

Oldsmobile (OLDSMOBILE) car logo is composed of graphics and text. The arrow-shaped pattern marked on the front of the car represents Oldsmo. Bill's positive and courageous innovative spirit, the letter trademark marked on the rear of the car is the word "OLDSMOBILE" composed of "OLDS" and "MOBILE".

Oldsmobile sedans have strong American characteristics and give people a sense of stability and magnanimity in their styling. It has a slender figure, a delicate face, and exudes a relaxed and unrestrained look.

Aston Martin

The Aston Martin car logo originated from the Aston Martin company established in Britain in 1914. In 1987, Ford purchased 75% of Aston Martin Agonda's shares, making Aston Martin a brand of Ford. In July 1994, Ford acquired the remaining shares of the company.

The most famous models of the Aston Martin brand include: DB2, DB6, DB7, Vantage, etc.

The logo of Aston Martin is a pair of fully unfolded bird wings with its full English name in the middle. The meaning is that the company has a long journey ahead and a bright future.

Cadillac

Cadillac's history can be traced back to 1902. At that time the Detroit Motor Company was reorganized and renamed Cadillac Motor Company. When the company was founded, the name "Cadillac" was chosen to pay tribute to Le Sieur Antoine de la Nothe Cadillac (Le Sieur Antoine de la Nothe Cadillac), a French royal aristocrat and explorer who founded the city of Detroit in 1701. The establishment of Cadillac Company opened a new chapter for the development of the world's transportation industry.

The famous Corolla shield badge chosen by Cadillac symbolizes its leadership in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family's history as a royal noble, and it also expresses the courage and honor of the founder ancestors of the city of Detroit. The Corolla emblem is taken from the emblem used by Mr. Cadillac. Although the Cadillac emblem was not registered as a trademark until 1906. But it has been in use since September 1902.

An early coat of arms design had merlettes tilted to the left, with a wreath of tulip buds extending up the sides to meet at the crown at the top. From 1916 to 1918, the Cadillac logo was the tulip buds and a crown set with nine pearls from the original registered trademark. The crown jewels later became seven and were designed on the shield. This design was in use until 1925. In 1933, in order to more perfectly integrate with Cadillac's flowing car, the designer made the logo grow long wings. After the war, Cadillac adopted a new logo, which included the basic "V" and corolla design. The 1947 car logo combined the "V" with the corolla for the first time. Starting with the 1956 model year, the Cadillac logo gradually became longer, lower and wider. By the 1960 Cadillac model, the logo reached its widest.

In the new century, Cadillac has recently made a series of drastic innovations, including redesigning the Cadillac Corolla Shield logo. The newly designed logo contains bold and sharp edges, reflecting Cadillac's future design philosophy. The new corolla retains the existing color combination - gold and pure black, symbolizing wisdom and wealth; red, symbolizing bold action; silver, representing purity, kindness, virtue and wealth; blue, representing chivalry. spirit. The car logo uses platinum as the background color. This is the first major car logo innovation in 27 years, and it is also one of Cadillac’s 30 innovative designs in 97 years.

Maserati

The four brothers of the Maserati family founded the Maserati depot in Bologna, Italy as early as 1914. After the establishment of the depot, it specialized in the production of high-end racing cars. Maserati racing cars once dominated the European arena with outstanding results and enjoyed a high reputation in Europe. Its car logo is a trident placed in an oval, which is the emblem of the city of Bologna, Italy, where it is located. According to legend, it is the weapon in the hands of Neptune, the god of the sea in Greek mythology. It shows the immense power of the god of the sea. The trademark indicates that the "Maserati" brand car is like the roaring and surging of the vast sea, which is a metaphor for the fast running potential of Maserati cars. In 1939, the company's headquarters moved to Modena, a small city in north-central Italy, near Bologna. This was also the location of Ferrari's headquarters before moving to Maranello. In November 1999, Ferrari acquired a controlling stake in Maserati from its parent company Fiat, closing it down for six months before re-entering the market with new products.

Chevrolet

The Chevrolet trademark is a patterned bow, and the word (Chevrolet) is the name of Swiss racing driver and engineer Louis Chevrolet.

Hyundai

In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of world-famous automobile companies. Its trademark uses the italic "H" in an oval. "H" is the first capital letter of Hyundai Motor Company's English name "HYUNDAI". "Hyundai" first embodies the concept of "Hyundai Motor Company that took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability. The oval in the trademark represents the steering wheel of the car and can also be seen as the earth. Combined with the H in the middle, it represents the meaning of modern cars all over the world.

Skoda

The meaning of the "Skoda" trademark is: the huge ring symbolizes Skoda's impeccable products for the world; the bird's wings symbolize technological progress and product marketing around the world ; The arrow flying to the right symbolizes advanced technology; the vermilion color in the outer ring symbolizes Skoda's more than 100 years of tradition; the green paved in the center expresses the Skoda people's commitment to resource regeneration and environmental protection. Pay attention to. The cinnamon twig leaf in the lower part of the trademark of the Skoda Fresia brand car currently produced means victory.

In addition, there is a legend about the "Skoda" trademark: It is said that the manager of the factory brought back an Indian servant from America. This man was very diligent and had a beautiful face, so his face was chosen as the trademark, which is now the Skoda arrow-shaped logo.

Peugeot

Peugeot's logo is a standing lion. This lion has appeared on Peugeot products for 150 years. The lion can now be seen on the bonnet or front grille of Peugeot cars.

The history of Lion began on a beautiful morning in 1847. The two Peugeot brothers Jules and Emile commissioned the Montbéliard jeweler to design a logo as a brand for their own manufacturing of hacksaws and other tool products. They wanted to design it in the shape of a lion, which is the heraldry of the Montbélia region, mainly because the lion can represent the three qualities of Peugeot saw blades: the saw teeth are durable - like a lion's teeth; the saw blade is flexible and not easy to break - Like a lion's spine; the speed of cutting - as swift as a prancing lion. Among the many design options, the two brothers chose the silhouette of a lion on an arrow. Since 1850, Peugeot saw blades have been marked with the lion's mark. On November 20, 1858, the lion logo was registered at the French Royal Museum of Crafts.

The Lion, originally designed for saw blades, was gradually applied to all tool products of Peugeot Brothers. Represents the first-level quality of steel (formerly called "cast steel"). Other quality grades of steel are represented by different symbols: a crescent represents secondary quality ("quenched steel"), and a star represents lower quality. In addition, some tools have their own logos: steel planers, long-handled guns, and trowels built in 1860 all have deer as their logos. It was not until the mid-1880s that lions became