Victoria's Secret is a chain of women's ready-to-wear retail stores in the United States. Its product categories include women's underwear, pajamas and various supporting clothing, luxury shorts, perfumes, cosmetics and related books. It is the world's largest One of the famous and sexy lingerie brands. But there are businesses selling essential oils under the name "Victoria's Secret"? The news is organized for you as follows:
On February 21, 2011, Zhu submitted a registration application for the "Victoria's Secret" trademark to the Trademark Office, and was successfully approved for registration on February 28, 2012. Used in Category 3 "essential oils; aromatic essential oils; spices for cosmetics; cosmetics" and other products.
On June 2, 2016, it was discovered by Victoria’s Secret that the “Victoria’s Secret” trademark and its “Victoria’s Secret” trademark constitute similar trademarks used on the same or similar goods. File a request for invalidation with the Trademark Office.
After review by the review committee of the original Trademark Office, the two trademarks constituted similar trademarks used on the same or similar goods, and Zhu’s registered trademark was declared invalid. Zhu was dissatisfied. It had been successfully registered for several years, and his trademark was not similar to "Victoria's Secret" in terms of its constituent elements, overall appearance, wording and meaning. In summary, this Unsatisfied with the result, he requested the court to revoke the accused ruling and order the defendant to make a new ruling.
After hearing, the Beijing Intellectual Property Court held that both trademarks are word trademarks, and "Victoria's Secret" is an underwear brand to which Victoria's Secret has the rights and can be referred to as "Victoria's Secret". When Zhu applied Before the trademark, "Victoria's Secret" was already an intellectual property brand of Zhibajie and well known to the relevant public. "Victoria's Secret" and "Victoria's Secret" have also formed a corresponding relationship through use. Zhu's trademark has constituted a similar trademark, and the goods used belong to the same and similar categories, which can easily confuse consumers and think that they are There is some connection to Victoria's Secret.
Based on the above considerations, the court finally rejected Zhu’s lawsuit. The most important principle of my country's trademark law is the first-to-file principle. When the brand awareness is already very high, Zhu's behavior does constitute a similar trademark infringement. As my country pays more and more attention to intellectual property rights, I hope that enterprises can also learn more about trademarks. If you haven’t seen enough, you can go to our Bajie Intellectual Property Trademark Transfer Network to see more~ The above is the entire content of today.