On May 5, "Yangyuan Six Walnuts" officially announced that traffic star Wang Yuan has become the spokesperson for six walnut brands. And launched a new brand image and product packaging. For many years, Yangyuan Six Walnuts has been locking in the recognition of the category value of brain-boosting and educational beverages. The advertising slogan “Use your brain often, drink six more walnuts” is deeply rooted in the hearts of the people. It also proposed the "College Entrance Examination Season" marketing strategy, creating another peak season market. The six walnut spokespersons have changed from the original Mei Ting to the intellectual and wise host Lu Yu, and then to Wang Yuan this time. It is not difficult to see that Yangyuan is continuing to use spokesperson images to strengthen the category value experience.