Zhongshan Xiahe Clothing Trading Co., Ltd. pioneered the franchise chain operation of "Chuner Denim" clothing stores. It has gone through a journey of more than eleven years since opening the first denim shop and has made great achievements. achieved leapfrog development. The company now has total assets of over 100 million yuan, more than 3,000 employees, and the most fashionable and trendy denim development team in China. It has an R&D and production plant of more than 15,000 square meters, a logistics center of more than 10,000 square meters, and a marketing management office building of more than 5,000 square meters. rice. It cooperates with more than 30 companies in the supply chain, mainly companies in Guangzhou Xintang, Zhongshan Dayong, Foshan Jun'an and other places. In September 2006, through a trademark affairs agency, it formally applied to the State Trademark Administration for "Chun'er" "Chun'er Cowboy" and "Chun'er Ji" are registered trademarks. So far, the company has carried out comprehensive registration protection for 45 major categories of "Chun'er" and "Chun'erji" trademarks. Major chain stores mainly use the word "Chun'er Cowboy" on their doorsteps and background image walls to promote it, and a few of their specialty chain stores use "Chun'er Cowboy" to promote it.

As of the end of 2011, the "Chun'er Denim" chain of specialty stores has opened more than 800 specialty stores in 22 provinces, cities and districts across the country. Its sales market covers 22 provinces and cities across the country, including Guangdong, Fujian, Zhejiang, Shanghai, Jiangsu, Sichuan, Chongqing, Yunnan, Beijing, Hebei, and Henan. Achieve annual sales revenue of hundreds of millions of yuan.