Hisense is a private brand of Hisense Group.

According to a query on the PC6 website, Hisense is a private brand of Hisense Group and was established in Qingdao in 1969. It is a large domestic white goods manufacturing enterprise and a very large electronic information industry group involved in home appliances/communications/information/real estate and other fields.

"Hisense" comes from two idioms: "Hainan Baichuan" and "Infinite Faith". Hisense's English trademark "Hisense" is a combination of "High" and "Sense", which represents "high taste" , the meaning of "high enjoyment" and "high technology".