Following Taobao Real Estate, the e-commerce platform JD.com has also officially entered the real estate field.
On October 24, JD.com held a press conference for the launch of JD.com’s real estate business in Beijing with the theme of “Select Good Houses in Beijing and Enjoy the Success Smartly”, announcing its specific plan to enter real estate.
? At the press conference, JD.com announced that its JD.com real estate channel was officially launched. Currently, 82 developers and 35 service providers have settled in, involving 2,027 projects, covering more than 20 City.
? Zeng Fuhu, head of JD.com’s real estate business, declared at the press conference that the goal of the real estate business is to become the champion of both traffic and online transaction volume in the next five years. In a subsequent interview with the media, Zeng Fuhu revealed JD.com's innovative profit model for e-commerce - using operational ideas to break traditional e-commerce that relies on advertising to make money. Moreover, JD.com is also targeting the huge chain of interests behind real estate.
? JD.com entered the game and told a new story. Both keywords attracted the attention of developers and industry insiders. As a "non-professional player", will JD.com's story have a better ending?
?? Adhere to the true nature of a service provider
? It is understood that JD.com will build a real estate service platform through three aspects: establishing connections, operational empowerment, and creating hot products. In addition, JD Real Estate will use its "retail gene" to help developers and home buyers establish connections in more channels, in more ways, and in more scenarios.
At the press conference, Zeng Fuhu said that JD Real Estate will build exclusive teams around commercial real estate, industrial real estate, tourism real estate, senior care real estate and overseas real estate to conduct in-depth cooperation with developers and agents. Customize and develop popular products.
At present, JD.com real estate has been launched on JD.com, and consumers can also learn about the housing listings launched by many developers through JD.com. JD Real Estate will enable developers and consumers to establish omni-channel connections within and outside the site, online and offline. Through the "Jingx Plan", the connections established between JD.com and traffic centers such as Tencent, Baidu, NetEase, and 360 will also become the traffic source for JD.com's real estate projects.
According to JD.com, JD.com chose this time to enter real estate at the right time.
?? Three major weapons
? JD.com’s biggest advantage lies in its large number of customers and platform advantages. Moreover, JD.com currently sells many product categories, as well as financial products such as JD Baitiao. When helping developers with marketing, JD.com can be innovative. For example, it can help developers with promotions and limited-time purchases. It can combine home purchase with decoration and JD.com white strips during promotions. For example, if you buy a house on the JD.com platform, you can get decoration. You can get discounts on purchasing materials, or you can get a certain amount of Jingdong Baitiao, etc.
? A person from JD.com’s real estate department revealed that JD.com’s real estate department will help developers who settle in JD.com mall introduce operators or operate it themselves. This is different from Taobao real estate, which is operated by developers themselves, and Taobao does not participate. Operations, Jingdong's efficiency will be better.
We will continue to pay attention to how Jingdong's real estate industry will develop in the future.