Current location - Trademark Inquiry Complete Network - Trademark inquiry - About the history of the World Expo
About the history of the World Expo
The earliest modern exposition was held by Britain: world industry. 185 1 year, the world's first world exposition-great exhibition of the works of industry of all nations was held in Hyde Park, London, England. The exhibition time is 185 1, from May 1 to October 1 1, and the main contents are world culture and industrial technology. 1855 Paris World Expo, Theme: Agriculture, Industry and Art 1855 The Paris World Expo was held to celebrate the 40 years of peace enjoyed by the European continent since the Battle of Waterloo. In fact, the real theme of the Expo is that major European countries secretly compete for hegemony in the industrial and artistic fields. The Paris World Expo cost about 5 million US dollars and exhibited about 2 1000 exhibits, showing the achievements in the industrial and artistic fields at that time. The concrete, steel, aluminum products and rubber of the Shanghai World Expo Pavilion were exhibited at 1855 Paris World Expo. After World War II, people all over the world rebuilt their homes on the ruined ruins, and on the basis of resuming production and economic recovery, the first post-war World Expo was held in Brussels, Belgium on 1958, with the theme of "Science, Civilization and Humanity". In order to embody the theme of science, the Brussels World Expo has built a spherical exhibition hall with atomic energy structure, which represents the symbol of mankind entering the new century of scientific and technological progress. Its unique and novel shape, although nearly half a century later, is still vivid. The splendor and richness of the World Expo almost eclipsed previous World Expos. 1962, Seattle, USA held a small-scale professional exposition on "Humans in the Space Age". The Expo exhibited brand-new advanced technology, vending machines and monorail, which was a great success. 1964, in order to commemorate the 300th anniversary of the founding of new york, new york hosted the World Expo again, although the theme was elegant, "Towards peace through understanding". However, the strong commercial atmosphere of the Expo stopped the audience and lost the significance of commemorative activities. 1970, the World Expo was first held in Osaka, Japan. The Japanese call it the Expo logo exhibition, which embodies "the progress and harmony of mankind" and shows the audience Japan's development and achievements in various aspects after the Tokyo Olympic Games. Thanks to this Expo, Japan will maintain a strong momentum in its economic development in the next 10 year. 1985, Japan hosted the World Expo again. The location is Tsukuba, a brand-new scientific and cultural city more than 50 kilometers away from Tokyo. The theme of the Expo is "life and environment, human home technology". A year later, Canada held an Expo with the theme of "transportation" to commemorate the 0/00th anniversary of Vancouver/KLOC. 1988 is the 200th anniversary of British settlement in Australia. In order to remember this day, Australia hosted the World Expo in Brisbane, the eastern gold coast city. The theme of this Expo is "Leisure Life in the Age of Science and Technology". It embodies the leisure and entertainment of human beings in today's extremely developed era of science and technology. All countries have made a big fuss about this theme, reflecting the richness of human life with sports, entertainment, tourism, leisure, cooking, gardening and so on. 1990, Osaka, Japan held the International Flower and Green Expo with the theme of "Man and Nature". The theme of the exhibition is world horticulture, as a commemorative activity to celebrate Osaka's "New Beginnings"100th anniversary. There are 82 countries participating in this exhibition, and 55 international organizations and Japanese provinces, cities and large enterprises have set up exhibition halls or booths respectively. It has achieved hundreds of large-scale world horticultural expositions in Asia and achieved great success. 1992 is the 500th anniversary of Columbus' discovery of America. For this reason, the Spanish government held the World Expo in Seville, and named the theme of previous World Expo logos as "Discovery Age". The World Expo covers an area of 4.78 million square meters, with more than 65,438+000 countries participating. The audience reached more than 60 million people. China Pavilion exhibited four great inventions and Long March rockets, and was rated as a "five-star pavilion". 1993 Daejeon World Expo, Korea, which is the first World Expo held by a developing country in the world (recognized category). The theme is "a new way to take off". The China Pavilion displays space science and technology, the Three Gorges Project and so on. It received 3.5 million visitors, ranking the highest among all pavilions, and was rated as one of the five best pavilions. 1998 World Expo Lisbon Portugal. 1998 is the International Year of the Ocean approved by the United Nations, and the theme of the Expo is "Ocean-Wealth of the Future". The theme of the 2000 World Expo in Hanover, Germany is "Human, Nature, Science and Technology", with a total of 172 participating countries and organizations, which is the largest number of participating countries, regions and organizations in previous world expositions. In 2005, Aichi Expo with the theme of "Natural Wisdom" was the latest registered Expo, and China Pavilion received 5.7 million visitors, making it the most popular pavilion. In the 2008 Zaragoza World Expo in Spain, the water tower is the landmark building of the 2008 Zaragoza World Expo and the tallest building in Zaragoza. The Water Tower is one of the three theme pavilions of the Expo Park, where the theme of "water-the source of life" is exhibited, so it is also called the Water Tower Pavilion.

China and the World Expo

185 1 year, Britain announced the first World Expo. Xu Rongcun, a Shanghai businessman, deeply felt that this was a rare opportunity, and soon ordered someone to select his 12 package of "Rongji Lake Silk" and urgently transport it to London for the World Expo, which can be described as a fast track to enter the development of world civilization for the first time. Kweichow Moutai 19 15 won the gold medal at the Panama World Expo in San Francisco. During the exhibition, Moutai became the star of the World Expo through the sensational effect of "wine fragrance as the medium" and was directly awarded the honorary gold medal by the senior judging Committee. Maotai liquor is a famous China liquor. There is an old saying: "The fragrance of wine is not afraid of the depth of the alley." The strategy of attracting people by skillfully using the fragrance of Moutai is a vivid representation of the old saying. Expo 19 15 also has an interesting episode of maotai flavor-in this Expo, maotai was originally packed in a dark brown clay pot, which was not noticeable at all. It is suggested that Moutai be moved to the food processing hall to highlight its status. When moving, a representative accidentally dropped his hand, and a bottle of Moutai fell off the display shelf and broke into pieces. When the pottery jar was broken, the aroma of Moutai overflowed. The staff had a brainwave and suggested that there was no need to change the library. Just take a bottle of Moutai, put it in several empty wine bottles, remove the lid, open the bottle mouth, and put a few wine glasses next to it, so that Moutai can volatilize its aroma and be tasted by professionals. This move really worked, and tourists came to find incense and rushed to pour wine to taste. For a time, the exhibition hall was crowded and lively, which soon produced a sensational effect. The ancients said: "Everything is difficult at the beginning, and all thoughts are hopeless." A small China traditional comb also shines in the 19 15 Expo. Westerners are impressed by its simplicity and exquisiteness, so the name of "Changzhou Comb" has been kept on the list of honorary awards of the World Expo. Changzhou comb, one of the representatives of Changzhou folk arts and crafts, was formed in the Wei and Jin Dynasties and has a history of 1500 years. Its material selection is very strict, its craftsmanship is exquisite and unique, and its production skills of "carving, tracing, engraving and ironing" are very exquisite. By the Qianlong period of the Qing Dynasty, a considerable scale had been formed in terms of shape, technology and output.

China's exhibition process

185 1 year, at the first World Expo held in London, England, China's "Rongji Hu Si" swept all the gold and silver prizes. Prior to this, Xu Rongcun, a Shanghai businessman, had become a minor celebrity in Jiangnan. However, when "Rongji Lake Silk" was first exhibited at the London World Expo, it was given a cold shoulder because its packaging was not exquisite enough. Fortunately, the exhibition lasted for several months, and "Rongji Hu Si" stood the test of time and finally stood out, defeating similar products with exquisite packaging in other countries and winning the gold and silver award in one fell swoop. The judges of the Expo "promoted Rongji Lake Silk as the first in the meeting, no different at home and abroad", which caused a sensation. Queen Victoria of the United Kingdom personally presented the award and awarded the certificate of "Winging Beauty", which allowed Rongji Lake silk to enter the British market. "Rongji Husi" has been selling well in Chinese and foreign markets since then. Xu Rongcun also painted the pattern of "Winging Beauty" on the certificate and designed it as the trademark of "Rongji" products. 1873, the Qing government of China organized and sent representatives to the Vienna World Expo in the official name for the first time. Under the special historical background, China's first official participation in the World Expo was handled by foreigners. 1873, the Qing government authorized China Customs to participate in the World Expo. At that time, the General Tax Department of China Customs was appointed by British Hurd, and Hurd appointed Paula, Deputy Tax Department of Guangzhou Customs, to represent China in the Vienna World Expo. 1876, China sent China representatives to the Philadelphia World Expo for the first time. Since then, China has participated in many world expositions. Show yourself, go to the world and discover the world through the World Expo.

China joined the Bureau of International Exhibitions.

Approved by the State Council and confirmed by the Bureau of International Exhibitions, the China Council for the Promotion of International Trade formally applied to join the Bureau of International Exhibitions on May 3rd 1993, and was elected as a member of the Information Committee of the Bureau of International Exhibitions on February 3rd 1993.

China participated in the World Expo for the first time

China's first participation in the World Expo should have started from the London World Expo in 185 1. Xu Rongcun, a businessman from Guangdong, China, packed his "Rongji Lake Silk" into 12 bundles and shipped it to the UK, and finally won the gold and silver award. For the first time, the China government sent its own representative to participate in the World Expo as a country. It was the Philadelphia World Expo in 1876. At that time, the representative of China's industry and commerce was Gui Li. He is a wise, brave, resourceful and courageous China man, but he was overwhelmed by that era. Gui Li wrote a book called "A New Record of Traveling Around the World", which recorded the 1876 Philadelphia World Expo. Although he is the only China person in the China delegation, it is the first time that China people have officially set foot on the World Expo.

New China has participated in all previous World Expositions.

Since 1982, entrusted by the government of China, China Council for the Promotion of International Trade has organized China Pavilion to participate in the World Expo in the name of the country for a total of 10 times. Namely: 1982 Knoxville "Energy" Expo; 1984 "Water Source" World Expo in New Orleans, USA; 1985 Tsukuba "Science and Technology" Expo; 1986 Vancouver "Traffic" Expo; World Expo Brisbane, Australia 1988 "Amateur Life in the Age of Science and Technology"; 1992 World Expo Genoa, Italy "Ships and Oceans"; Expo 1992 Seville, Spain "The Age of Discovery"; 1993 "the new way to take off" of Daejeon World Expo in Korea; Expo Lisbon, Portugal 1998 "Ocean-Future Wealth"; Expo 2005 Aichi, Japan "Love the Earth". Among them, China Pavilion was rated as "Five-Star Pavilion" twice and "Best Foreign Pavilion" once in 1988 Brisbane, 1992 Seville and 1993 Daejeon World Expo. In addition, according to statistics, New China * * * participated in15th World Expo, namely: 1982 Knoxville World Expo, 1984 New Orleans World Expo, 1985 Tsukuba World Expo and 1986 Vancouver World Expo. World Expo Brisbane, Australia 1988, Osaka, Japan 1990, Seville, Spain 1992, Genoa, Italy 1992, Daejeon, Korea 1993, World Horticultural Exposition Quebec, Canada 1997.

Previous World Expositions and China World Expositions

1. 1999 Kunming "man and nature-towards 2 1 century" Expo; 2.2006 Shenyang World Expo "We Live in Harmony with Nature"; 3.20 10 Shanghai World Expo; 4.20 1 1 Xi 'an World Expo; 5.2065438+2004 Qingdao World Expo