Graphic design occupies an important position. Generally speaking, all advertisements are inseparable from words, and even some advertisements are all composed of words. The following are the basic principles of advertising font design that I shared. Let's have a look.
(1) service content
Font design should be adapted to the text content, and strive to reflect the characteristics of advertising. For example, a strong font is suitable for promoting heavy industry products, and a slender and beautiful font is suitable for promoting light industry products. Soft fonts are suitable for promoting food, beautiful fonts are suitable for promoting cosmetics, and immature fonts are suitable for promoting children's products.
(2) easy to identify
Words are used to convey ideas. If the font is difficult to recognize, it will lose its due role. Therefore, when designing fonts, we should not only consider its artistry, but also facilitate public reading. We shouldn't design the font too complicated to be recognized. In addition, in the design of Chinese characters, we should use standardized simplified characters to prevent typos and nonstandard characters.
At the same time, in order to facilitate consumers to identify commodities and enterprises, they can also identify commodities and enterprises. You can also design fonts specifically for commodity and enterprise names. These special fonts have legal effect after registration, and others may not copy them, which can prevent "false eyes".
(3) Give it personality
According to the requirements of the advertising theme, highlighting the individual color of text design, creating unique fonts and giving people a unique visual experience will be conducive to the establishment of a good image of enterprises and products. When designing, we should avoid using the same or similar fonts with some existing design works, and we should not intentionally imitate or copy them. When designing specific fonts, we must explore the morphological characteristics, combination and arrangement of characters, constantly revise and ponder, and create personalized characters with their external forms and design styles to arouse people's aesthetic pleasure.
(4) Harmony and beauty
In the selection and design of fonts, we should not only pay attention to aesthetics, but also pay attention to overall harmony. So as to bring a good feeling to the public, and it is not easy to change the font too much, otherwise it will appear messy. The collocation of fonts should be in the right place, and some should be strengthened appropriately to make them stand out. Others should be appropriately weakened, and the unity of the whole should not be undermined by focusing only on local gaudiness.
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