When the snipe and the clam fight, the fisherman gains. Although the annual sales of China Red Bull is still above 20 billion yuan, it has missed a wave of development opportunities because of the internal friction caused by the trademark dispute. The present situation of Red Bull provides an excellent opportunity for the rise of other functional beverage brands. Earlier, a beverage distributor told Time Finance that although the profit from selling China Red Bull was not high, the sales volume remained stable. However, many people are worried about the stability of Red Bull brand trademark and the forced removal of products, so they will choose to deal with their own products at low prices and instead represent competing products such as Dong Pengte Drink and Le Hu.

The battle of Red Bull, which lasted for six years, now seems to have developed to a white-hot stage. However, no matter what kind of storm center, brands should adhere to legal and moral standards. Before the truly effective legal results come into effect, brands should be careful in wording, out of context, confusing and misleading the public, which is unacceptable.