In recent years, more and more sellers are proficient in Taobao complaint rules, and Taobao platform has no way to identify the authenticity of information. Now this problem is a headache for many brands.

At present, the influence of Taobao's low price on the brand side mainly includes the following points. (Taobao controls the price)

1: the price is chaotic-online physical stores can't sell goods, and many people are used to buying, buying the same price for acquaintances and buying low prices for strangers. There is a big difference between the online price and the physical price, so you can buy it directly.

2. Affect the brand reputation-online price chaos, leading to rampant fakes, big agents have no sales motivation, and customers are diverted by fakes.

3. Market failure-a cancer has formed, people set prices at will, and all kinds of interests are flooding, which damages the market order.

4. The channel is blocked-WeChat business, offline, e-commerce and other channels lose confidence in the brand. Therefore, to do a good job in controlling the price of Taobao is to do a good job in branding.