In the context of the new economic normal and reform, as the number of college students employed increases and the country’s entrepreneurial conditions improve, more and more people are beginning to join the ranks of self-employed entrepreneurs. The following is a preparation plan for starting a business in women’s jewelry that I compiled for you as a reference. Welcome to read! Preparation plan for starting a business in women’s jewelry Part 1

Looking at such a map, we can plan for ourselves It is clear at a glance whether the selected address is in a suitable business district. When choosing a store, we might as well try to learn from others and draw a map of our city's business district to find good stores as planned and purposefully as possible! And there is also this saying in business location selection, that is You don’t have to open a store in a location with a lot of traffic. You can also choose to find your ideal store in an area that is already well established. What fits this point is the Wanklon Furniture Market at the intersection of Jinhua Road and Chengbei Road. If the store is placed there, the overall quality will be improved! I estimate that the rent of the storefront is within 3,000, which is affordable. A store with high rent must have a high location and high traffic flow. This is directly proportional. Personally, I think the rent is affordable. You should be willing to spend money on this investment. Haha, there is a saying in ancient books: To do things, you need the right time, the right people, and the right location to achieve success. We must have patience and spend money to solve the important factor of location. Harmony is the unity of our family team. For now, the overall direction of our family of three is the same.

Personally speaking, my mother lacks the passion to take care of the family and support the store business! In short, if our big family can work together, I am very confident that we can run this store well, no matter what. No matter how difficult or tiring it is, after all, this is the first step of our ideal life. I will do my best to overcome the previous difficulties and complete this career!

Secondly, the choice of source of goods and product style, We can make a decision after going for a voluntary inspection! Anyway, we must choose our supply based on the three principles of convenient purchase, low price, and guaranteed quality. The product categories have basically been finalized, and they are roughly divided into: clock products, plush toys , ceramic craft products, cup products, lamp products, CD racks, speakers, bedding, photo frames, etc.! In terms of product styles, we can take the route of shopping for old customers in need, and we can ask them what they want. Afterwards, we assemble the products online and sell them to them at a profit of 10-20%. This not only builds good customer popularity for ourselves, but also lays the foundation for our future development path, service, product diversification, and flexible business methods. There are currently two purchase locations in my mind: 1. The home furnishing purchasing alliance organized in the Alibaba forum. They have great price and volume advantages, but only a small part of their home furnishing styles meet the needs of our store. However, according to the plan of the alliance boss, the alliance operation in the future can adopt a two-pronged approach of group purchasing and supply: First, purchase and supply directly according to everyone's wishes: everyone's wishes are mainly through the weekly meeting of the franchise store dedicated group and the group buying forum (also Reflected during the trial period within the affiliate store. The second is to organize group buying, that is, allies who have found ideal sources of goods will publish price and minimum quantity information, and allies will follow up and express their opinions. Finally, the issuing ally or alliance organizes the procurement, and after the goods are apportioned, the goods will be shipped with the next order from the requesting ally. The alliance also encourages allies to take advantage of their regional industrial advantages to directly supply goods. This will not only allow more allies to find cheap and distinctive sources of goods, but also allow supplying allies to gain additional profits and development opportunities. ?In this way, our purchasing pressure, the degree of stocking up, the capital occupation, and the overall risk of opening a store for the first time will be reduced. The second is Shaodong’s Jiatianxia Company. Why did you choose it? Because it is a relatively good company in online home furnishing wholesale. According to the design of the website and the company’s introduction, they should have a very good team. Originally we were engaged in retail. You need to find a good platform to develop better. Moreover, their products are also positioned on the following points: creativity, novelty, and practicality, which are very consistent with the products we need. They are also constantly increasing the types and styles of their products.

In the early stage of opening our store, we can avoid part of the time and money consumption of going to other places to inspect new supply sources.

The last step is to design the store name, store decoration, display furnishings, publicity methods and business methods before and after the official opening. The initial idea for the store name? Full House, a very popular Korean TV series. We chose this name not only to make it easy for people to remember our store name, but also to bring a very warm and romantic feeling to our customers. Let our products decorate their huts, embellish their lives, and integrate romance into all the decorations in their huts! The store decoration should be carried out in accordance with the principles of generosity, fashion, and brightness, and to achieve an atmosphere that invites customers to come in and browse. It makes them feel comfortable and gives them a high-grade feeling about our store. When decorating, we should also consider freeing up a customer's leisure area (a place where customers rest and communicate with us). In short, the longer customers stay in the store, the more likely they are to spend money with us. The display of products is roughly divided into several areas, such as clock accessories area, plush toys area, bedding area, lighting supplies area, photo frame area, etc. Every effort should be made to make the product display regional and not compact, so that customers can clearly choose the type of products they like. In terms of publicity, I have several ideas. Some time before and after the opening, I asked manufacturers to design some store advertisements on the packaging of wallet-type facial tissues, which is more practical now, and then found some people to distribute them. You can engage in some preferential activities when opening, such as giving away 100 discount cards, and giving a small gift to customers who hold the discount cards when they buy home accessories. As gifts, I plan to choose Zhou Pian products in the animation category, which are closely related to our own products and are relatively cheap. I plan to develop the business model through a two-pronged model of physical store retail and online store wholesale. The physical store is targeted at retailing for the consumer groups in the urban area, and the online virtual store is mainly targeted at those operators who are difficult to find sources of goods or have a reputation. To do wholesale.

The physical store takes the form of a specialty store, and the goods are all marked with price tags and product names. The prices are clearly stated and no counter-offers are allowed. On the one hand, this avoids price friction with customers, and on the other hand, it invisibly improves our quality. When we communicate with customers, we must always grasp their consumer psychology and product needs, and we can go shopping for certain old customers. Let them tell us the product style they want, we will find the source of goods online or from wholesalers, and then sell them to them at a relatively low profit of 10-20%.

These are preliminary ideas and concepts in preparation. Of course, the actual situation encountered may be different. We need to solve all the problems step by step with a small and flexible business model. The main focus of the store in the later stage is to focus on wholesale in the online store, converting the wrinkles of a retailer into a wholesaler of creative home accessories in Hunan. . Here are some risk assessments and cost estimates.

In view of the current home furnishing industry, our city has begun to take shape and there is a certain degree of competition. We must always position ourselves well, be discerning in product selection, and use creativity to earn profits. , the business philosophy of integrating creativity into life is seeking a place in the home furnishing market! The risks we face lie in the price of the product, the uniqueness and style of the product, the backlog of products after purchase, and the aesthetic ability and perception of the city's consumer groups. Acceptance of our products. Cost budget:

(1) Remarks on the amount of expenditure items in the monthly expense statement

Website production and promotion expenses ￥6,000? Twelve months = 500 yuan spread equally on a monthly basis The store rent is ￥1500, 00. The store is about 30 square meters. The employee salary is ￥500, 00 for 1 clerk (a relative at home). Taxes and water and electricity bills are ￥1000, 00. The tax adopts a fixed tax rate

The decoration cost is ￥15,000 yuan? 12 months = 1250 yuan. The total expenditure amortized within one year is ￥4750, 00 yuan. 1. Sales profit

Based on the actual daily flow of people, due to the location of our store It was chosen as an important passage in the first-level business district of our city. Although it is in an alley, the signboard is still quite conspicuous.

The flow of people passing through this alley is expected to reach more than 10,000 people every day. If 30% of the 10,000 people are the target consumer group, the target group is 3,000 people; if 20% of them enter the store, then the number of people entering the store every day is 600; if 20% of them are interested in the product, there are 120 potential consumers; If a purchase rate of 10% is achieved through introduction and recommendation among 120 people, then the actual number of buyers is 12 people. Calculated based on the average price of the product being 50 yuan/item, then the sales volume on the day = 50? 12 = 600 yuan, and the annual sales = 600 yuan? 365=2.100 million. Annual sales gross profit is: 210,000?50 profit = 105,000 yuan. The total annual expenditure of the store without adding goods is 4,750 yuan?12=57,000 yuan. The annual retail sales net profit of the store is =105,000 yuan-57,000 yuan=48,000 yuan. Including the most conservative estimate of wholesale outlets selling two 1,000 yuan orders per month, the profit is around 20 = 2,000 yuan? 20 = 400 yuan? 12 = 4,800 yuan. The store's net profit from all sales that year was 48,000 4,800 = 52,800 yuan. After excluding taxes and other miscellaneous expenses and expenses caused by other uncertain factors, the annual profit is more than 40,000.

2. The monthly break-even point of the store:

The total monthly expenditure is 4,750 yuan? 50 (gross profit margin) = 9,500 yuan (only sales of 9,500 yuan per month will reach break-even point ) Daily break-even point: 9,500 yuan? 30 days = 317 yuan (2) Investment risk analysis

Initial investment of 40,000 to 50,000 yuan (including the following): Decoration cost of 10,000 to 50,000 yuan for the first phase The purchase cost is 20,000 yuan, the rent, water and electricity expenses are 6,000 yuan, and the publicity cost is 4,000 yuan

3. Investment recovery

Once the monthly sales reaches 10,000 yuan, all costs can be recovered within one year.

Calculation standard: [15,000 (decoration cost) 6,000 (website production and publicity fee) 18,000 (one year's rent) 12,000 (one year's tax and water and electricity bills) 6,000 (one year's employee salary) 3,000 (miscellaneous expenses )]?50 (gross profit margin)?12 months=10,000 yuan/month?30 days=333 yuan/day. Preparation Plan for Starting a Business in Women's Jewelry Part 2

Nowadays, there is a huge market for selling jewelry. Beautiful and cute trinkets can always attract the attention of girls, and jewelry itself is an industry with small profits and huge profits, so it is very popular. Small investors love it. Generally speaking, the profit of jewelry is kept between 50% and 200%. In other words, the price of something with a purchase price of 4 yuan is between 6 and 12 yuan. Such huge profits are of course the first choice for most small investors. But how to run a good jewelry store? Now let’s take a look at the specific operations:

1. Be professional: In recent years, market demand has become larger and larger, and more and more people are doing jewelry business. , market competition will become more intense. However, the market space for jewelry is still huge, because trends are constantly changing, and it just requires practitioners to be more professional.

2. Location selection: Considering that a large part of the customers of the jewelry store are students, generally choose a place with a lot of young people, especially fashionable people, such as in a university town or near a university high school. , of course bustling commercial streets are also possible, but generally speaking I don’t recommend them.

3. Decoration: Decoration does not have to be as luxurious as a hotel, but it must be as fashionable as possible. Jewelry itself is a popular trend. When decorating, you must pay attention to style, standardization, conspicuousness, and strengthening The emotionality and contemporary nature of the brand make store design and signboards their own free advertisements. Generally speaking, the cost of professional training is kept within 30,000. 30,000 for boutiques. (RMB 10,000 to 20,000 is about 20 to 40 square meters.) Of course, it cannot be generalized. The specific decoration cost depends on the consumption level of each place. What you need is: The shelf is priced at 480 yuan and is an all-steel frame. It is divided into four floors with a height of 2 meters and a width of 1.6 meters. Of course, this price is the highest.

Counters, spotlights and other necessities.

4. Purchase: The purchase must be based on the local culture and customs; the price must be based on the age group of the consumer groups around you, the consumption level of the city, and the income situation; the service must be in place. This is fundamental to modern business.

5. The categories of goods should be complete: it is generally better to budget 50,000 yuan for the first purchase. Of course, it is necessary to purchase 30,000 yuan to cover all the goods. Including makeup series, headwear, hand jewelry and other jewelry series, key chains, puppets, ceramic dolls and other gift series. Goods should be available in both high and low grades to meet the needs of different consumers. If you want the goods to be distinctive, it is best to purchase them from ethnic minority areas. Tibetan and Dai decorations are very popular. People nowadays focus on individuality. Women's Jewelry Business Preparation Plan Part 3

Background Analysis

According to a survey of China's women's jewelry market by my country's authoritative institutions, the current per capita share of my country's women's jewelry market is less than 5, while in developed countries Countries are generally around 45, with the highest one being 98 in Tokyo, Japan. According to expert estimates, the consumption rate of women's products in my country is increasing at an annual growth rate of 19% per year. The huge market space that can be expected and the poor market share form a sharp contrast. At present, there are not many products that satisfy consumers, and the products and store formats in the market are also uneven, good and bad. Therefore, the market development space of the jewelry industry is huge.

Project Overview

In today’s world of shops, individuality is the soul and life of a shop. In order to be different from ordinary women's jewelry stores, we will use wall hangings, rattan containers and other small household accessories as business items, with specialization and personalization as the leading concepts, and ordinary consumers as the customer base. We will adopt an online business model, build our own jewelry store website, and use "one-stop" sales to maximize operating profits. Use electronic interactive platforms to comprehensively improve the speed to market of product supply and sales chains, replenish goods in a timely manner, and fully communicate with customers. The idea of ??operating a jewelry store originated from our own strong interest in personalized jewelry and home decoration, as well as the attraction of the huge development potential of the jewelry industry. We hope that our products, a rattan vase, a Thai wall hanging, and a shell lamp, can add luster to your warm little home and create a romantic atmosphere throughout the house.

1. Company introduction

1. The company’s business purpose and goals

The company adheres to the business purpose of honesty and customer benefit first. We will always pay attention to customer needs, use the company website as a platform, pay attention to customer feedback information, and provide customers with various consulting services. And we are market-oriented and speed up product updates to ensure the high quality and fashion of our home accessories and satisfy people's desire for individuality, simplicity and trend.

Rely on small profits but quick turnover, follow the business flow, and rely on quality and design to earn customer recognition. This is our way of doing business.

We believe that with the efforts of our colleagues, our products will win a good reputation. While earning huge profits, we will also help customers create a warm and comfortable home atmosphere. Achieving a win-win situation between the company and our customers is our goal!

2. Company Profile

(1) Company name: Monkey Brother Taoyi

( 2) Business scope: Home trinkets? Various wall hangings, rattan vases, cloth cushions, ceramic paintings, ceramic vases, small carpets, electrical appliance covers, etc.

3. Company Management

(1) Management philosophy: Guided by quality management theory, personnel and products must be continuously improved, learned, and grown, and at the same time, the business process must be thoroughly restructured. Think and redesign to achieve major breakthroughs in performance measurement standards (such as cost, quality, service, speed, etc.) and complete corporate reengineering. The company adopts a networked hierarchical management system to achieve the unity of centralization and decentralization, the unity of stability and change, and the unity of unification and diversification.

(2) Management team: With the general manager as the management center, there are product and service directors, marketing directors, website technology directors, and financial directors.

(3) Management decision-making: Hold a company meeting with the general manager as the core, and the heads of various departments will participate and discuss company-related affairs together. When it comes to issues such as the choice of the company's strategic direction and the determination of the scope and boundaries of autonomous labor in different work units, the general manager has the highest decision-making power. While company management emphasizes unified command and a certain degree of centralization, it also focuses on decentralization. Front-line personnel within the work unit, that is, department heads, are empowered to handle possible emergencies autonomously within the company's strategic parameters. 4. Team Overview

The four founders of our company are all female college students, currently studying in the Administration Major of the School of Humanities and Social Sciences of the University of Electronic Science and Technology of China. Our solid management theory foundation and deep friendship enabled us to jointly design a strict management system with clear division of labor, so that everyone can perform their duties and fulfill their responsibilities.

The following is the brief introduction of the four members of the company:

Position: General Manager and Website Technology Director

Position: Marketing Director

Position: Financial Supervisor

Position: Product Services

2. Cost and Economic Benefit Analysis:

4. Target Market

Sales Targets Mainly concentrated in the white-collar class with certain spending power, they have high demands and expectations for the quality and style of life, like leisure and sentiment, and pay more attention to the quality of life other than material things. Therefore, in the sales process, we must target this kind of consumer group: the Bobo people with high education and high income, the new poor people, white-collar workers, including high school students and college students.

5. Customer purchasing criteria

Comply with the principles of voluntary equality and good faith when purchasing, use Alipay for payment and settlement, and comply with Taobao's online transaction agreement.

3. Products and Services

Product Introduction

Houge Taoyi is mainly engaged in the sales of art products such as gifts, wall charts, handicrafts, etc. The products are produced by xx1 Company and xx Company. xx1 What series of products does the company have? What models, colors, and specifications does a certain series have? . . xx company products are available. .

Service details

Commitment:

1. All customers who purchase any product on Houge Taoyi are ordinary members of this store. When your points reach 1,500 points (one point for every dollar spent), you can be upgraded to a VIP member. When your VIP membership points reach 3,000 points, you can be upgraded to a diamond member. Ordinary members can enjoy a 9-8% to 10% discount, and VIP members can enjoy a 10-20% discount. Diamond members can enjoy a 25% discount and free mailing or free delivery service (within the third ring road in Chengdu).

2. Houge Taoyi will provide free transportation according to the transportation method chosen by the customer. Postage or long-distance transportation charges (including insurance) will be borne by the customer.

3. Houge Taoyi is not responsible for the loss of goods caused by mailing or long-distance transportation.

Settlement:

4. In order to ensure the validity of the order, Houge Ceramics will confirm the purchase via mobile phone text message, phone call or e_mail within one day of the customer’s order. The contract will be deemed to come into effect after the customer responds accurately. The balance of the payment and postage should be credited within 2 days, and the items will be mailed out on the same day or the next day. If the customer's fee is remitted due to other reasons and we show that it has not arrived, we will ship the goods after the remittance is received, or if the customer can provide relevant certificates to confirm the actual situation, we will provide the certificate if we think it is reasonable. Shipped within 3 days.

5. Customers who purchase multiple items within 2 days can be mailed together. 6. If the gift purchased by the customer involves special design, printing or other issues, Houge Ceramics will contact the customer and finalize the price after receiving the customer's order intention. (Attachment: The liability for trademark infringement involved shall be borne by the customer.

)

7. Houge Ceramics will provide discounts based on the customer’s membership level, and the final price will be specifically negotiated with the customer after receiving the order intention.

After-sales:

8. When the customer discovers quality problems when receiving the ordered goods, if it is due to the negligence of our store personnel or the quality of the goods itself does not match the description, we will not be responsible for it since the receipt of the goods. Our store will unconditionally guarantee replacement and repair for customers within 3 days from the date, but customers need to bear the cost of returning the goods and do not need to bear the cost of re-mailing.

9 If the customer is not satisfied with the product after receiving it, Houge Taoyi can provide a replacement, but it must not make any changes to the product design, materials, etc., and damage the logo printing. No quality problems will not affect the purchase again. sales, and all costs incurred are borne by the customer.

10. If the appearance, packaging, or performance of the product is damaged due to customer behavior and affects resale, please forgive me that our store will not allow returns or exchanges.

IV. Funding requirements, financing methods and investment returns

Because the company is an online company and the products it operates do not occupy a large area. In the early stages of the start-up, a demand analysis can be made based on market demand. Based on this analysis, the purchase scale will be gradually expanded, so the initial capital investment will be relatively small. The company estimates that it will need 3,000 yuan (to be calculated) in startup capital, which will be mainly used for warehouse purchase, employee training, and marketing promotion. The method of raising funds is individual or institutional risk capital, which is invested in the form of shares. Other methods of capital investment can also be considered. The company expects to recover costs within the next year, based on selling one product per month (calculated with an average sales profit margin of 30).

1. Equipment cost

PC (start-up investment): In the initial stage, it is planned to use 2 general PCs (off-the-shelf) to ensure that someone is online for 8 hours a day. The cost of Internet access is average during the school period. Monthly investment of 20 yuan, maximum investment of 60 yuan during holidays

Software (start-up investment): 100 yuan;

Rented office space (monthly investment): The planned office rental is about 20 square meters, monthly rent of 200 yuan (paid quarterly)

The total start-up capital for the equipment is 760 yuan

In the future, as the visit rate increases and the purchasing team expands, it will be Based on the existing Taobao Monkey Brother Taoyi Store, to shift the focus of online trading to the construction of the company's independent website, it is necessary to improve the grade of the server, increase the bandwidth of the dedicated line, increase the number of PCs, expand the office area, etc. . Additional equipment costs are expected after one year.

2. Administrative expenses

Staff salary: The initial salary is 0 salary. It belongs to the entrepreneurial stage between friends, so it is owned by individuals in the form of shares.

Publicity expenses: 100 copies of leaflets will be printed and distributed each time. The initial scope is the girls’ apartment of the University of Electronic Science and Technology of China (apartment and building 15), and 10 copies of promotional posters (near the residential areas of Chenghua District and Bali Community).

Communication costs: Estimated 100 yuan per month

Reference materials: The Internet and the place of origin of the goods are for reference. Fare expenses.

The estimated total starting capital for administrative expenses is 150 yuan

3. Profit return

In the Internet age, attention is the economy. Monkey Tao Handicraft Jewelry Network is based on Based on highly directed and relatively loyal attention, in order to achieve the following profit methods:

Charges

Online fixed price: Calculated based on an annual transaction volume of approximately 6,000 yuan, a charge of 5 Labor costs, annual income: 3,000 yuan

Online auction: (on the basis of small profits) Calculated with a transaction volume of about 12 pieces per year, it reduces part of the labor costs and improves product reputation and customers Attract

Because we adopt an online business method, we save the operating expenses required by traditional stores. Our funds are mainly used for the purchase, transportation and warehousing of goods.

As far as we know, there are various purchasing channels, including purchasing directly from manufacturers, purchasing from design companies, wholesale from wholesale markets, and chain operations from the headquarters. The cost of purchasing from manufacturers is lower, because manufacturers have no design capabilities, and most of their products are processed with supplied materials and drawings, so the products will be slightly outdated than the market. Purchasing goods from a design company costs a bit more, but the "freshness" of the goods can be guaranteed. The purchase price in the wholesale market follows general principles, leaving 50% room for operators.