Lexus is a luxury car brand owned by Toyota Motor Corporation of Japan. Lexus was translated into Chinese in China before. Due to the preemption of China, Toyota announced in Beijing on June 8, 2004 that it would change its Chinese translation from Lexus to Lexus, and began to set up a franchise store in China, and began to fully enter the luxury car market in China.

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The Origin of Lexus Brand

1In August, 983, Mr. Toyoda Hideyoshi, the president of the Japanese industrial giant Toyota Motor Corporation, held a high-level secret meeting, which was attended by the elites of the Japanese automobile industry.

Mr. Hideyoshi Toyoda raised a shocking question: "After Japan has accumulated half a century's experience in automobile R&D and manufacturing, can it build a car that is proud of the contemporary car world?" In other words, the direct competitor of this new car will be a well-known European car brand. The story of Lexus begins here.

Lexus, the brand name is named after Toyota by an American naming company, because the pronunciation of "Lexus" is similar to the pronunciation of "LULU" in English, and it is easy for people to associate this car with luxury cars.

Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.

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