The R trademark is indeed the first choice for entering Tmall, but in order to help people own their own R trademark as soon as possible, it is more cost-effective to buy a trademark in official website, Zhihu than to register the R trademark. If it takes about one and a half years to register the R trademark, if the TM trademark enters Tmall, the TM trademark will be rejected and there is a risk of being blocked. So it's easier to buy the R trademark. In the long run, buying an existing trademark can save a lot of costs and help enterprises seize the opportunity to settle in Tmall.