Look at this and you will know how to choose. Domain name plays an important role for enterprises to carry out e-commerce. Known as the "global trademark" in the network age. A good domain name will greatly improve the visibility of enterprises on the Internet. Therefore, it is very important for enterprises to choose a good domain name. 2. 1 domain name selection principles When choosing a domain name, three basic principles should be followed. 1) The domain name should be concise and easy to remember and enter. Website news This is the most important factor to judge the quality of a domain name. A good domain name should be short, fluent and easy to remember, and it is best for people to remember it at first sight. The fewer characters, the better. The pronunciation is clear and will not lead to spelling mistakes. In addition, domain name selection should also avoid homophones. 2) The principle that domain names should have certain connotations and meanings. Using words or phrases with certain meaning and connotation as domain names in website construction can not only reflect the nature of the website, but also reflect the memory, which is helpful to realize the marketing objectives of enterprises. Such as enterprise name, product name, trademark name, brand name, etc. They are all good choices, so that the online marketing objectives and non-online marketing objectives of enterprises can be consistent. 3) The principle of not registering trademark names unique to other enterprises and well-known enterprises. When an enterprise chooses a domain name, the website construction scheme needs to pay attention to whether the selected domain name is the registered trademark name of other enterprises. If the website template chooses a trademark unique to other enterprises as the domain name, it is likely to get into a lawsuit, especially if the registered domain name is a well-known trademark of a well-known enterprise. 2.2 domain name selection skills 1) Use the Chinese Pinyin or homophonic of the company name as the domain name: This is a good way for enterprises to choose domain names. In fact, most domestic enterprises choose domain names in this way. 2) Use the English name corresponding to the enterprise name as the domain name: This is also a way for many domestic enterprises to choose the domain name. Website construction is especially suitable for some industries related to computer, network and communication. 3) Use the Pinyin or English abbreviation of the enterprise name as the domain name: Some enterprises have long names, so if you use the Pinyin or the corresponding English name as the domain name, it is too complicated to remember. Therefore, it is a good method to use the abbreviation of enterprise name as domain name. Abbreviation includes two methods: one is pinyin abbreviation and the other is English abbreviation. 4) Website design uses Chinese and English forms to register domain names for enterprises, which is the link between enterprises and Internet websites. It has the same important identification function as brands and trademarks, is the "key" for visitors to visit enterprise websites, is the symbol of the existence of enterprises on the network, and plays a dual role in marking and guiding enterprise websites. Enterprises should choose domain names carefully, not only in line with international practices, but also fully consider the commercial value of domain names, so that domain names and other intangible assets of enterprises complement each other and make each other interesting. I hope my answer can help you. Longshu SEO