It can be said that this behavior of Moutai is 100% deceiving the public. You must know that under this tiger skin coat, the wine produced by Moutai is not worth its own value. The Moutai series even has a disparity of hundreds of times. This can be said to be a quite terrifying figure. It is equivalent to people spending 90% of the money to buy this trademark, and the remaining 10% is considered to be the real purchase of this wine.

Take the simplest example. For example, in a normal party, adult men will definitely drink. At this time, ordering a bottle of Maotai will give you more dignity than ordering other wines. Sometimes even at a class reunion, if you serve 10 bottles of Moutai with a wave of your hand, people will think you are doing well, and they will look at you with admiration or even respect you. However, all of this is the effect brought about by the word "state banquet".

Imagine if it weren’t for the word “state banquet”. Compared with other top-quality wines, Maotai actually has no advantage. And now, under the influence of this kind of state banquet, a very bad feeling has arisen. The social custom is that when some officials get together to eat, they must drink Moutai. For them, drinking Moutai will make them feel more dignified, and even feel like eating a state banquet. In fact, in the final analysis, it is vanity at work. , but I have to say that the combination of state banquet and vanity is perfect.

So if Moutai wants to develop better in the future, it must not do such flashy things. I believe that as long as you work more on wine and lower the price slightly, Even if you don't deliberately promote it, people will always regard you as the spokesperson of the state banquet.