[ Edit this paragraph] Li Ning (China) Chairman of Sporting Goods Co., Ltd.
1. Prince of gymnastics
Main torchbearer of 29th Beijing Olympic Games in 28
Gender: male
Nationality: Zhuang nationality
Height: 1m 64
Weight: 58kg
Date of birth: September 8, 1963
Place of birth: Class 2 EMBA of Guanghua School of Management, Peking University.
Sports: Gymnastics
Sports experience: He began to practice gymnastics at the age of 7, joined the gymnastics team of Guangxi Zhuang Autonomous Region at the age of 1, and was elected to the national gymnastics training team in 198.
Best result: In the 6th World Cup Gymnastics Competition in 1982, in all seven individual events of men, he won six championships, namely, all-around, floor exercise, horizontal bar, vault, pommel horse and rings, and the remaining parallel bars also won the third place, becoming the only athlete in the world gymnastics history who has achieved such amazing results so far. Because this achievement can only be broken by winning all seven individual gold medals or six individual gold medals including all-around plus a silver medal in individual events, Li Ning's result in that year was not only unprecedented, but also almost unprecedented, creating a myth in the history of gymnastics in the world and being called "Prince of gymnastics".
2. Sports achievements
Champion in floor exercise and pommel horse in the 11th Universiade in 1981, and fifth in all-around
At the 6th World Cup Gymnastics Competition in 1982, he won six championships in floor exercise, horizontal bar, vault, pommel horse, rings and all-around. Become the first athlete in the world gymnastics history to achieve such good results
Gymnastics all-around, rings champion, parallel bars runner-up and men's team champion in the 9th Asian Games in 1982
Men's team champion, vault runner-up and floor exercise in the 22nd World Gymnastics Championship in 1983, and third place in rings
Floor exercise, rings and pommel horse in the 23rd Olympic Games in 1984, with three gold medals, vault silver medal and all-around bronze medal. Men's team silver medal
Ring champion, pommel horse, floor exercise and team runner-up in the 23rd World Gymnastics Championships in 1985
Gymnastics all-around in the 1th Asian Games in 1986, Champion of floor exercises and rings
All-around pommel horse and champion of floor exercises in the 7th Gymnastics World Championships in 1986
3. Honors won in China
His original movements are "The rings are hung on the back of the boom and put on the right-angle support before hanging" and "The parallel bars are turned 18 degrees to stand upside down". Named by the International Sports Federation as "Li Ning's Hanging Ring" and "Li Ning's Great Circle on the Parallel Bars"
He was awarded the title of master athlete in 198
He was elected as one of the top ten athletes in China in 1983
In 1984, he was awarded the first-class military medal by the General Political Department of the People's Liberation Army, the title of new Long March attacker by the Central Committee of the Youth League and the title of special model worker by the Guangxi People's Government
In 1985, he was elected as the national model worker. Joined China * * * Production Party
In 1986, he was elected as one of the top ten athletes in China and was awarded the title of world-class sportsman
In 1987, he was elected as a member of the Athletes' Committee of the International Olympic Committee. Became the only representative in Asia
In 1994, he was named "45 sports heroes in the 45th anniversary of the founding of the People's Republic of China"
In 1999, he was named "the best athlete of this century" by the International Sports Journalists Association
In 1999, he was elected as the "Fifty Stars of New China Sports" jointly sponsored by China Sports Newspaper, CCTV and Shandong Weifang Yaxing Group
In 1999, he was elected as the Chinese Olympic Committee, Fok Yingdong Foundation and China.
In 2, he was included in the International Gymnastics Hall of Fame by the International Sports Federation, becoming the first world gymnast in China.
He won 14 world championships and world records.
In 28, he was elected as the torchbearer of the 29th Olympic Games in China, and lit the Olympic flame as the last torchbearer.
4. Lighting the Flame
At the opening ceremony of the Beijing Olympic Games held on the evening of August 8, 28, in the most exciting lighting session, not surprisingly, "Prince of gymnastics" Li Ning lit the main torch platform of the Beijing Olympic Games in the way of "flying trapeze" in the National Stadium "Bird's Nest". At the moment when the Olympic flame was lit, the audience was full of boiling cheers and the atmosphere reached its climax.
The moment when the torch of the main torch platform of the Beijing Olympic Games is lit, which has been focused by the global media, has finally arrived. After Xu Haifeng, Gao Min, Li Xiaoshuang, Zhan Xugang, Zhang Jun, Chen Zhong and Sun Jinfang passed on hand by hand, the appearance of "Prince of gymnastics" Li Ning set off the climax of the audience. At this moment, the eyes of the whole world were focused on the Beijing National Stadium in China and on Li Ning.
Li Ninggao held the lighted torch in his hand, slowly rose into the air, and made a running posture, circling over the National Stadium. As he stepped forward, a "Xiangyun" scroll slowly unfolded. And lit the Olympic flame under the main torch tower, fireworks and cheers melted into the strongest sound of the "Bird's Nest" in an instant.
5. Brief introduction
After the Seoul Olympic Games in 1988, he retired and entered the business world. The "Li Ning" brand clothes and Jianlibao drinks named after him sponsored various sports activities many times, which made great contributions to the development of sports. He has the reputation of "genius", "prodigy", "giant in gymnastics" and "trump card in China", and is a rare athlete in gymnastics who has won such honors.
Li Ning has won more than 1 medals in gymnastics for more than ten years.
Li Ning was born in Guangxi in 1963. He began to practice gymnastics at the age of 7, joined the national gymnastics team at the age of 17 and retired at the age of 26. Li Ning graduated from Peking University Law School with a Bachelor of Laws degree and an EMBA from Guanghua School of Management, Peking University. In 1981, he won the men's floor exercise, pommel horse and rings in the World University Games. In the 6th World Cup Gymnastics Competition in 1982, Li Ning won six of all seven gold medals for men, creating a myth in the world gymnastics history and being known as "Prince of gymnastics".
In 1984, in the 23rd Los Angeles Olympic Games, Li Ning * * * won 3 gold, 2 silver and 1 bronze, which was close to 1/5 of the total medals of China delegation. He also became the athlete who won the most medals in this Olympic Games. In 1985, he won the ring champion of the World Gymnastics Championships. In 1986, he won the men's individual all-around, floor exercise and pommel horse in the 7th World Cup Gymnastics Competition ... During his 17-year sports career, Li Ning won 16 gold medals in major gymnastics competitions at home and abroad. In 1987, Li Ning became the only member of the Athletes Committee of the International Olympic Committee in Asia at that time. In 1999, Li Ning was selected as "the world's best athlete in the 2th century" by the World Sports Journalists Association. His name, together with 25 sports superstars such as boxing champion Ali, ball king Bailey and air Jordan, reached the top of the century sports.
After retiring in 1989, Li Ning joined Guangdong Jianlibao Group, founded the "Li Ning" sporting goods brand, and took the opportunity of sponsoring the China delegation of the 9th Asian Games to start the business of Li Ning Company, thus creating a precedent for the brand management of sporting goods in China. In the 1992 Barcelona Olympic Games, "Li Ning Brand" was selected as the special equipment for China sports delegation to receive prizes, thus ending the history of China athletes wearing foreign sports brand clothes at the Olympic Games. After ten years of development, "Li Ning" has already become the first brand of sporting goods in China. Now, Li Ning is leading his own company to stride towards the goal of brand internationalization. At present, "Li Ning" has signed agency agreements with dealers in nine overseas countries and regions ...
In the spirit of "from sports, for sports", Li Ning has been actively supporting sports at home and abroad. In the process of Beijing's Olympic bid, Li Ning Company was an enthusiastic sponsor. After the successful bid, Li Ning Company will continue to promote the development of sports in China. Li Ning is also very enthusiastic about public welfare undertakings.
6. Li Ning [1] founder of sports brand
Overview of Li Ning brand
In 199, Li Ning Co., Ltd. started in Sanshui, Guangdong. Since its inception, it has cooperated with the Chinese Olympic Committee to promote the development of sports in China through sporting goods, and spared no effort to sponsor various events. In 1995, Li Ning Company became the leader of the sporting goods industry in China. In 25, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high. It is the basis of competition in the sporting goods industry to sprint towards the goal of a world-class brand. Li Ning Company regards the research and development of products as a record-setting and record-breaking schedule. As early as 1998, the company established the first product design and development center of clothing and shoes for local companies, and took the lead in becoming a self-developed China sporting goods company; In 24, Li Ning Company cooperated with the Department of Human Sports Science of the Chinese University of Hong Kong to test the mechanical characteristics of sports shoes produced by Li Ning Company, establish a database of professional athletes' feet, and collect and analyze the data of professional sports characteristics, thus further improving the professionalism and comfort of products. After fifteen years of exploration, Li Ning's products have developed from a single sportswear to a series of sportswear, sports shoes, sports accessories and so on. In the near future, Li Ning brand will strive to become a world-class brand and provide professional sports products for athletes and sports enthusiasts all over the world. Because of this enthusiasm, Li Ning has the largest distribution network of sporting goods in China. At the same time, Li Ning's international network is also expanding, and it has now entered 23 countries and regions.
Behind every champion team, there must be a set of effective management methods. So is Li Ning Company. In practice and exploration, a set of strategic planning mode and management system suitable for the company has been formed, which makes the company's organizational operation smooth and unimpeded, and the strategy implementation decisive and fast. At present, Li Ning Company is establishing an information system based on ERP nationwide, comprehensively integrating product design, supply chain, channels, retail and other resources, developing e-commerce, and further improving operational efficiency and brand image.
"Promoting sports in China and making sports change our lives" is the original intention of Li Ning Company. Li Ning Company never gives up any efforts to realize this mission. Since 199, when Li Ning supported the China Sports Delegation of the Asian Games, it has invested a lot in sports and created tens of thousands of employment opportunities.
The unique corporate culture is a baton for every part of Li Ning Company to work closely together and forge ahead, which makes all suppliers, distributors and service providers become partners and makes all employees work together. People in Li Ning believe that people have unlimited potential. Sports make people more confident, dare to show, constantly explore their potential and surpass themselves-they have such a brand concept and put it into practice unswervingly: in 199, Li Ning Company became the first sporting goods enterprise in China to sponsor the China sports delegation of the Asian Games; In 1992, Li Ning Company provided prize-winning equipment for the China Olympic delegation and became the first sporting goods enterprise in China to sponsor the Olympic Games. In 1993, Li Ning Company took the lead in establishing a franchise marketing system in China. In 1998, Li Ning Company took the lead in building the first design and development center of sportswear and shoes in China in Foshan, Guangdong. In 1999, Li Ning cooperated with SAP to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP. In 24, Li Ning Company was successfully listed on the main board of China Lianjiao, becoming the first sporting goods enterprise to be listed overseas. In 25, Li Ning Company became an official partner of NBA. In 26, Li Ning Company became the official market partner of ATP China.
development course
since its establishment in 199, Li Ning Sporting Goods Co., Ltd. has cooperated with the Chinese Olympic Committee to promote the sports development in China through sporting goods, and spared no effort to sponsor various sports events. In 1995, Li Ning Company became the leader of the sporting goods industry in China. In 24, Li Ning Company continued to maintain its leading position in the industry, and its sales reached a record high. Sprint towards the goal of world-class brand ... Li Ning LOGO creativity
● 199 -1992-founding stage
● 1993 -1995-high-speed development stage
● 1996 -1998-business adjustment stage
● 1999-29. Brand remodeling stage
● From 24 to now-Professional development stage
In 1989, Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning Brand" trademark.
In May, 199, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear.
In August, 199, "Li Ning brand" sportswear was selected as the designated clothing for the torch relay of the 11th Asian Games, the clothing for the China national team to participate in the Asian Games and the designated clothing for Chinese and foreign journalists, and "Li Ning brand" was spread all over the country with the Asian Games flame.
In 1991, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
In 1992, Li Ning brand equipment was selected as the award-winning clothing and shoes designated by the China delegation of the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games.
In 1993, Li Ning Company moved to Beijing.
In 1993, Li Ning Company took the lead in establishing a franchise marketing system in China.
In 1995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and its order volume accounted for half of the total turnover, making it the leader in the sporting goods industry in China.
In 1996, Li Ning sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games.
In 1997, Li Ning Company established Li Ning Gymnastics School in Foshan, which was the first gymnastics training institution invested by enterprises.
In 1997, Li Ning Company established its own distribution network throughout the country.
In early 1998, Beijing Li Ning Sporting Goods Co., Ltd. was established.
In March 1998, Li Ning Company took the lead in establishing the first design and development center of sportswear and shoes in China in Foshan, Guangdong.
In April 1998, Li Ning Company cooperated with DuPont Company (now Invista Company) in the United States to introduce CoolmaxR fabric.
In August, 1998, China was hit by a once-in-a-century flood disaster, and Li Ning Company sent a flood to Jiangxi, Anhui and Hunan provinces.