Besides the quantity, potency and uniqueness of association, this study can be further extended to consider another important association attribute: brand association strength (Keller 1998).

Brand-related associations can be formed based on multiple sources (such as advertisements, word of mouth, trials), and some sources are more important than others because they lead to differences in association strength.

Translated as:

Besides the quantity, potency and uniqueness of association, the study can further consider another important extension of association attribute: the intensity of trademark association (Keller 1998).

Associations made up of trademarks can be formed and based on some sources (for example, advertisements, oral and experiments), and some sources are more important than others because they lead to different intensities of associations.